Social Media Marketing – K2B SOLUTIONS – Web Design & Mobile Apps Developement

Can social media marketing really help SEO?

k2B Admin — Tue, 27 Feb 2018 13:42:51 +0000

If you are someone who is into digital marketing niche, what is your assumption on both Social Media Marketing and Search engine optimization?

When we analyzed it with a few people who were already into this field they replied us, “SMO has nothing much to do with SEO”. Then we decided to make some analysis to find out whether it is true. We came up with a few interesting results on our analysis. And that is the cause that made us write this post.

Are you interested to know what it would be? Would you be amazed to know that social media could really impact on SEO? Then have a look at this post.

Let’s Get Started!!!

There are a few steps that you need to follow in order to boost search engine optimization.

Google derives new content from Twitter:

The content across the world is collectively called the web. Google gathers these pages by crawling and then indexes these pages. The process might be tiresome, as there is a large amount of content being generated day to day and time to time.

This is where Twitter helps. Content that had enough tractions on Twitter is identified by Google. Thus, making Google’s work really simple.

Factors such as retweets, the time frame of the content and when it was published and much more are taken into consideration while indexing the content. Content indexation is really an important factor in SEO. It is because the faster your content is indexed the faster you get ranked on SERPs which obviously ends up in organic traffic to your website.

Optimizing posts for searches:

This optimizing technique completely relies on the existing content. Google not only concentrates on new articles and knowledge-based graphs. Google also tends to render popular social media updates on the search results. This is where you need to grab the opportunity to optimize your content accordingly.

The content that you optimize not necessarily have to be in text format. That can either be a video, an infographic or even a link to an article. You can perform these optimization techniques in two simple ways.

Make updates when your company gets involved in local events nor interacting with local brands.
Establishing on Social Media.

The first technique is really simple to perform, whenever your company gets up to meet a local festival, tradeshow or any other event, you could take part in the community which helps you to appear on local searches.

The second technique is by engaging with the local influencers. You could interact with them on regular basis and even share your posts or try sharing guest posts on each other’s site and get them shared on your local channel.

Did you know Google adores Google+?

Many neglects nor bothers not on Google+. Sparing even a minimum amount of time on your Google+ brand page could help you a better. If you wish to share a post on your business profile or share them on Google+ business communities then go ahead. It is worth doing it.

Make sure that you avoid posting unwanted or time sparing content. Rather you could post something for which you wish to rank on Google+. By doing this you let Google understand that you are worth positioning high in search results.

Social shares – The exclusive way to link building:

The biggest reason for ranking in search engine results is “BACKLINKS”. Most of the SEO companies are practicing it through black-hat techniques which are not recommended. They involve practices like keyword stuffing, hidden texts, building fake websites to drive in links to those sites and much more.

All these techniques are not really recommended nor they do not sustain for a long time. In order to replace this with a valuable resource, the social media signals are considered really important. Google also looks into these signals like Tweets, Facebook posts and some more from other social platforms.

In the initial days, it was really a hectic task to generate quality backlinks. But at recent times it has turned out to be really simple and worth doing. If anyone who is looking out to generate a quality backlink they could really make use of these free social media platforms to get their websites and events promoted.

SEO is no more technical:

Google’s algorithm might have introduced a lot of algorithms and still content is the KING. Google always expects relevant content to rank high and as a result, SEO has turned out to be really simple and user-friendly. Google is expecting the kind of content that is shareable and not the ones with keyword stuffed.

It is really important to make sure whether the keyword in URL, H1 tag, meta description and title tags are correctly placed. But this should be appealing enough to your customers and to answer their questions. You should be capable enough to use keywords effectively on phrases rather than stuffing them on content. By doing this you create really wow content for your audience.

Wrap up:

Don’t you think social media marketing is really important to boost your search engine optimization? We believe it should be a definite YES from your side.

Many thinks that social media marketing has nothing to do with SERP results, but with these techniques, you could definitely find interesting results in the upcoming days. Make sure to implement all these techniques just as recommended. And you will probably find your results shortly.

How And When To Publish On Social Media Platforms?

k2B Admin — Tue, 19 Sep 2017 10:17:21 +0000

Every marketer is aware of social media marketing and many are experts too. Yet, I write this post as social media is an overwhelming place.

A recent analysis at Hubspot has found some interesting facts. The facts are all about engaging with social media sites.

Do you wish to know what would be the facts that makes social media engagement a better investor?

Let me tell you some interesting facts that I came across about social media platforms and social media optimization.

Are you worried that your posts are not reaching the expected audience? Then you should follow this post for better results.

You should understand when and how to engage your posts on social media platforms.

The Best Time To Post On Facebook:

On a grade of 10, around 9 posts do not go well. Still, on the extreme end, there is a difference in posts that are posted at the beginning and at the end of the day. But, I would suggest to concentrate highly on content rather than counting time and its variations.

Do You Know Which Is The Best Day To Post On Facebook?

In spite, there are many other social media platforms, people show great interests over Facebook feeds. And that is why the entire week and the whole day for a Facebook feed is completely engaged. You might think, “then posting on Facebook is completely unworthy”. Never at all. More than a weekday people spend more time on Facebook during their weekends. The engagement starts right at Thursdays and obtains its peak on Sundays.

Especially, Sundays are more obvious that people spare much time on its feed. And that is exactly the right time that your posts are keenly noticed. If you are looking out to post at any specific timing then 1 PM is the exact timing where you get often clicks and where as 3 PM would gain your post shares. These timings were the recent analysis made and are predicted to have good engagement among the audience.

What Is The Peerless Publishing Rate On Facebook?

You would find a drastic change or even a fall in your return on investment when you happen to post more than five times in a week. When you are running a page that has 100 followers then, you could notice the following happen. When you post two posts in a median then one of them gains the click. Comparatively, in a range of 10, every single post obtains only 0.5 clicks. Hence, it is recommended to post in between 2-5 times a week on Facebook.

On the other hand, Facebook gives priority only to fresh content. And that is why when companies publish content, only the recent posts get prioritized. Many blindly believe that engaging with numerous content could get them diminishing ROI. But that is not going to work that way.

You should take a different step in order to engage your audience. If you are able to give your audience the right content that they expect from you, then your audience would automatically return to you for your content. At the same time, Facebook also rewards you and gets your posts displayed on the feed.

You should also have look at how Facebook ads act in a different way in the marketing universe.

Relative: Facebook Ads – The Difference They Make In The Marketing Universe.

The Best Time To Publish On Linkedin:

The same strategy that is followed on Facebook can also be followed on a business network. As you could find entrepreneurs in your network, they are indeed looking out for some information from you. And that is why you need to be informative enough to your network in order to sustain. So are you looking out to find the best time to post your content? Then here is the answer.

A few days back, I came across a post that explained how to engage with social media content. The post also explained the best time to share posts on social media platforms. When it comes to Linkedin, as the platform is business oriented it is good to have your posts posted during business days between 7 AM – 8 AM, 12 PM and 5 PM – 6 PM.

Especially, people start their week with full force. Thus, Tuesdays, Wednesdays, and Thursdays are highly effective to engage the business class audience. And that is why it is recommended to post healthy content on these days.

What is the peerless publishing rate on Linkedin?

If you are going to publish your content once a day, then you are definitely going to lose your ROI. The same strategy that is followed on Facebook is also followed on Linkedin. Linkedin does not allow feeds of companies to overwhelm news feeds of users. At the same time, recent posts are good enough to engage users when compared to older posts.

Suppose you are planning to engage posts everyday then remember your posts are going to gain only 0.5 clicks. Rather, if you are going to understand how and when to post your healthy content, then you are going to be the ruler of social media platform.

The Best Time To Post On Twitter:

You could post on twitter at any convenient time. I would like to remind you that content is more important than your posting time. Time doesn’t matter at all. Any good tweet is highly treated well. Your audience may like it or even re-tweet it for you. And that is how your content gets promoted.

But, I came across an analysis that has come up with one specific day that really engages this platform. It is WEDNESDAY.

There is completely a different strategy when it comes to twitter. Analysis have predicted that 12 PM, 3 PM and 5 PM – 6 PM are the best timings that audience get engaged with tweets. You could notice most tweets are noticed every now and then in these timings. Twitter is one of the engaging platforms. It is also found that 181% of the audience on Twitter are more likely to be engaged during their commute.

What Is The Peerless Publishing Rate On Twitter?

Twitter is a sequential network and therefore marketers posts their content at any time and they engage the audience and obviously, you get instant clicks and likes. But when it comes to this platform, you could post at any time and even any number of content. That is not going to bother your followers. Even daily a tweet post with your content is highly recommended.

In case, if you are publishing a quality content, then you are engaging your audience in a better way. So when you are able to deliver such content then you are automatically followed by the right audience and they often reach you for your content.

Final Verdict:

Hence, if you are planning to engage social media with your content, then you should post 2-5 times in a week when it comes to Facebook and LinkedIn. But, you could fearlessly post on twitter at any time and any number of times. This is the right strategy that you need to follow in order to excel with social media engagement.

Get engaged with the right audience on a right platform and at the right time. If you feel that I have missed out any of the strategies then let me know through your valuable comments.

You could also have a look at the following links for a better understanding of how social media platforms help you develop your business.

How To Attract Your Social Media Followers With 5 Authentic Steps?

k2B Admin — Mon, 04 Sep 2017 23:30:53 +0000

Everyone is familiar with the importance of social media followers. And no body could neglect it. An efficient digital marketer knows very well that one cannot guarantee its value when it comes to digital marketing.

At the same time, it is clear that followers are never close to unworthy. Moreover, the most thing that people try to look at is the followers. The potential reach is always driven by the number of followers.

So let us dive in deeper to find how to attract social media followers in just 5 steps.

Let’s get started.

#1 Complete Is Valuable

If you are planning to increase the number of followers you have, you need to be unique.

Most of the times, people go in search of author’s profile before they could read their posts.

Complete Profile:

The profile is the only thing that speaks about a person. You need to be clear enough to your audience to be trustworthy. Make use of the social media platforms to build a strong profile.

When it comes to Twitter you are limited to particular word count.

At such case, you can make use of keywords through which you are found easily. Make sure that your profile display picture is attractive and professionally shot. This could help you gain trust among your visitors.

#2 Expensive Feed

You gotta engage your time-line with recent posts. No one would peep into something that is dusty and rusty. Are you updating your post once in a month? Then you should definitely learn how to generate good posts very often to keep engaged.

#3 Engage with Latest News, Trends & Opinion

People are in search of latest news and trends that make them stay updated. Hence, it is good to generate content that carries news, recent trends, and opinion. I have also come across sharing such posts. But that was not the first post that I did.

Yes, lessons are the greatest bridging gaps. On entering the blogging industry my perspective was, “everyone reads everything”. Later, I realized that it was not the real fact. As traffic to my site was not the way it was supposed to be. There was no clue to sort out the issue. Later, on analyzing a blog that had good traffic, I understood, posts which speak recent trends and news engage the audience in a better way. With that analysis, I started to generate content that had updated information. There were instant results over the change.

It is obvious that there is always a huge response to data. People come in search of data and if you are the one who is providing it in a unique and an updated format then hats-off. People love such writers who feed them with rich information or data. If you haven’t tried it, you should definitely do it immediately.

#4 Own your subscribers

Do you think HOW? If you are using a regular email list, add some of your primary social media links. Through these links, you could ask your subscribers visit there. You should be doing this very often.

This would make people track you on social media rather than opening emails for your content.

#5 hashtags everywhere

Have you ever noticed that posts, articles, and blogs that have hashtags in it grab attention? Studies convey that this is one of the social media optimization that generates better conversions. People show interest towards hashtags rather than normal texts and numbers.

If you are generating posts then you should also try using hashtags in your posts. You could notice most of my post never fail to have them. Yes, they are definitely eye grabbers.

There are even tools that could help you with the right hashtags. You could also try Ritetag to help you find hashtags.

Hey, come on!! These are not hacks that I give away to my readers. They are not going to carry your traffic in just one flick. Rather, these five strategies could help you in a better way.

You could give them a try and lay a strong foundation in social media marketing. Why do you kill time and money spending a lot with some unworthy tricks?

Give these easy strategies a try and find some improving results. Am sure that you are going to generate a good traffic in the following days. Never miss to let me know about them.

Social Media Optimization For Better Conversion Rate

k2B Admin — Mon, 31 Jul 2017 10:46:46 +0000

Worried that your conversion rate is not meeting your expectations? Did you ever think optimization of social media content would be the only solution?

No?

Then let me tell you the truth. Optimizing your social media content could scale up your business and help you much better in conversion rates.

This post explains to you how to optimize social media content for a better conversion rate.

Optimization On Facebook:

Images Engage Viewers:

A few days back, Hubspot’s social media lead generation team had run various tests on how images engage viewers. The analysis has claimed the importance of media at a higher level.

The study has also proved that when compared to other media files, images had a huge impact. Images compose 93% of Facebook’s engaging posts.

Quality Matters In The Case Of Media Files:

When you are about to use media files in your website then you should be aware of using the best quality image. Make sure that you use the required file size for the image.

In case if you use an image that is of irrelevant size, then that is going to affect visual scrolling.

Be Careful When You Copy Links:

I have come across Facebook feeds in which people post links and fail to remove copy links. This shows up on their feed. The copied link is unnecessary and occupies unwanted space.

Improve Word Count:

Analysis has proved that using more than 80 words has good engagement. When you avoid posting copy links on the feed you have enough space to engage your post with words.

This becomes really effective when compared to copy links engaging your posts.

Concise Title To 100 Characters:

The foremost thing that you should notice on posting links is the title is the character length. In case, if your title is too big, make sure that you concise the character count of your title.

Be aware of using characters less than 100. You can make the title crispy within those 100 characters which grab attention.

Publish Either Weekends Or After Working Hours:

Studies have proven that most posts that one publishes during 5 PM to 1 AM have a higher interaction. People who view posts at these timing tend to like and share posts at a higher rate.

At the same time, posts that one publishes during weekends have a prior engagement. You could find the same kind of interest shown in the post same as the one that you post during 5 PM to 1 AM.

Optimization On Linkedin:

As portrayed earlier LinkedIn is one big business platform that most visitors use. Hence, it is good to optimize your posts even on LinkedIn.

Group Announcements:

Maintaining company pages on LinkedIn is good yet I recommend LinkedIn groups. Groups have a better response when compared to pages. Though creating a page as well as the group has an impact, in person, I felt groups have a better benefit than pages.

Generate Leads Through Offers:

A recent analysis on Hubspot has found that generating leads through LinkedIn is 277% effective compared to twitter and Facebook. In case, lead generation is the prime source of your business then LinkedIn would be a better choice.

Publish For a Greater Response:

It is good to post twice a week. The more you share your posts on the platform the more you get engaged. You could generate leads through posts which make people get in touch with your company.

Valuable posts concentrating a specific audience makes them turn towards you. The more effective posts bring the effective audience.

Images And Videos Pay Lot:

Want to have a conversational interaction with your audience. All you need to do is, share the most with images and videos. This could make your audience super interactive.

You could grab the attention of your audience in seconds. Only images and visuals could engage such a huge audience. Hence, using them on your posts could pay better.

The Most Common Mistake:

The one good thing that most follow at most times and made that to be bad is the hashtag. People started to force irrelevant trending hashtags on posts.

It is good to have hashtags on posts but many have started to force them. Knowing the exact hashtag that is relevant to the post is most important. You need to know which is important and which is not. One irrelevant tag makes the post unresponsive.

Now, this post could help you with better conversions in future. You could make that happen by checking out with all the above-mentioned strategies.

Many fail at least one of them and miss their conversions. Are you one among them, then do not hesitate to have a look at them. Check out with all these to make sure that you see higher conversion rate in the upcoming days.

How To Convert Leads To Customers With Social Media Campaign?

k2B Admin — Thu, 08 Jun 2017 07:08:21 +0000

What Is Social Media?

A medium of cooperative online communication channels dedicated to the entire community providing authority over input, interaction, content distribution and partnership.

In simple words,

Social refers to, “Collaboration with society, along with the exchange of data and information.”

Media refers to the medium through which the exchange process takes place.

The combination of both words describes that social media is a web-based tool that promotes interaction along with sharing and consumption of information.

Why Choose Social Media?

Social media websites have grown farther within a very short span of time. And it is no more the same traditional way it was before. People have started to communicate through these networks to actively promote their ideas.

ALSO CHECK: Why Social Media Marketing is better than Traditional Marketing?

Some of the standard features of social media are as follows,

Characteristics Of Social Media:

Social media could eventually help you in promoting your business and services, and delivering the following features in innovative way can make your business website fall ahead in the stream.

User Accounts:

User accounts are the key for someone to login to the social world. Once they login into the social network, they will have to provide their information, which could help them in sharing their profile with others online.

Profile Pages:

Profile pages speak of a person or a business or a product or even a service. It depends on the creator who creates the page for his/her particular reason.

Typical Fields On a Social Media Website:

Friends, followers, groups and some more aspects help to connect a user with some other user. The process of collaborating with other users can be on any beneficiary motive.

News Feed:

On connecting a current account with other users provides information on activities they share on social networks. The newsfeed is where one could get a complete biography of a personality which could benefit them on some information.

These are the fundamental aspects that help anyone on social media to discover and explore more on information they require.

How Social Media Converts Leads Into Customers?

At recent times, the impact of social media has reached its peak over users. From kids to aged personalities have started to use social media websites to keep them engaged as well as updated on the current trends of the world. Now let us have a look at a recent analysis on how many visitors visit these websites on a monthly basis.

The graph explains that social media has spread its wings, to the extent that no one in the universe stays without using it even for an hour. And that is why business promoters use this medium to carry their business to their customers.

Comparison Between Social Media And Social Networking:

The simplest way to understand the difference between social media and social networking is by parting the words. ‘Media’ projects itself as the information that you share as an article, video, image or any other form of data. On the other hand connecting with your network of people is just called as ‘networking’. For example, your friends, relatives, colleagues, customers, and mentors. That might even include strangers.

Some or the other way one relates to another, and that is why people get confused very often with both the terminologies. So how could social media contribute to your business website?

ALSO CHECK: Social Media Marketing – Party Like Easy and Market Crazy

For example, if you have developed or created a new product and you need to get it displayed what you will do? You try to find the exact platform on which it could present relevantly and that it could gain decent visitors who show interest in the product.

To make it in a better sense, nowadays business personalities and service providers own their websites. And there are numerous websites available on the internet. But many fail to promote their website correctly. The only best source that could probably take your business to the next level is the social media network.

You can straight away carry your business to the next step. No matter what kind of business you run. One can make use of the social media to target a set of audience to lift their business. Once if you understand the strength of social media, you can automatically use it for delivering an excellent service. Following are some of the ways to enhance your business using social media.

ALSO CHECK: How to enhance your business using social media?

To grab the attention of your customers, you can make use of Facebook, Twitter, Linkedin and other social media websites that provide a great opportunity. The campaign could be done by creating an efficient design, and content and having them posted to your fan page or brand profiles of these websites. The above analysis graph would have given you a clear image. When a huge crowd is making use of the site, it is evident that your promotion gets noticed eventually. And in that way, you can further carry your leads into customers.

Gaining clients is that easy. You should be very clear in taking your business to your clients. Target a set of visitors by tracking their visits to your page, then pull them into your website just by providing them a call to action on your social media page. On doing this, you can easily convert your visitors into customers.

Why do you have to wait for someone else to carry your business forward. It is now at the reach of your hand. Create a fan page for your service or your product, promote it with your promising content and innovative design factors, make your page appealing that people who visit your page proceed further by clicking the link that leads to your website. Once you pull them in, they are all yours. Now you can easily convert these leads to customers.

Brands Are Targeting Social Media And Here Is Why

k2B Admin — Tue, 24 Jan 2017 21:52:51 +0000

Just went back in time and review the history of communication we used before. When comparing our old traditional way of communication, we would realize that we definitely have come a long way. In this modern era, people are leaping into the social media world by using the platforms like Facebook, Twitter, YouTube, Instagram, Pinterest and many more, to get information about the current happenings of the world. Consequently, Social Media communication has turned out to become a norm and more powerful than before.

The Rise of the Social Medias:

Due to the rapid changes in technology, the traditional media like newspapers, televisions and films are all losing their popularity among people, as they just provide information to the public. Simply presenting information is not enough for today’s public. The people are expecting something that they can able to select what they want to read and also to contribute their opinions. This drastic shift is nothing but the social media revolution.

Social media has promptly integrated into our daily lives, both personally and professionally, and completely changed the nature of interactions. It has a greater impact on the world of marketing, with brands and consumers, and offers an enormous amount of benefits and changes. Generally, consumers believe their friends and the people they relate to. They connect with them through social media to share and exchange ideas and information about brands. This is the main reason why the social media sites are continually growing.

(Boost for your brain: Social Media Marketing – Party Like Easy and Market Crazy)

Social media facilitates consumers and brands to connect in different ways that were never possible before. It allows individuals to form friendships and advertise themselves. Hence, the Internet users have started spending their time with social media websites when compared to any other sites.

Recently, the research has been done on the consumers, who have connected with a brand on social networks, to know why they get connected with a brand. The report said, 73% of consumers connected to get discounts and offers and 20% of consumers connected to get general information, make complaints and give feedback. The report also said that, 33% of consumers connected to know about new products and trends in the first instance, 44% want to give support to the brand they like and 26% want to have a voice with the brand.

(Know the future: How 2017 is going to be for digital marketing? The early Insights)

Social media provides opportunities to get more customers and connect with them for your business. The main reason that makes a consumer to connect with brands on social media is the first-to-know concept i.e. the consumer can able to know the information about new products first. Another reason is that the consumer can get trusted information about products from known people connected via social media. Therefore, the adoption of social media by consumers to market their brands is rapidly spreading in this corporate world.

Pinterest – A Great Platform To Bring Traffic Along With Potential Customers

k2B Admin — Fri, 29 Jul 2016 05:22:29 +0000

Social media platforms are now becoming a new member of every businesses’ marketing team as it is promising expected and valuable prospects along with a good number of conversions. Moreover, it is helping in building valuable trust between the company and the customers/clients. When it popular social media, Facebook stands first, and the rest follows. But the hard truth is, Pinterest is considered to be a social media search engine where people come and search for information before buying or opting for product or services.

Pinterest has evolved since last two years from a social network to a modern and powerful visual search engine. With more than 100 million active users pinning new post and re-pinning their favorite pins, Pinterest is considered to be an underrated social media platform when it comes to building traffic to your website. But, the assumption is completely wrong as this underrated platform, when used wisely and efficiently, is sure to do magic. To be popular on Pinterest, every business needs to make sure that their pins are easily discoverable, and that is where the Search Engine Optimization (SEO) plays a significant role in Pinterest marketing.

Boost your SEO on Pinterest to increase visibility:

A couple of years back, the CEO of Tailwind, Daniel Maloney said, “Twitter is mostly about what I’m doing; Facebook is about who I am; Pinterest is about who I want to be:.” He also added, “When you look at what people are pinning, it’s more about who they want to be in the future.” The following are the list of tweaks to improve your Pinterest presence.

1.Optimize profile, boards, and pins:

First and the foremost thing that you need to do is to optimize your profile first before pinning your first pin. The username matters a lot as the name appeals to the users first then only your pins. And for SEO, the username will serve as a keyword in the public URL of your page.

The next plan is to optimize boards before optimizing pins as your board will appeal to the users. The board should have a proper title with neatly packed images. When it comes to SEO, it is very necessary to pick a board title that approaches your users to engage.

Finally, it is time to optimize your pins as you are done with optimizing your profile and boards. Pins are said to be the representatives of your profile, and it needs to be optimized as much as it can be optimized. Being descriptive is nothing wrong while playing around Pinterest pins.

2.Descriptions are important:

Yes. The descriptions are imperative for every pin as they increase the chance of getting re-pinned by the Pinterest users. All you have to do is to give a precise and thoughtful information about the images that you post. In simple words, you have to describe neatly about your pin. Don’s use hashtags as the pinners are not concerned about the hashtags used

3.Keywords should be researched:

Keyword research is vital as they play a significant role in the visibility of your pins. Perform extended searches to find the perfect keyword that matches your pin. Mobile search should be considered as 70% of the Pinterest users use their mobile device to search the pins they wanted to view.

4.Choose images wisely and pin consistently:

Vertical pins are said to be more attractive as they have more chances to get noticed. These pins occupy more space than any other pins that have horizontal images. And when it comes to mobile devices, vertical pins offer a clear display on the mobile application. Pinterest in all about how consistently you pin. Content curation is also important as a part of optimizing your pins and boards.

Company-bio: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS, eCommerce, WordPress and more technologies. We have a very good expert team of qualified professionals who provide customized web and mobile app services to our global clients.

Social Media Marketing – Party Like Easy and Market Crazy

k2B Admin — Wed, 15 Jun 2016 06:46:20 +0000

It has been a very long time since we spoke about the mass media of today’s people, Social Media. Our last article about social media explained the difference between the social media and traditional marketing. Also, it explained why social media marketing is far better than traditional marketing. To make things easy and clear for you, we are now writing about the craziness of social media marketing and the important aspects to carry it forward.

Social Media Marketing – The Boon:

Social media advertising has traveled a long way since Facebook introduced advertising in 2005. Since then, the social media is proving to be the master of reaching the targeted audience. Last year, Facebook revealed that the advertising revenue has reached $8.4 million in a span of 10 years since the launch of the first campaign. Social media advertising algorithms help find the potential customers by using the user’s shared posts to calculate the interests. It acts as a good option for advertisers to reach their target and potential audience as it has many options to do so. Here are some of the key points to choosing social media over other marketing practices.

Social Media Marketing has improved conversion tracking
Tracking information about the ad campaigns is vital as it helps in identifying the potential areas and users along with the conversion ratio. Social media ads have proved that it drives the users to make the valuable decision like buying, subscribing, registering and many. They can report on how the ad conversions are happening. Using these reports, businesses can easily plan their strategy for the future ad spends.
Social Media Marketing has advanced targeting options
Social media has a massive database of users of various industries. In this way, the social media advertising helps reach the potential audience in a huge range of ways. These mediums have increased the potential to reach the target audience by offering many options like the following
- Targeting using the user’s interests
- Targeting using the user’s behavior
- Targeting using the user’s email addresses
- Targeting using the user’s location and age
- Targeting using the user’s lookalike and much more

Social Media Marketing has a crucial fact in reaching the mobile devices
Nearly 60% of the mobile users use their hand-held devices to surf the internet and especially social media. Advertising to the users using their mobile devices is the next big thing is turning the table on, and social media is sure to become the best native option for marketing. Already, 90% of the mobile users are using Facebook, Twitter, Google+, Pinterest and more on the mobile device, and it has now become the better option to advertise when the users use the social media apps.

Social Media Marketing – Let The Party Begin:

Salesforce recently reported that near 70% of the marketers are likely to increase their social media budgets in the upcoming years as the social media ad investments are proving to be the best for the modern day marketing. Digital marketing is taking up the master’s role and so as the social media marketing. Starting a campaign might seem to be easy but running a successful campaign needs a lot of concentration and insights to the audience base. Here are some of the common questions that need self-answers before starting a campaign.

What is the primary goal of the campaign?
What is the cost of the ad investment?
What are the offers that are going to be advertised?

The better the campaign is, the better the return on investment (ROI) be.

Facebook Ads – The Difference They Make In The Marketing Universe

k2B Admin — Mon, 07 Mar 2016 09:59:00 +0000

You will never forget many memories that you had with your ex-lover. It is also very hard to make everything from your mind as the memories are adamant to leave it back. This is how Facebook is going to be in few days. Facebook might act like your ex even if you are the best in the marketing industry. The Facebook ads might have brought you many prospectuses along with some good profit and on the other hand, it might also have a downfall where your company’s ad campaigns would have disappointed you with tragic results. No matter in what relationship you are with the Facebook – i.e. either you would have fallen in love or might have failed in falling in love with it – Facebook generates more advertising revenue than any other social media platforms. That’s the reason many marketers like Facebook.

INFOGRAPHIC: Social Media Marketing – A Boon for Your Business

Facebook Ads – Why it is at the top?

Facebook is one of the main contestants in the paid advertisement market as they take every business to a new level. So, why they are at the top of the list of paid advertising? One main reason stands on the shoulders of them is the change from the traditional advertising to DIGITAL. emarketer did research that states, by 2017 the Facebook and Twitter will account for 33.7% of the display ad expenditure which is up from 30.2% this year. The maximum percentage is in resting in the hands of the Facebook advertising strategy.

Here is why Facebook ads work for every business from all niches.

Users: There are more than 2 million active users which mean the ads get the maximum reach.
Mobile: In many of our previous articles, we have explained how mobile market is improving. According to Business2Community (business2community.com) website, 66% of the Facebook’s advertising revenue comes from mobile devices which are almost 17% up from last year.
Cost: Facebook’s feature of targeting custom audience has 14% lower cost per click (CPC) when compared with ads that target audience by category or interest.
Brand: Facebook has millions of users, and it is quite easy for people to research about a brand’s performance. A report states that 41% of the people like a page to receive regular updates from the particular brand.
CTR: Facebook ads have a higher click-through rate when compared with other paid ad media. It is said to be that Facebook’s ads CTR are increasing by 160%.

Not only these but there are also many other facts that state Facebook advertising is the best to reach people in minimal time. Here is a small comparison graph from CNBC that shows how daily active users (DAU) and monthly active users (MAU) perform on Facebook.

(Note: this chart was released on July 2015)

Why should the businesses choose Facebook ads?

The unnoticed facts about Facebook ads are listed below.

Customization is available for targeting your audience – Using Facebook’s power editor, you can choose from various options like targeted device, placement (news feed, right column, etc.) and more.
Facebook ads can be shown elsewhere as the “Audience Networks” works efficiently – Audience network is used to meet specific objectives like bringing in-app installs, user engagements, etc.
Facebook is still growing, and there are many users joining the network every day.
They never stop in improving their algorithms – Facebook is closely working on improving their cost-per-acquisition (CPA) biding algorithm that can help in achieving higher conversion rate with profitable volume.
More than 600 targeting options are available on Facebook Ads – not only the general target metrics like geographical data, gender age, etc. but also other targeting options like household income, home type, home value, expats, etc.

New – Facebook Carousel Ads:

Kinetic Social recently collected data that stated Facebook’s Carousal ads are sure to drive traffic ten times more than static sponsored Facebook Ads. Also, a company named Lovoo found that they received 72% Click Through Rate (CTR) when compared with single image mobile app ads. It seems to be clear that these ads are playing a vital role in the advertisement market and are sure to reach heights in no time. So, what are Carousel Ads? These Ads enables advertisers to list 3 to 5 images with different headlines, call-to-action button, links, etc. in a single ad block. It is likely that one can list 3 to 5 products/services in a single ad block.

How Carousel Ads are going to work?

Some of the unique ways Facebook carousel ads can help are as follows

Carousal ads can be used to highlight a product.
They can be used to illustrate how a product can be used.
Product tours are possible with carousel ads.
You can tell a story using the carousel ads.
Articles sharing is easily possible with the help of the Facebook carousel ads.

Final Thoughts:

Facebook is growing rapidly, and it never showed signs of resting i.e. the algorithms are quickly changing along with the changing trends. Perfectly planned and well-targeted Facebook ads are sure to yield the maximum for the business.

Are You Planning Your Website? Who Is Your Audience? Any Ideas in Your Mind?

k2B Admin — Wed, 29 May 2013 05:56:57 +0000

The famous quote “The most prepared are the most dedicated” rings true in web design and development field. If you are a dedicated business owner seeking a best strategy to augment your customer base, first you need to do the best preparation before designing your business website.

Before setting up your new business website, do effective research, which is one of the crucial factors for building a good website. However, knowing who your audience is must to create a website that attracts more customers.

As there are so many types of art and literature, you can able to build different styles of websites. However, building a different style website plays a major role in drawing the attention of your particular audience.

To create such website for your business, you need to seek help from a good web design company that gives you more ideas that assist you to accomplish your website vision.

It is obvious that website planning takes long time; however, it will help you to save more time in the long run. This means that you will also save money if you pay someone to build your website.

First, get a clear vision on what you want in your website and how the website should appear. This precision signifies that the website shows unerringly what it is all about and how it will pay off in the long run. Next, decide on what kind of audiences you want to appeal to.

For example, if your target audiences are youths, then create your website with funkier and jazzier style that attracts more youths towards your website. Moreover, you can also build your website with a sense of humor that helps you to make your website appealing to youthful audiences.

In case, if you are more business oriented, then you must build your website that looks more professional. Before building your website, discuss all your requirements with your web designer.

Have a look at various websites relevant to your business; this will give you more ideas about how your website should look like and what you must aim for. In recent days, even low-cost web designs assist you to meet all your requirements in this particular field.

What you need to do is just draft a rough sketch of your website. Then, clearly mention that what headings and subheadings must be added to your website and how well your website must be organized.

By doing this, you can have a clearer idea about your website, not only in mind but also on paper. You can also include links between web pages and assist to direct your website users migrate to the pages, where you want the users to go, when your website is up and running.

Then, make a plan about how the content must be placed in each of the web pages in your website. Also, make a plan about the graphics and animations that have to be included in your website. All these plans give you a clearer idea on how to build an excellent web design layout for your website.

By doing all these and discussing with a proficient web designer, you can get what you want in your website. You just have a clear idea on want you want to achieve at the end.

Suppose, if you have any problem with your web design, then you can change ideas based on your web designer’s suggestion. This helps you to save time as well as money as you are not paying the superfluous amount of time for building your web design.

Know about choosing an online Agency to your Business

k2B Admin — Wed, 15 May 2013 10:44:14 +0000

So, as a business owner, you have made the decision that your business entails an online agency to take care of all the online marketing processes. Then, this is an intelligent decision because it allows you to concentrate only on your business, while the online agency will look after to get your online customers to your business.

Generally, an online agency assists you to make sure your advertising budget has been spent effectively. Despite helping you to create advertisements for your business, an online agency also assists you to do market research, plan your advertisement campaign and finally post your advertisement in appropriate social media networks.

However, selecting the most competent online agency is a tricky job. The advantage is that there are so many options available to choose the agency, but still many of the online agencies are not doing what they really say. Generally, companies more likely jump into the contracts of online agencies by simply believing their promises without properly assessing their options.

When choosing a creative online agency, first you should always consider about what they generally offer. The following guidelines help you to select an appropriate online agency for your business:

Investigate about the online agency whether they can understand your business and provide you solutions that assist your business growth.
Always look for the online agency that expertise in digital marketing.
Check whether the online agency has experienced marketing professionals.
Ensure that they follow a realistic approach for marketing campaigns.
Ask for the list of current clients that the online agency has.
Make sure that they are tech savvy online agencies.
Check the authenticity and efficiency of the online agency.
Analyze their recent output, the ways they progress and how current market trends are influencing their functions.
Find out what Internet marketing services that the online agency offers.
Ask them whether they offer SEO and web page design.
Analyze whether they provide blogging, media monitoring and social media services.
Find out what websites, blogs and social media accounts they update every day.
Scrutinize how often they update their social media accounts as well as their clients’ websites.
Check what kind of references that the company has.
Check what exactly they do to enhance their previous clients’ online marketing.
Find out the business sector that the online agency candidate worked previously.
Check out the online agency’s average client size.
Look at the successful track record of the online agency.
Make sure that you check the previous client websites.
Analyze what technology they use and whether it fits your business.
Make sure that the online agency provides best customer service.
Check out the costs that the online service provider offers you.
Check out whether you need to pay any extra money for support.
Analyze whether there is any limit for the number of requests for support from the online agency.
Check out whether they charge any hidden costs for providing their services.
Explore the life expectancy of the web solutions that the online agency offers.
Check whether the online agency will rebuild your website when you require.
Check out whether it is possible for you to add functionalities to your website later.
Confirm that the online agency has a development roadmap that gives you great benefits.
Check whether the online agency provides both digital marketing and web design services.
Confirm whether the online agency offers services like web design and development, web strategy and planning, online advertising, copy writing, social media marketing, email marketing and mobile web solutions.
Apart from SEO, ensure that the online agency provides search engine marketing too.
Review the portfolio of the online agency and familiarize yourself with it.
Try to meet the key people, who are present within the online agency, to know whether the agency has good work ethics and values that you expect.
Check whether the online agency is up-to-date with the current trends.
Ensure that whether the company can able to provide habitual performance indications as well as the detailed reporting on their daily activities.
Ask about the online agency’s standard terms and conditions before you sign up in their contract.
Ensure that the online agency is having all their communication channels open by using proper and efficient communication tools such as blogging, chats, emailing, etc.

Hope, the aforementioned guidelines will definitely help you to move on the right track when choosing an online agency. You can use them to get a clear idea about what is really required in an online agency.