SEO – K2B SOLUTIONS – Web Design & Mobile Apps Developement

The best ways to end up with successful guest posting

k2B Admin — Mon, 02 Jul 2018 09:57:27 +0000

The most important and beneficial techniques for building your online presence is guest posting. When you do it exactly the way it should be, you can drive a huge traffic. Even after knowing the benefits of guest posting most business invest very less in this technique.

Our company has also done a few guest posts and we even accept guest post for one of our child domain. We indeed find great results through this technique. We would like to help you out either to build a better audience for your business.

We have come up with a few techniques that can help you to build guest posts that eventually end up successful for your business and drive great subscriber counts.

Let’s Get Started!!!

#1 Explore blogs in which the audience are interested in your niche:

The biggest reason behind preferring guest post is, many wanted to be featured on the top listed blogs. This can improve the blogger’s credibility and efficiency. Still, the secondary level blogs and blogs that are outside of your niche could bring more leads and traffic.

LinkedIn is one of the most important platforms that promote your content in a better way. There is less necessity to spare for promotions when it comes to LinkedIn. The audience on LinkedIn is broadly targeted when compared to digital marketing blogs. A few people who read our articles subscribe to our network.

When it comes to industry blogs you will have to compete with a huge crowd as there would be many experts who write the same. When you are capable of targetting outside your niche you will be able to excel your attempt, as your competitors aren’t guest posting there.

You should definitely try this out for the sake and check how your to deliver performs. But never eliminate publishing on blogs since you were not able to find the most well-known blogs of your niche.

#2 Introduce readability to your blog articles:

The second most important thing that should be taken care of your blog post is the readability. You can also add screenshots, analytical data, results, infographics and much more that boosts your readability in your reader’s sight.

Most of the time when bloggers frame a blog post, they concentrate much on the content and fail to come up with credibility boosters.

The first time when we shared our company blog on the zest.is network we were not up to the expectations. But later when we shared the article on “How to reclaim lost link value in just #3 steps” the network accepted it. They had our post featured for the week. Including screenshots and data about the research we do improves the readability when compared to other bloggers.

Most bloggers do this only to their certain blogs. But make sure you provide the same to all your blogs and articles.

Do you find our readability in this article?

#3 Optimize your guest post for better searches:

While creating content most guest bloggers do not concentrate on the SEO. In common, guest bloggers highly focus on content for every domain’s audience or just to get featured.

People normally come up with the following question,”After all, it is someone else’s blog and what is the need to care for SEO?” One common answer to people who raise such questions is, blogs that rank on search engines can help in driving traffic, which clearly states that your business gets easily exposed to the crowd.

Taking it further, a well-written guest post on a popular blog can pull natural links from blog readers. And if the post ranks on the search engine, then it can further bring in more links through people who discover it.

Especially if your blog post is featured on an authority website, then it can add more value and even passes link equity to your site.

#4 Find blogs that publicize your post for free:

If you want your blog post to sustain its value for a long time, then all you need to do is find websites that promote your old blogs.

You may also have a look at the following strategies,

Linking old articles: Internal links are one of the most important strategies in SEO and it can help drive visitors to explore your old content. There are a few famous sites that include internal links in their articles.

Social media: A few blogs schedule social shares of old blogs. To know if they really exist you could check their Twitter or Facebook feeds to find out whether they really share their old posts.

So, when you try to post a blog on such sites, you need to make sure that you pick a topic that other writers would love to refer every now and then.

#5 Commit long-term guest posting:

When it comes to search engine optimization every single strategy takes a long time to process its results. And that is why it is recommended to wait to notice results and even process those strategies for a long time.

The same way, guest posting is also a long time strategy, and it definitely requires consistency.

Planning for guest posting on the same blog gains more exposure to the blog’s audience. It requires more than 5 impressions for someone to remember your brand. So it is required to guest post multiple times that you could notice better results.

The guest post may not bring in the expected traffic towards your business. But we assure it brings the right traffic for your business, especially the ones that convert.

Wrap up:

Guest posting is one of the most important strategies and grabs more attention of your targeted audience. Most brands fail to know the importance of guest blogging and a very few are keen on getting them implemented for better results.

If you are among the non-users, make sure that you start guest posting on high authority sites. This could highly help you in obtaining the biggest results ever. You also improve the subscriber count for your feeds that you post on regular basis.

How to build an SEO based site structure for your website?

k2B Admin — Mon, 25 Jun 2018 07:09:58 +0000

When a website is perfectly framed there are chances to rank better. Users prefer well-furnished websites and that which provides the better user experience. Such sites perform well on search engine results.

As artificial intelligence has evolved in Google’s ranking algorithm, voice searches, and mobile first indexing, there is a lot of importance towards websites appearance.

It is no more the same way as expected to be. You will no more just drop in pages on the internet rather it has to be bundled up into categories that search engines can understand on which topic you refer them for and for what category they should be ranked.

But it is really important to concentrate on the keywords for better ranking. On the other hand, topic relevancy plays a furthermore. All these fit together when the website structure is properly designed.

Now let us see why is it important to have a good site structure.

Reason to have a good site structure:

As stated earlier, the structure of the website is really important both in terms of visibility and SEO. A genuine website should be easy to navigate, user-friendly and must serve its purpose. Only then the website will be able to obtain more subscribers, make sales, generate revenue and even present the information in the best way.

SEO benefits behind good site structure:

The following are the SEO benefits of having a perfect site structure;

#1 A good site structure helps you to obtain site links on Google search:

Doesn’t that sound amazing. Look at the following image, you will be able to find TCS’s complete links beneath it.

This can be automated by specifying which parts of your website to be shown as site links. The best way to obtain site links is by making your site structure look better.

#2 Helps search engine understand the website content:

A good site structure can help Google search engine crawlers to read, and index your website faster which obviously improves your site speed. This highly improves the chance of ranking better on Google search engines.

Now let us examine how search engines work,

They track your website on the web
They crawl your home page and the links on it
They figure out your site structure

This is where the site structure plays an important role. When your site has a perfect site structure, then it becomes more easy for the crawlers to crawl onto your page. In contrary, if the website has a poor site structure, still the search engine indexes your website. But it takes a lot of time for the search engine to complete its understanding of the website.

Reduces bounce rate:

When your website has a good site structure it automatically improves user-experience further reducing the bounce rate of the website. We all know high bounce rate would affect the normal performance of the website in SEO perspective.

High bounce rates are indeed a negative signal for the search engines. And this eventually leads to a poor ranking of your website.

When you have a perfect site structure, your users will not only be able to find your website, but they will also find it easier to navigate. Thus, this improves usability and reduces bounce rate.

How should a website look?

Before moving into the optimization techniques let us first understand what needs to be achieved and what is the genuine site structure?

The site structure is strongly based on the content of the website. In case, if we happen to segregate website then we can divide it into the following,

Blogs
Corporate websites
News websites
eCommerce websites

Blog structure:

Apart from home page and all other important pages, blog posts should be classified into categories. For example, if you own a music-based blog, you need to categorize it into folk genre, western genre, classical genre and so on.

Small business/corporate site structure:

In case, if you own a small business website or a corporate website it is required to provide more information about the services and product that you offer. Make sure that you have a main category that further classifies into several other sub-categories.

News site structure:

Say you have a news website or an online magazine, group it into a number of categories according to the type of content that you put in them. This helps users to easily navigate into your website and find their relevant content.

E-commerce site structure:

Finally, if it is an e-Commerce store, this can be a little more complicated one than the rest of the websites. As this includes a number of products in them. When compared to other site structures, you will have to create a home page, which further classifies into various other sub-categories and further into categories.

But make sure no matter how many ever main categories your create the list shouldn’t exceed 3 levels of depth.

Optimizing site structure:

Hope you have obtained an ideal site structure of your website. Now it is time to know how to optimize your site structure based on SEO. The following is a few important steps that you need to make a note of,

Plan your site structure
Optimize your categories
Use HTML and CSS navigations
Create SEO friendly permalink structure
Create the sitemap for users

Plan your site structure:

As stated earlier, if you are planning to build a new website, make sure that you will build a perfect site structure as shown in the above classifications.

If you already own a site, it is recommended not to change your site structure as your site is already indexed and has some ranking. Changing any of the existing might affect your current ranking position. So it is better to sustain what you hold now.

Optimize your categories:

Whenever you create a new category make sure that you optimize it according to SEO. Make sure about the following,

Optimize title and description of the category according to keyword
Include short introduction
Add images with ALT text
Slug optimization
Include sitemap
Add internal links that point to categories

When you are optimizing your website according to SEO, make sure you concentrate on all its stuff. Missing even one or two could really impact the normal ranking positions. Ensure that the entered meta tags are relevant and keyword oriented. This would help your website to rank better for the keyword that you have targeted on the meta tags.

Use HTML and CSS navigations:

It is recommended to avoid using Javascript and AJAX while building navigations. To turn it simple and easier for search crawlers to navigate easier is by implementing HTML tags along with CSS formatting.

Also, avoid using images for navigation, rather make use of text. Which means, if you wish to link a category to the home page, then do not add an image and link it rather have some text link on the page.

Create SEO friendly permalink structure:

The most important thing that you need to remember is the permalink structure. You should be mindful to create SEO related URLs that match your site structure.

For example:

Let’s assume that you have decided to adopt this site structure for your music blog:

Homepage
music Category -> Articles
western music Category – > Articles
Your permalink structure should be as follows:

mymusicblog.com
mymusicblog.com/articles/music
myfitnessblog.com/articles/westernmusic

So the example of permalink structure would have helped you much better to design a proper site structure for your website.

Provide XML sitemap:

It is really important to create a sitemap for your website and share it with the search engine. At the same time, you can include an HTML sitemap at the footer of your website that your users could use them to the know the hierarchy of the website.
Here is an example of sitemap from K2B Solutions,

Wrap up:

We do not know how far you were aware of the techniques, but we intended to write this post in order to help you out and many others to build a website that not only your users would like but also the search engines would like.

Make sure to follow all the above-mentioned techniques to rank better on Google’s search engine and make your website appear on the top ranking of most search engines.

Most important things that you need to concentrate while generating SEO strategies

k2B Admin — Mon, 11 Jun 2018 13:56:48 +0000

In the digital marketing industry, a many have already performed a lot of tactics to beat the huge competitive crowd. And there is an immense effort behind every single strategy. This is not common among industries.

Some or the other way many do not think about how to build their own strategy. While every single strategy is and has to be different from every other strategy that exists. There is a big tactic that hides behind every single strategy and that is what we are about to discuss in this post.

Let’s Get Started!!!

The mindmap:

Have you ever heard about the mindmap platform? The mindmap is a perfect place to build your strategies from the scratch. The mindmap is a branching series of categories that starts from the center and passes on from general to more specific categories.

But these categories are not the final plans that you wish to display. Mindmap is just to gather your ideas for the final outcome and make it simpler to combine ideas. Further helps you to reduce the pressure that your strategies impose on your working.

You can even make use of the MindMeister tool through which you can slice down the ideas as they peep into your visuals every now and then.

The biggest motto of the mindmap is to help you think in a flexy fashion. By using the mindmap you will be able to visualize and structure the highest priorities of your thought process. So this would be a favorable point as you structure your SEO strategy.

A prior knowledge of the company:

No matter it is for your own company or if it is an outsourced SEO project, you need to have a prior knowledge about the company in order to frame a perfect SEO strategy for the company. You need to know the strengths on which you can rely on, to get the most out of your SEO strategies.

To help you around, we have come up with a few factors that could help you in building a perfect SEO strategy for your business.

– Find your product’s unique selling point:

This might include a list of products or even a single product. No matter what they are! you need to know what makes your company different from others. This might impact your outreach that would probably make sense, the type of audience that you wish to build and the keywords that you wish to track.

– What is your long-term vision?

It is necessary to dig deeper to know your industry in which you are in and whether it is profitable or not. This is done in order to generate vibes that would affect the visibility in search rankings. When you have broad goals and metrics for your business, you need to dig deep into the vision statement to look for innovative ideas that could help you achieve your goals. In case, your vision statement is not working out for your business goals it is necessary that you reconsider your vision statement that could serve your business goals.

– Where is the company lacking right now?

This is one of the factors that you wish to avoid in the very beginning yet it peeps every time and destroys the SEO strategy if in case it is not reduced. You definitely have to analyze what your company needs and will not adopt before you commit a strategy.

Visual representation:

Once you have gathered all that is important for your company you need to visualize the plan that needs execution. First, you need to realize that you have goals and tasks in priority than the other stuff, repeated tasks need to be repeated and all the other subtask will turn specific.

You will have to present neatly and instantly to your clients and teams. And make sure that you present in a manner that helps the opponent be able to understand easily. You can also make use of Google sheets, Workzone, Trello, Basecamp or any other platform that you prefer. Provided the strategy that you create should be immediately clear on how to read the plan and make required changes. The following should also be clear,

1. To whom the task is designed and what is the task about?
2. Which task falls first
3. The tasks that are existing, planned, progressing and completed.

Accurate goals:

To build goals that are essential they need to be accurate. You should also focus more on how they fit into your budget and good are they in the working areas. Be more intentional when you are choosing the metrics and KPIs.

It is really important to improve revenue more than the cost and it could help us in fixing financial goals. It is recommended to set goals that have limits. By the way, the strategy is a goal that is structured to impact the company’s growth and its direction and future.
At such cases, the metrics that you design should replicate the current situation or status with the working ones itself. This could involve links and authority, rankings, or even organic traffic. At last, everyone should be able to accept the metrics.

There is a strong belief in the value of task-oriented goals over KPIs. This is because, when it comes to inbound marketing and SEO the impact of KPIs is indirect. This is one of the absolute reason for setting up goals for the project, living up to the goals and then fixing up the strategy in response.

This is an approach that is likely to improve knowledge and actual optimization to find ways the KPIs when you miss the sight of long-term impact.

Wrap up:

Every SEO strategy could be healthy and helpful in the long run with these important tactics. Build your own framework and make them a part of your business. When you have an exactly furnished SEO strategy you for your business, you could find a great progress in your business as well as your online ranking.

What is the reason behind poor SEO ranking and how to overcome?

k2B Admin — Mon, 14 May 2018 10:36:33 +0000

Every single online business owners are trying to rank better in Google search results. There might be one hundred reasons behind it but one good reason that everyone prefers is the conversion. With this in mind, enterprises started to perform search engine optimization techniques to make their websites rank better.

In this post let us have a look at the blocking factors that abstract the ranking of your website. Stay close to the content that you may analyze your website if it is facing any such similar issues.

Factors that block your website from ranking better:

Maybe your site is new:

I have come across people who have just started a website but claim that they still did not rank on top of Google. The actual fact is Google does not rank any new website immediately. It might take months to rank a website based on the optimizations.

In case if you publish a website, the website would be indexed on Google in 2-3 weeks. If you are not able to find your website on Google, then you could manually check whether the website is indexed or not. Proceed with the following steps,

Go to Google search tab
Type, site: yoursitename.com
Click the search tab.

Now Google will fetch all the indexed pages of your website. If there are no search results found, you can index them manually by doing the following. Google webmaster –> Fetch as Google –> Enter the page URL.

Yet this is unnecessary. Because Google will be able to fetch your website elsewhere on the web. But you need to associate your website or web pages on published articles, external publications, local directories, or even on tweets posted on Twitter.

In case your content is poor:

There are chances of getting your website drowned in the sea of the web. This is because the sails of the boat are not strong enough which is obviously the content. We all know that content is the major of the web and especially when it comes to Google, content is the KING.

There are websites that input content on their website for the sake of being put up on the website. And there are two types of thin content: One is a kind of low-value content that can result in manual actions. The other content is of no value.

So make sure that you find the best content for your website. When you are unable to provide a unique content for your user, you automatically lose them.

Improper on-page SEO:

In the past few years, search engine optimization has gone through vast changes. But on-page optimization has undergone only a slight change.

Make sure that you use appropriate keywords on your content, target on the topic, focus on one or two main keywords. This not just stops where you think but it can improve your website’s user experience. This can be taken further in attracting more inbound links to your content.

Your site has failed mobile optimization:

Mobile users have widespread and thus the need for the website optimization to a mobile view is really necessary. It can be really better and even more helpful if you are optimizing your website for the mobile view.

Around 85% of users prefer mobile view when compared to desktop view. Thus it is highly necessary for you to prefer a responsive website that it may be viewed on all devices.

If you are not sure that your website is not mobile-friendly then you can opt for Google’s Mobile-Friendly test and even the page speed insights tool by using these tools you can ensure whether your site loads quickly and is accessed by all devices.

Insufficient inbound links:

It is obvious that a healthy inbound link is important for getting your site to rank on search engines. You can obtain healthy links from a high-quality website. But make sure to drive inbound links through natural means. You can even try generating those quality links by developing unique and quality content.

For more detailed information on link building, you can also have a look at our previous posts.

Blind myths and eye opening techniques of link building

Now let us have a look at the possible factors through which you can rank your website higher.

Check your queries report:

It is really simple to find your queries report. You can get them through Google Analytics report. Find the following steps.
Acquisition > Search Console > Queries.

The report will be generated with the following fields,

The phrases you rank for
Your website impressions on Google
The clickthrough rates on your web pages
The average position of your website

Understand the ranking algorithm:

As we all know, in recent years it finds great efforts to predict the Google’s ranking algorithm. Google’s executives like Gary Illyes and John Mueller has already confirmed that Google is constantly making changes to its algorithm.

Yet there is a consistency in the algorithm. We have explored the best knowledge of Google’s algorithm and its major updates. We have listed a few of them.

Mobile friendly update: This update highly favors the website that is mobile responsive and sets the stage for future penalties if the websites do not comply accordingly.
Hummingbird update: Aims to understand the context of the user queries and not just the literal words they type.
Pigeon update: To integrate local search results like Google maps
Penguin update: Targeting sites that gather unnatural sites.

Making sure that these updates are clearly implied on your website you can find your website escalating towards the desired results.

Develop SEO with keyword research:

You need to be very cautious about your on-page SEO either. The best thing about an effective inbound marketing is the keyword research.

We would help you out in figuring how your audience will find your website.

Tips how your audience finds you:

To make it more interactive you need to choose the keywords that your target audience uses to find your site. You can make use of the Google keyword planner. On the dashboard, “search for a new keyword or the ad group ideas”.

Then, insert your primary keyword. By doing so, the search tab shows a list of keywords and their search volume for the respective month. This is how it works.

Improve the quality of your content:

As stated above in blocking factors content plays the major role in your website ranking. In case, if you are poor at generating content, try to make it up to the mark. Make sure that you do not generate any irrelevant content.

On the other hand, the most important thing that one should take care is the plagiarized content. Never allow copied content to ruin your websites growth.

When you are generating content for your website, you should be very mindful. There are chances where you get to come up with the same point that is already existing on the website. To avoid such mistakes and to check whether the content that you have generated is free of plagiarism, you can make use of the plagiarism tools that denotes the places where the content have been replicated. This prevents you from careless mistakes that occur on your website.

Wrap up:

It is high time for every website owner to take a beneficiary step towards their website. Try to figure out the above-mentioned factors, if they are bothering your website growth. In case, if your website is clean and neatly optimized and still not able to rank better on Google searches. Try implementing the below mentioned SEO strategies.

Never miss one from the strategies mentioned. We can assure you definite improvement in your search rankings if you are applying these. Never miss to write to us on your success stories.

Blind myths and eye opening techniques of link building

k2B Admin — Wed, 09 May 2018 10:49:51 +0000

There is a blind myth behind link building. People think that building links could instantly cause them good rankings. It does but that doesn’t mean driving links alone could make more sense. The process involves a lot of twists and turns. We would like to explain to you a certain impedes that affects the betterment of link building.

Also, in this post, you would find better ways to improve your link building techniques that could help you rank better in your market. Let us crack this down and look what actual link building could do.

What is link building?

Link building, in a nutshell, It is obtaining hyperlinks from other websites to yours. You need to input a lot of effort in order to obtain quality links from authoritative websites. And that is why most SEOs spend a lot of time in finding the best links for their website.

So how does the search giant honor link building?

Google values websites with external links, especially the ones that are authoritative. The Google bots crawl on links including individual pages as well as the entire website. Thus, pages that carry authority links are valued by Google bots. The importance of having quality links is at the peak. Unfortunately, it is treated with less value believing the blind myths that add no value to the process of link building.

Early myths of link building processes:

We have gone through a certain analysis process to find out why initial strategies of link building are not effective. Then we were able to identify that most of them were myths. If you are following one of them, you definitely have to consider reworking the process of link building. Let us have a look at some of the common myths that we were been following for decades.

#Myth No 1: Link building is dead

The myth came into existence when the penguin update hit the web. The penguin update analyzes every single link that is on your website and penalizes sites that weed out link spam. This doesn’t mean that the update has completely ruined link building process.

Penalization of the website is done only when the website is enriched with black hat strategies. The black hat strategies are utilized by webmasters who try to manipulate ranking through spam links. But that is not going to help anyway. This seems to be the biggest myth that one could believe on link building.

#Myth No 2: Link building alone can improve rank

The second most important myth is the belief that ranking is completely reliable on link building techniques. This is partially true. Yet, Google examines the authority of the links and the trustability of the websites that pass link. But this perhaps does not improve your ranking.

People failed to understand that link building alone is not the major part of Search Engine Optimization. There is a lot more through which one could improve ranking. But relying on link building alone is not going to help anyway.

#Myth No 3: Anchor texts should include keywords

It was a familiar myth about including keywords on the Anchor text of your links. This is done in order to increase relevance with keyword terms that users normally search on search tabs.

But, Hummingbird and Penguin update was too keen on finding out the stuffing on anchor texts. Moving forward to penalize the websites that were caught stuffing keywords. Rather, one could make use of relevant content on the anchor text that looks accurate and contextually appropriate.

#Myth No 4: Quantity is better than quality:

The worst myth that has ever taught. Especially when it comes to entry-level practitioners, it is educated that links from an authoritative website could rank better.

But that is not going to work the way you think. There is a law of diminishing returns essential to sources of the same quality. By then, when you build equivalent links from the same website it becomes valueless. Thus, one quality link from an authority website would matter much when compared to dozens of low-quality links from sources.

#Myth No 5: Exchange links by dropping them a mail:

Link sharing is one big mistake that people do on the web. No matter you know a website owner personally or not. Link sharing is not recommended. People spare most of their time trying to share links which eventually turns to be useless.

Rather the simplest way that you could really invest in the guest post. If you wish that you wanted to generate quality links without even begging website owners, you could prefer generating a guest post. Really the simplest way to grab the attention of your users as well as obtain quality links from authoritative websites. Moreover, Google loves content and more content. So, you automatically generate a quality link by yourself.

What would be the best way to overcome these myths and generate quality links?

Before we could start, let us help you with understanding “why is link building is important?”

To make it more understandable we would like to take you to the ancient days where Yahoo and Alta Vista were the top search engines that ranked search results based on the content they had on their websites.

When it comes to Google, the strategy was completely different from the other search engines. While they looked at the content, Google started to look at the links that connected the content of the page.

Thus, this became a realistic strategy where links were considered to be the quality of a web-page. To make it more authentic, the Google’s Penguin update came into existence which eventually scared every single web owners. Because people who hardly bothered about link building and the ones who generated links through black-hat techniques had to take measures in order to protect their websites.

Thus, the need for genuine link building came into existence. Now let us have a look at genuine link building without any impede of myths.

Google’s rules on link building:

Any links that are intended to manipulate page rank in Google search results is expected to violate Google’s webmaster guidelines. This may also include behavior that manipulates links to your site or outgoing links from your site.

The best tips for link building avoiding myths:

Generate links:

You could ask for links or you could generate links with the help of your friends, relatives, and colleagues who own a blog. You can ask them for content-oriented links rather than the backlinks that are normally placed in the sidebar or footer.

Make sure that the link you obtain to your website is from a relevant website or niche. Else, it may have an impact on your website as well as bother your users.

Share testimonials:

Testimonials are a form of win-win strategy. There are businesses that give users a chance to share testimonies on their products. This is the simplest technique to build trust. You can make use of this opportunity to build backlinks.

You can start sharing testimonials on company websites that accept them. This gives you a chance to generate a backlink and also benefits the company with a positive testimony on their product or service.

Build a blogging site:

Rather than depending on the blogging sites you can generate your own blogging site where you may share your content and generate quality links.

You can possibly create a content-based site where you provide valuable information to your audience as well as show Google that your links are content intended. Make sure that you generate a timely post and maintain consistency in what you do.

There are chances of gaining authority. But you need to be very clear to generate relevant, useful and well-structured content.

Discover your competitor’s backlinks:

Something that is tricky but advanced technique. Yes, it is knowing the strength of your competitor. There are tools that can analyze the links that are available on yours, as well as your competitors. You will be able to find links that your competitor might be using and which you were not.

At such case, make use of the Common Backlink Tool (CBLT) to discover the backlinks that your competitor’s use. Enter a sum of 10 competitor’s URL and generate a report. You will be able to find not only their backlinks but also their sources and techniques.

Play a trick with your competitor’s backlink:

It is just that your competitor might connect the link to the same site. The Link Juice Thief (LJT) finds your competitor’s backlinks and where they are linked to.

You will be able to find areas that are highly authoritative and might even link to your niche. A link from such places could add more value to your website. There is something more about it: When you plan to connect to such authority links your competitor automatically tries to link back to you.

By this, the Link Juice Thief helps you to drive in high authority links to your website. The most important thing that we always recommend is to make sure the backlink you prefer is from a relevant niche.

Convert your mentions into backlinks:

In case someone has written something about you or mentioned you on their content and have failed to provide a backlink, you could contact your webmaster and request to convert those mention into a valuable backlink.

It is really simple to proceed with the process. All you need to do is make use of the LinkResearchTool and start with a backlink profiler report. Then proceed to filter the report with the status > MENTION.

Make use of the BackLinkProfiler tool to find the mentions. But when it comes to brand mentions it takes a little more effort to find them. The other resource to find brand mentions is by using the SERP Research Tool (SERP) which provides the advanced search operators.

Some of the examples of search operators are,

“web design” OR “webdesign” – k2bindia.com
“web design” “mobile app design” – k2bindia.com
“web design” “blockchain technology” – k2bindia.com

To find the most mentions you need to go for all results from any time or last year. It is good that you use the search engine and language that you target your audience.

Be conscious about your competitor’s new links:

It is really good that you are mindful of your competitor’s links and their activities. Link Alerts (LA) is a tool that informs you about the new backlinks. You can make use of the tool to monitor your competitor’s backlinks.

This is not just meant to find new backlinks but you can make use of it to find new sources and techniques you should use in the future. The biggest advantage of using the Link Alert tool is that you can make use of it to send email notifications about new or fresh backlinks.

By this, you will also be notified of the negative SEO attacks that affect your website. In case, if you find any unwanted links you can act instantly and protect your site from Google’s penalty.

Generate case studies and undergo researches:

Are you into the field of “Digital Marketing” for a long time? Have you gained a lot of experience in the niche? Then you are the right person to share interesting and valuable content. You can share your personal opinion about the latest trends and the emerging techniques in the field.

You would have come across a lot of research papers, case studies, reviews, and comparisons. They gain a lot of attention from internet users. Be the first to talk about something that is related to your niche.

Wrap Up:

Have you been hitting around the bush for a long time? Now it is the time to get rid of the myths on link building. Focus on things that really help you to carry your business forward to the next level and avoid those that spare most your valuable time. The above information is an eye-opener to those who have to struggle to improve their ranks on the Google search engine.

If you are one among them, what do you wait for? This is the right time to fix it up to rank on the first page of Google with some quality links. Hook up with all the above strategies and get your business going.

How to optimize your website for Google voice search?

k2B Admin — Thu, 03 May 2018 12:06:26 +0000

Ok Google! what is the temperature today?

The frequently used technique by mobile users to search information these days.

Google is planning to make websites better for search results. You know why?

Voice search has become the most common techniques that people have adopted to make their searches. Since voice search has evolved and people have identified it to be the simplest technique. They have started to practice it in their day to day life.

Being a website owner, how good are you in adopting such techniques to your websites?

Haven’t tried one? Then this is the right time for you to fix up your website and optimize it for Google’s voice search.

In this post, let us have a look at the importance of voice search, how this technology evolved? What steps to be implemented in your business?

What is Google voice search?

Earlier the voice search was named as “Voice Action” and was meant to process according to the voice commands on an Android phone. Later in August 2014, it was merged with Google and was added a new feature to be identified as “Google Voice Search”. The Google voice search is designed to respond to multiple languages.

The efficiency of Google voice search:

Google voice search had taken the search results to the next level. Effective results are obtained through voice searches. Websites that are fast enough to load and that are optimized to voice searches can only take part in these results. It is obvious that ranking on Google searches is a difficult task. In order to make them rank for voice searches, you need to take a step further in the optimization process.

Let us discuss some of the essential points that help you to get your website optimized for voice searches.

Before we could proceed with learning optimizing techniques for voice search, let us see how it works.

How does voice search work?

Voice search is inspired by neural networks of the human brain. The implementation of the neural network began in Jelly Bean. The process goes as follows,

The Android voice recognition software recognizes what you speak and chops them to send it to eight different computers that are centered at Google’s vast army of servers. It is then processed by the neural network that is built specifically for voice search. Then Google analyzes a ton of patterns and uses them to predict new patterns just like the neurons in the brain.

Google initiates the process by understanding the consonants and the vowels which are the foundational layer. Later it uses them for brilliant guesses about the words.

This is how Google’s voice search works. When you understand the schema of its functioning, you will be able to efficiently optimize your website for the voice search.

What are the benefits of optimizing for a voice search?

You obtain several advantages by optimizing your website for voice search. We have listed a few benefits for your reference.

# Improve authority:

The foremost thing that you obtain through optimizing a website for a voice search is the authority. When you gain authority then you become the superior power where people find solutions for their queries.

# Direct customers your way:

Try optimizing voice search for the physical location you have. This helps Google to direct users to your location when they type in a relevant query.

# Increase traffic:

If your website is optimized just the way your users expect it to be and you are providing them relevant answers to their questions. Your users will automatically return to you very often. By this, you increase traffic to your website.

# Help customers in making decisions:

Making decisions is the crucial phase that customers face. When users come across such circumstances, your optimized web content could help them out. In case they wanted to know about a company, through voice search they could obtain the most recent review that might help them to come up with decisions.

How to optimize your website for voice search?

At last, we are here to help you with optimizing your website for Google’s voice search. Let us elaborate a few steps through which you will be able to understand better.

#1 Implement structured data:

Content is the key place to start with. At the same time, search engines also look for factors beyond the content and rank them in search results.

Most experts benefit from these factors and try to optimize content for search engines. The schema markup which is also known as the structured data is one among the factors. These factors may not have a direct impact on the search rankings, yet they are meant to provide a huge competition to your competitors.

It is not visible to users, but it helps search engines to organize and differentiate content. It can also be characterized as “microdata”.

You might come up with a question stating, “how can microdata relate to voice search?”. Here is the answer. When users search for local businesses, the foremost thing they try to find is the contact information, address, directions and the likes.

By using the microdata you can make sure that search engines classify this information. On the other hand, we also recommend you to submit the complete sitemap to Google.

#2 Deliver blog posts that answer your customer queries:

Speech completely differs from typing. People speak different keywords on the voice search when compared to the ones that they type. For example, people type “best restaurant near me” but when it comes to voice search they use,“which is the best restaurant near me?”

So the keywords for voice search completely differs from the normal ones. You need to be very careful in understanding them and optimizing your website accordingly.

Listen carefully to the words that your users speak and note down the words they use in order to search their answers. Once you are aware of what they need, you can create relevant content.

These common queries are limited as FAQs by most leading organizations. But what we suggest is, creating a dedicated blog page would make more sense.

This not just benefits voice search. It can also be relevant to most searches that people afford.

#3 Transform mobile-friendly:

Voice search is common to mobile devices. Whenever the user happens to get informed about something he/she uses the mobile devices to derive information.

Hence, it is essential to optimize content and your website with a responsive design.

You can learn how to transform your website into responsive one in 5-simple steps. To check how responsive is your website, you can make use of the Google mobile-friendly test tool.

Google can clearly state whether your website is mobile-friendly or not. If not you will be intimated with the steps to transform your website.

You can also make use of the pagespeed insights to gather the details of the loading speed. If you wish to know more about the page insights, you can find the content breakdown and the waterfall graph that denotes the elements that affect the page loading speed.

Once you have fixed your website accordingly you need to take care of the content. The pattern differs from desktop to mobile views. Thus, the content needs optimization for aiding scanability.

Make sure you frame content with enough space, make it readable with short spaces, use simple words and engaging headlines. So, this is how you transform your website into a mobile-friendly website.

#4 Demand my business listing on Google:

Help your customers to find you through simple ways.

It is really simple to knock it down. You can make use of the footer to share your business information. This is where users normally check for business/company details.

There are two different ways through which your users search,

1) “Restaurants in Mumbai” – In this case, if you have optimized your website for local search there are chances that you may appear on the top results.
2) “Restaurants near me” – This is where Google relies on My Business listings. You need to claim for Google My Business listings.

Make sure that your address, phone number, and the name of your business are clear on the listing. Also, ensure that you give your phone number with the area code.

You will be provided with an introduction field where you can make a business pitch. Get the space hooked up with 400 words to describe your products and service.

The most important thing that you need to take care is the category. Google differentiates businesses accordingly. You need to link your business to its relevant category that you may get listed on the relevant one and appear when your users check for those categories.

Alongside, you need to insert a few relevant and high-quality images in order to convince your users to visit your store. Make sure that you maintain consistency when you are filling the NAP information.

Conclusion:

With all these mentioned strategies you will be able to make a huge difference in the search results where you were behind all these days. In case, if you have not bothered about the voice search, it is high time that you need to act instantly to get ranked for most searches and keywords.

These strategies would definitely find you in a better place in the upcoming days. Do not miss to write us regarding your success stories.

How to improve domain authority with effective steps?

k2B Admin — Thu, 01 Feb 2018 10:11:09 +0000

When one of our LinkedIn connections approached us regarding the improvements that he wish to make for his blogging career, we intended to offer him a chance to guest post on our blogging site. When we approached him, the very first thing that he asked us for is the Domain authority. Though he is someone new to the blogging culture, he was still mindful to share his posts only on a higher DA.

This is something that every marketer wish to do. Nobody wishes to get their content shared or receiving a backlink from a poor domain authority.

And that’s the reason we planned to write this post. No matter what kind of business you are running, every marketer wish to rank on the #1 position of the SERP. But most fail in achieving this task through their common Search Engine Optimization Strategies.

If you are one among struggling to improve your domain authority, then let us help you with some effective steps that allow you to increase your domain authority.

Let’s Get Started!!!

Before we get into topic let us explain to you what domain authority is and what is the need to improve domain authority.

What is domain authority?

Domain Authority is something that describes search engine ranking score developed by Moz. This score predicts how good a website ranks on a search engine results page.

It is calculated by determining the linking root domains, number of links, Moz Rank, Moz Trust, etc.,

If your website is going to satisfy all such criteria with a good score then am sure your website will obtain the position that you expect.

In order to find domain authority of your website, you need to do the following,

Visit Moz.com, select the Moz pro and click on the Open Site Explorer to check your current domain authority.

Once you enter the explorer, you will find the search tab at the center. Enter your domain name on the search tab and click the search tab. The site explorer displays your domain authority. The domain authority score ranks from 0 – 100. Most DAs flutter at an average of 40-60 marks. This is applicable only for sites that invest more time in building authority, backlinks, and traffic. But you cannot expect the same for brand new sites.

Do not be dismayed if your DA is low. You can build it really well.

Let us have a look at what makes up domain authority.

Domain authority can never be determined using a specific algorithm. But Moz has a secret algorithm for it as Google does. However, there are a few factors that determine domain authority.

Moz Rank
Moz Trust
Link Profile

It is believed that there are various factors that constitute domain authority, so it wouldn’t be a simple task to improve DA with simple metrics.

Domain Authority is one of the strategies of SEO and thinking about it should be a part of SEO strategy. This is where most people make mistake. They consider that the DA alone is an overall strategy. But DA is composed along with several other strategies.

With this in mind let us have a look at some of the strategies to improve your domain authority.

Link audit:

A link audit is something that helps you to find the number links that pour into your website. If you are looking out to improve your DA, your website should have healthy links.

It is because Google likes links from a healthy profile and that is why it is recommended to have such high authority profiles. At the same time, one should be aware of other link strategies that allow Google to penalize your website.

Here is an official list of Google that explains on prohibited link schemes;

In case, if your website is holding links that match the above-mentioned criteria make sure that you remove them immediately. There are many better ways to generate great backlinks. Before you engage yourself in generating backlinks, you need to assess your current link situation. For this, you could make use of certain tools that help you to find the current scenario of your present links.

Once you have completed your analysis make sure that you remove all the unwanted links from your website. Now let us walk you through some genuine steps that can help you to improve your domain authority gradually.

Obtain high-quality links:

There are several in generating quality links we would like to share a few of them that might help you in generating better link schema.

No matter what kind of link you create it is important that you generate quality content that attracts your customers. That might sound common, but it is an essential part of a great link-building strategy. When you create awesome content, automatically sites of other niche wish to share their links on your website. Once you have started to generate such content, then there are several ways to obtain those links.

We would like to introduce a few methods that we like doing,

Q&A sites:

Q&A sites are the best way to share links. In case if someone is looking out for an answer to their question, one can share their answer with a relevant link, if they’re in the same niche. Make sure that the answer you share is relevant to the question that they have asked. Do not share your answers only with a motive to share your links, If you are going to do so, you create a bad impression among your followers.

Consider the following example on quora,

A person has raised his query on developing a mobile app, you could find that 6 people have answered to the question.

In the below image you could find a person has replied to the question with a relevant answer along with his link hidden in it.

A link is not necessarily to be hidden in the answer, rather one could make it possibly appear on the screen if the answer and the link are interdependent. By this method, you can build links to your website.

Generating links in the right way can help your website DA mount.

Generate content that your readers love:

The biggest drawback of obtaining backlinks through the method that we have shared is the content. If you are not capable of generating quality, unique content that your readers love then you can never generate links. As we always claim content are the best attention grabbers. Only when your content is easily approachable, user-friendly, you will be able to obtain good links.

You have the problem creating content that hardly attracts your viewers, then here are a few steps you need to follow.

We always stick to a pattern, that keeps us ahead of other writers. We believe that most writers follow the same strategy. If you wish to generate content that really attracts your customers then you could also follow the same method. Always keep in mind, whenever you develop a content, make sure that the content is unique as well as informative. When you fail to create one such you can never bother your readers.

When you are generating content that is really informative, then it definitely reaches a word count of 2000 or above. It does not necessarily have to reach such word count. Still lengthy content obtains such behaviorism.

The secondary is the presentation. Have a look at one of our post. You could find a lot of space in the content. We have never exceeded 2 – 3 lines in a paragraph. This improves readability.

People always love to read content at an elementary grade level. This populates the content as it is easy to read. There are various other content marketers like copy blogger, Neil Patel who follow the same strategy. This is because they knew their customer’s expectations and they provide them the same.

The other strategy to develop an attractive content is by including appealing images, videos, and infographics. When you frame content that is attractive make sure you add more essence to it with your appealing media files.

By this, you gain a more interest and even trust from your readers.

Breaking down SEO:

There is no specific strategy or technique that can be used to improvise DA. The only suggestion to improve DA is through performing well at both On-page and Off-page techniques.

We would suggest a few techniques that you really need to concentrate.

Meta tags:

Title tags and Meta descriptions are the key factors of an On-page SEO. This could help search engines to track your content easily and even your DA grows up.

The other part is the mobile-first index. As traffic is highly noticed in mobile it is good that you concentrate on mobile-first indexing. In order to achieve this you need to have a responsive design and without any maddening interstitials.

At the same time perform mobile keyword research. Also concentrate on the other aspects such as the site speed, user experience, and site navigations.

By looking into all of these strategies, you could definitely achieve what you wish to have through your website.

Now, all that you need to do is make sure that you organize all of these steps. When you attempt to follow these steps regularly and automate them, then we promise you, you will never miss the chance of improving your DA.

Final word:

You have it all in your hand. Am sure that this takes just a few weeks to obtain great results. And damn sure that this works much better than you expect. And am dare to tell you, if you are going to miss or skip any of the above-mentioned strategies then your going to definitely miss the chance of improving your DA.

On following these steps one by one you will see a definite increase in your domain authority. We would also recommend you to focus on more DA with a long-term SEO strategy.

Planning for a better DA with these steps?

Never fail to let us know your success stories.

Why are these 5 SEO Techniques really important in 2018?

k2B Admin — Mon, 29 Jan 2018 07:59:04 +0000

As I was surfing the web for SEO’s techniques I had to come across one of Brian’s earlier posts.

I was reminded of the old SEO techniques which are still evergreen!!!

By using these techniques one could still obtain the best results on SERP.

Let me walk you through those interesting techniques that can help you implement the best SEO techniques for best results.

All you need to do is sit back and read those interesting white hat techniques and know how to implement them.

Let’s Get Started!!!

#1 Reddit: Keyword Research Goldmine:

Did you know, Reddit itself is a keyword research tool? You might have used the first page of the search engine already, which was previously Reddit. But you might not have imagined that it works as a keyword research tool. It definitely does. Wish to know how it works? Then let me walk you through.

The first step is head to Reddit. If you are well-known about your subreddit where your audience is then you can reach out directly to it.

If you are not aware of it then no worries. Use the search tab to find your subreddit. Now you could search for terms that appear very often. If you find a specific term that people are talking about again and again then there are chances that people are looking out for the term on Google. This is how you could grab your audience’s attention.

#2 Generate Killer Titles Using Adword Ads:

It is obvious that killer titles always grab the attention of the audience, proceeding further with numerous clicks. It is the simplest technique that you could follow.

Use these steps to generate killer titles,

For example, if you are about to publish a blog or an article that is optimized around a keyword “SEO Companies”. Have a look at this Adwords for the keyword:

Try to note down the interesting copy of the ads that can be helpful for your title. In the above image you could find phrases like:

Budget Friendly
Free Report
Proven SEO Strategy
Certified Agency

By using these phrases you can generate numerous clicks. It is proven that these Adwords generate clicks. So when you use these phrases in your meta tags, then you are likely to get more clicks.

#3 Wikipedia’s Broken Links Delivers Your Opportunities:

Broken links have the following,

White Hat
Power
Scalability

But where do you find these broken links in the huge pool of web? Let me crack that secret for you. Wikipedia’s editing system can help you all the way.

Do you think how?

Wikipedia’s editor slips on a dead link. They do not delete the links right away when it is broken. Rather they place a footnote stated “Dead Link” by its side. Hence, making it simple to find the deadlinks in the vast area.

Alternate Method:
Make use of the following simple search string:

site:Wikipedia.org [keyword] + “dead link”

By entering this phrase on the search tab along with your relevant keyword, the search engine throws a list of Wikipedia results. Visit the result that is relevant to your site.

Now hit the Ctrl+f keys for the search tab and enter “Dead Links” and search the term. Now the browser will help you to find the search terms. So this has lessened your burden of finding the deadlinks.

You might think, what is the big deal with the dead links?

On finding the dead links you could re-create the source of those links and replace the deadlinks with your links on Wikipedia. This could help you with one single link. If you wish to create multiple backlinks then you could choose a better method.

#4 Share Link Juice to Pages on 2 or 3:

This is a step where one could use the chance of bringing a lacking page to the front page. So how to boost those pages? You can make use of the powerful technique and put some links in its way.

Find the #3 Step Process to proceed with this technique:

Step #1: Make use of Google’s search console to find the keywords for which you are ranking on the 2nd and 3rd page.

On the Google, search console makes use of the Google Analytics tab. Check the keyword’s position, by this, you can see the average keyword ranking for every keyword.

Step #2: Check the Authoritative Pages on your site:

You can find the authoritative pages through which you can pass the juice using Ahrefs. Enter the URL in the tool and click the ‘SEARCH’ button. Click on the “Top Pages” in the right-hand sidebar. By this, you could find the most authoritative pages of your site.

Step #3: Visit those pages and add backlinks:

Add internal links from those authoritative pages to the pages on the 2nd and 3rd listings.

#5 Engage Long Tail Keywords in Title Tags:

Most of them make this common mistake. They think adding a single keyword to the title tag is more than enough. Consider the following example on a target keyword “white hat SEO”.

Hence the keyword is added to the title tag. But the author does not stop there, he also extended with the “SEO case study” keyword. As it has relevant search score.

Thus, the blog has ranked the #2 position for the search term “SEO Case Study”. It seems that the keyword is less competitive than the “white hat SEO”.

And that is why the blog has scored a lot of traffic. The post also own accumulative links which made it rank on the first page.

If the author had optimized the title for just one keyword then the title would not have reached the expected results. Since there were multiple keywords on the title tag it was able to rank for either of the keywords.

So, whenever you optimize using your title tag, try to insert multiple keywords that it possess an either or option. But make sure that you are not stuffing too much into your title nor overdoing the strategy.

Conclusion:

These are the five major strategies that you need to have a look at or be mindful of. These tactics can help you anytime. In case, if you are failing on the other strategies that you normally follow. Make use of these strategies that you might result better in ranking on SERPs.

Wish I could hear your success stories shortly.

Never fail to let me know about it. In case, if I have missed any of the valuable ones do let me know through your comments.

How To Master Generating Perfect Title Tags?

k2B Admin — Tue, 09 Jan 2018 10:51:20 +0000

Most content writers suffer this. Do you think what it would be? Then you must have a close look at the title of my post. Now get back to know what does these title tags have to do with content.

I have come across people who are really good at generating the most rewarding content. They promote it exactly the way it has to be done. Yet they do not succeed at finding the end results of their blog.

Have you ever imagined, “Why this issue persists?” Or “The cause that still puts your content behind”. No? Then check what is wrong with your title tags which are the main players in the content marketing.

In this post, I would like to come up with some important aspects of title tags that you can make use of in your future posts. Shall we dive in?

Let’s get started!!!

Before moving on to the aspects let us first have a look at “What are title tags?”

Understanding Title Tags:

Title tags are ambassadors of your web page. They convey about your page concisely to your readers and the search engines. A simple title tag looks as follows.

title 1

The title tags appear on the web browser tab just as the meta tags. On the other hand, when you share your content on social media the title that is entered on a title tag will also appear. To clearly identify what a title tag is, it is the big blue link that appears in the search results.

This clearly identifies the importance of a title tag. Hope this outline on a title tag has given you a better idea. If you are a beginner and you need to know how to add a title tag, then sit back and scroll down to know more about title tag and its attributes.

Adding a Title Tag:

It is really simple to add a title tag. You can add in the head section of your site’s HTML code. If you are unaware of using an HTML code then you could make use of the settings area which is available in most content management systems.

Enter the title that you find your readers would be interested. If you are using Yoast plugin add the title to the “SEO Title” Area and you could see a preview of how it looks on the search results.

Now let me help you to dive in deeper.

Mastering Title Tags:

There are certain reasons that you are still not able to excel in grabbing your reader’s attention. Let me put forth certain points that can help you excel with your future posts.

Use the following tips in your “TITLE TAGS”:

Add Dates:

Making use of dates and years in your blogs or pages could make it more attention-grabbing.

Here is an example of how I have used it in my posts:

You can even add month along with the year. Make sure that adding the month to the title is required else avoiding using such titles. This could help you with generating seasonal content which helps your readers to track you every now and then.

Update your content very often that the “Published date” Changes on pages. This methodology helps your posts to rank on SERPs of people who search by custom date. Using Yoast plugin could help to update title tags automatically every now and then.

Questionnaire Titles:

Have you ever framed questions on your titles? If you haven’t you should at least try once. I promise you will then find a great response to your posts. Questions are often helpful in triggering curiosity. Most news channels implement this strategy many times.

Consider the following example where I have also implemented the same strategy:

On the other hand, a part of your title could answer the question which looks like a teaser. This might end up increasing the chances of landing in one of the google’s featured snippets. You tend to boost traffic to your posts or web page by implementing this method.

Implementing Call To Action (CTA):

Call to action automatically triggers people to hit on them. They are also termed as “Call People To Act”. It is obvious most of us often use them in blogs, ads and web pages. Why not implement them on titles too.

Action words are something that always allows people to perform something. Some of the examples of using a call to action in a title tag are download, watch, learn, find, listen and view.

Find the following example that helps you understand how to make use of a verbal statement in your title tag:

Adding such words to your statement and along with terms like free, easy and new could add more value and helps in improving click-through rate. Added you could add some keywords that are relevant to your content.

Adding Numbers:

Adding numbers to a title is one of the valuable forms of generating a title. I have experienced a lot of engagement with posts in which I have used numeric values.

There are certain techniques for adding numbers. In an analysis, it is found that including odd numbers in titles could obtain more interaction when compared to the even ones. As it said that people often remember the odd ones easily when compared to the even ones.

I would recommend you to do the same. If adding numeric values could play better, then adding odd numbers could do even better. Find the example where I have used the odd numbers like 5, 7, 9 and so on.

Optimizing For Referral Keywords:

Optimizing content for certain keywords may be a common practice. But when you analyze you might find a different set of keywords ranking on SERPs.

In a recent analysis by Ahref have found that most pages that appear on the first page of google don’t even contain the exact match keywords in title tags. The same was proven by Backlinko. It was found that not even 2% of results that ranked on SERPs contained the exact matches of the keyword.

Then “How do they rank on SERPs?”

It is simple. People do not search the same way as machine or bots do. Different people have a different way of typing their search terms. They do not end up clicking your page as you expect them to do.

This is where the need for optimizing pages for equivalent keywords arose. Consider the following example: If you are doing some research and find that “Best Schools” Is your top keyword. Therefore, you proceed to optimize your page for that specific keyword.

But to your surprise, your audience might be searching for “Top Schools” In which your page may not appear on your audiences SERP.

In order to make sure that you appear on most searches, you need to find the right variants, synonyms and get them integrated into your title tags. By doing this you are getting your content optimized for most searches. To perform better you could make use of keyword research tools to find the exact variants and the also find the exact volume of search terms. By doing this you hit most SERPs.

Conclusion:
Have you been generating wow content for a long time and still not finding yourself on SERPs of your audience. Then you need to have a look at the above-mentioned tips. No matter how good you generate content. It always depends on the attention grabbers.

Yes! Your title tags are the best attention grabbers that you need to concentrate on.

If you have never used any of these strategies while generating your content. Then try them now. I promise you find a better engagement on implementing them. Never fail to let me know your success stories.

Ranking on SERP or ROI: Which is important?

k2B Admin — Tue, 28 Nov 2017 12:40:39 +0000

In the high competing world of marketers, finding a strategic place is one big motive for marketers. It is obviously a standard that is maintained on search engine optimization and which is indeed a long time goal for marketers. Many even think ranking on google search results is their real success note.

Ranking for certain keywords in the industry could make your business reach heights. At the same time, it affects your ROI. It is well-known fact that ranking on Google search result is not an easy joke and that it requires a lot of work.

It is, in fact, true, if you are looking out to rank for a highly competitive keyword you need to put in a lot of work. This is where you need to input a lot of content.

More the competition, more the content is required.

Why is it not possible to achieve ranking factors:

Before we could proceed, let me explain to you what is required.

A recent video that was released in 2016 revealed that both content and links are the two most important factors that cause your website to rank in Google results.

We know very well that both quality content and authoritative links sum up to make your website rank high.
Hubspot’s blogging benchmark data has also stated that more blogs could generate more traffic. This actually gives you more indexed pages and which eventually drives more traffic. But, that is not a feasible way of generating traffic.

The same way Backlinko has come up with impressive data in which ranking factors have their major part. In case of links, it is required to have numerous links from referring domains linking to your post. This expresses that you have unique websites to give you links. Added gaining high-quality links from high domain authorities gains you more traffic.

To pile up the information,

You need to have thousands of backlinks.
High-quality links from high domain authority.
Valuable content adds them all.

But this is not the only thing that gains you a good ranking.

Top-ranking content requires time and money:

We all know that time is money. Though when it comes to labor it still depends on time and money. If you do not have enough money to rank for “content marketing” for around 5 years then you will never be able to sustain when there is a huge responsibility.

The keyword has a difficulty of 96 which is not that easy to compete. Even if you have a domain authority of 70 it is already half past and you are narrowed down to the above strategy. Or atleast try achieving thousands of links to your website, else the attempt is utterly a failure.

There are people who suffer even with high authority domains. Yet, they struggle to rank for certain search terms.

So none of these strategies are going to work in a better way. Now consider this question, “Will it affect my ROI?”

Now think are these efforts going to pay you more than it actually costs? It never does. You will have to spend a lot of money on this includes which also adds up to the labor and outreach cost.

To make my statement concise enough to your understanding;

Google’s SERP is completely engaged with news, social and PPC. And it is obvious Google changes constantly.

Google alters constantly:

We are aware that Google alters its algorithm every now and then. It is approximately around 500-600 times. Sources claim that Google changes its algorithm 2 – 3times per day. In the past year, we had to face major changes that included the rank brain and the knowledge graph.

The drastic changes are framed as an Infographic image that is derived from search engine watch.

The image shows how frequently Google has come up with its updates. There is no chance of history to inform us anything, as Google keeps on updating its algorithm according to the transforming market. So your efforts on link building do end up in vain. With the ever-changing updates and improving marketing strategies, it is completely of no use in investing a lot of money on such strategies.

With this in mind, you need to focus on either part which is focusing on leads.

Many marketers have a wrong assumption that driving traffic could help their way out in generating potential leads. This is completely a wrong assumption on lead generation. First of all, you need to know how to generate leads to your business and what are the possible ways? As there are possibilities that traffic could bounce within a night.

So it is always easy to concentrate on the existing clients rather than trying to rank for a new keyword. To track your existing audience Facebook has different custom options. This helps you to target your ideal customers. You could make use of Facebook ads manager to get on track.

From the Facebook ads manager select the lead generation option. With this option create attractive ads that grab users attention. You could offer e-books, Whitepaper and carry your leads to the sales funnel.

Concentrate on the click-through rate:

You need to concentrate on the click-through rates. Google is making use of artificial intelligence to know the behavior of searches.

For example, consider if someone is searching for “SEO guide“. If they are clicking the results apart from the first one. Google notices the difference.

If this case is going to repeat very often, Google moves the second result to the first position. It recognizes that the results are gaining popularity. It is good to optimize for click-through rates which bring more leads. It helps the website to rank higher without spending thousands of money.

How to get started?

You could start with the meta description and the tags. It is not going to react to SEO ranking, yet they could have a better impact on the first impression. This drives some traffic to your post that is very close to conversions. When something is dominating you on SERP, try to attract customers and make them click on content. You can make use of headlines from popular sites that puts down its competitors.

To be ahead of a huge crowd, you need to have attractive headlines. This attracts customer. You could also make use of Buzzsumo, one of the popular that helps you generate rich ideas on a title.

The tool helps in a better way to understand the density and the popularity of the content. So that you could make use of it to achieve higher click-through rates. You could also look out for the trending ones in the market.

For example, on a research, it is clear that “How to” Content had a better response on the searches. It intimates us to push more of “How to” Content on the web. And that helps get more shares and click-through rates.
Make use of Buzzsumo to analyze topics that have higher CRTs.

Final word:

The ranking is a remarkable dream for most marketers. It is common that everyone is looking out for a better way to rank in search results. Even try to get thousands of visitors to their site.

Ranking could take your site to height, but when it comes to generating traffic. But as discussed that is not very simple. You need to spare a lot of money and time to achieve it.

Rather on investing in traffic, it is good to focus on leads. Focusing on click-through rates and generate the most appropriate traffic.

So what do you focus on ROI or ranking on SERPs?

Choose the better option for a better outcome.

How to Rank on #1 page for an e-commerce website?

k2B Admin — Thu, 12 Oct 2017 04:45:53 +0000

I believe this is going to be a complete guide that helps you to rank your E-Commerce website on #1 page. If you are trying to experiment something with ROI using Search Engine Optimization, then this is the right post that could help you find solutions on how to make it happen on the go.

Are You Ready?

Let’s Get Started!!!

This is a simple guide that helps you with eCommerce SEO this 2017,

For easy navigation, I have listed the topics that will be covered in this post.

Site Construction
Technical SEO
Content Marketing
E-Commerce SEO case studies

#1 Site construction:

If you are clear enough to target on which keyword, then get yourself prepared for action. When it comes to an E-commerce we need to know how it works. You should know how to present the navigation, category pages, and the product pages to your visitors. It shouldn’t be the way that people often hit the search button to find the product.

The following are the important rules that should be highly concentrated:

There shouldn’t be more than 3 Clicks to enter a page.
The site should be simple and scalable.

Let us consider an example of a bad site architecture:

First of all the site breaks the above essential rules that a good site architecture has. In case if you are adding a product page you will have to get it buried inside your site. This not only causes poor navigation but also affects the search rankings.

Initially, passing link juice or authority to other pages where considered as page rank. And the homepage was considered the authoritative page. But this is no more into Google’s consideration.

To make it more understandable, the website structure can be considered as an irrigation farm. The high yielding plants are watered the most. The same process is carried out when it comes to site structure.

And this where the content plays its vital role. Great content is the yielding plant, they bring you backlinks. You could make use of the content to tunnel into the product and category pages.

Now, consider the example of a good site architecture:

To build a good site architecture, you should first follow the above rules. Make sure that your homepage directs to all of your product and category pages. Your website should have proper navigation and internal links. This brings high authority through your home page and even helps on ranking higher.

#2 Technical SEO For e-commerce:

There is a technical side of SEO which not involves only the keywords. The Technical side of SEO involves site speed, user experience, mobile friendliness and active links.

The fact is providing the best experience for your users. This is Google’s prior expectation.

How to perform an e-commerce SEO to improve technically this 2017?

Let’s get started with some of the required E-commerce tools and E-commerce Audit.

Necessary e-commerce tools:

Before we get started, I would like to bring some of the required tools to your notice,

1. Google Analytics
2. Google Search Console
3. Ahrefs
4. Beam Us Up
5. Copyscape
6. Title Tag Pixel Width Checker

How to perform SEO Audit?

The foremost thing an e-commerce website audit involves,
It sketches the complete picture of quality and the current scenario of your site.
Helps you create a list of task to be done before you move on to off-page optimization.
It makes sure that there are intense results on least effort.
So you need to know the essential things in an audit. Let’s get started.

Step 1: Crawl your website:
You can make use of any tool like screaming frog to crawl your website. Crawling your website could reveal you things such as

Missing alt text and metadata
Broken links
Thin content

The above mentioned affects SEO and that is why it is required to perform a crawl in the background and concentrate on the other priority works of the website.

Step 2: Allow a single version of website to be browsable
A user can browse your website in either of the ways,

http://www.domainname.com
http://domainname.com
https://www.domainname.com
https://domainname.com

You need to choose any one of these domains that should be really existing. The others should be 301 redirected to the canonical version. It is good to choose HTTPS over the others as it is secured and encrypted enough. It even boosts search engine ranking, on the other hand, it is your opinion on choosing WWW or not.

Step 3: Test your home page SEO:
To perform SEO for your home page, you need to do the following,

Is your page provided with an attractive title?
Is it satisfying the On-Page SEO best practices or not?
Is the custom meta description available and customized to maximize click-throughs?
Are there H1 tags?
Is the H2, H3, H4 tags placed according to the SEOs best practices?
Is the targeted keyword included everywhere?

Step 4: Analyzing crawl report:
Have a look at the crawl report. You could make use of the screaming frog tool to crawl your website. There are possibilities to find out duplicate URLs, Client Errors, Thin Content, Duplicate Meta Description and missing alt text.

Step 5: Analyze your backlink profile:
Analyzing your backlink is a way of analyzing the links that are pointing to your website. You do so to find the number of spammy links that could penalize your site. In order to perform the backlink analysis you could log into the Ahref and search your site on the site explorer.

You need to ensure the following three important things,

Anchor text
Broken links
Sleazy links

#3 E-Commerce content marketing:

Being a technical writer and a blogger, content marketing is my favorite marketing. A recent day analysis states,

1. 45% of marketers prefer blogging as their first strategy.
2. 70% of people get to know about a company through an article.
3. 68% of consumers feel convenient about a brand after receiving their content.

Moreover, content is the best strategy to rank for more keywords and obtain backlinks much better. Your product and category page could rank only for certain keywords. When you think that you have achieved an extent and that you cannot proceed any further, then the only go would be the content strategy.

Content marketing could fill those gaps. You could make use of all possible and long tail keywords that relate to your industry. Content marketing not only improves your traffic but also your sales. Content also helps you to increase links which further improve your domain authority.

Also have a look at the following content marketing topics,
1, How to Engage SEO with Content Marketing Strategies?.

2, Top 5 Content Marketing Strategies To Look Over.

#4 E-Commerce SEO case studies:

More than walking through the entire case study, to help you know which works better, I would like to give an overview of how they work. The following are some of the steps that makes better understanding.

1. know your keyword( includes commercial keywords for products, category pages and long tail keywords for your blog content)
2. Match the exact keyword to the right site.
3. Optimize your website by performing an SEO audit, fix your site structure, reduce thin content.
4. Enhance on-page SEO and update content to best result on target keywords along with linking back to the important product page.
5. If required, build white-hat links to the most important page.
6. Watch the conversions made.

Very often, we make SEO more complicated. Always try to understand the Google’s goals to provide the possible search results. And if that is going to be your goal then you will definitely achieve in the long run.

Conclusion:

Though there are several other ways to generate traffic like paid ads, social media, email.

“Search traffic is the only best way and the fairly simplest way to get results”.

If you are planning to obtain hundreds and thousands of visitors for your E-commerce website, you need to understand E-commerce SEO. The simplest SEO could help you way better than a complicated one. And that is not going to take you long years of effort.

If you find the article to be helpful enough, then let me know through your valuable comments. In case if you are a company or an E-commerce based industry looking out to SEO your website for a better conversion, then CONTACT US immediately for better services and solutions.

How to Rank Better on BING with Link Building?

k2B Admin — Mon, 09 Oct 2017 09:00:04 +0000

Many of us wonder, “Why is it not possible to rank on Bing that better as in Google?”. People invest on SEO to optimize their websites. Isn’t that enough to rank on search engines?

Maybe!

But that doesn’t mean it works the same way for all search engines. A perfect Search Engine Optimization. is not just optimizing for search engines.

Google is the world’s popular search engine and it has upgraded its search and algorithms periodically. And that is why most of the analysts have refused to take in mind that, “People Also Make Use Of Other Search Engines Across The World”.

Now this is the “BIGGEST MISTAKE”

Google is supposed to own 81.64% of share in the global market while the total US market share is 64% which was verified in a recent analysis.

This clearly states that one-third of the US customers are making searches which are apart from Google. So, if your optimization process is completely based on Google then you are missing out the huge share in the market. Optimizing content that appeals search engines apart from Google doesn’t mean you need to start from the scratch.

As Bing is the second leading search engine in the world, and both Bing and Yahoo own around 11.7% of total global desktop search market share and around 34% of the US market share.

So, there is nothing to worry about the optimization process, as optimization works the same on all platforms. All you need to concentrate is the content and link building concepts.

There are slight differences between Google and Bing. Yet, these small changes would cause great differences between both search engines.

Now here I would like to explain you, “How building links on Bing differ from Google?” and “How to generate link building strategy that helps to optimize both search engines?”.

#1 Stress Less On Anchor Text Diversity:

You could differentiate Bing’s attitude from Google towards keywords in anchor text. It was Bing that encouraged to optimize exact match keywords on anchor texts where Google slapped a penalty on such behavior. The aftermath of this was, 10% sites added up on Bing with keyword rich anchor text. A recent analysis has also proved that the top 30 results had optimized anchors in it.

So it would be highly recommended to make use of exact-match keywords on anchor texts with brands, naked links, partial match, generic and long tail. This could avoid Google’s Penguin to offend your anchor texts as they are over-optimized for the sake of Bing.

In case, if you are planning to increase your anchor text with keywords, make sure:

You understand Google’s margin and improve them casually.
Analyze your competitor’s website on both search engines and measure their level to know what works for them and that you need to work with.

#2 Impel Links Through Social Media:

Bing has clearly stated that it considers social media signals the most in ranking. The searchmetrics’ analysis has also found that Bing not only values social media signals but there is a huge correspondence that helps sites rank better through these signals.

In fact, SEOs in recent days take more advantage on social sharing that effectively builds links this 2017. It is recorded that 68% of advanced SEO have made use of social sharing with link building. I could also engage you with few more examples in which you find how analysts have made use of social media to improve their backlink profile:

88% of SEOs included links in their social profile.
81% of suspects have shared their content on social media.
53% have made use of events to engage.

These days tools play a vital role to find your influencers of the same niche. Create your list of influencers that might help you when you create content. If your content is appealing to them you could ask them to share it on your behalf.

Also, have a look on the following content that could help you with social media optimization:

How To Attract Your Social Media Followers With 5 Authentic Steps?

Social Media Optimization For Better Conversion Rate

#3 Be Aware Of Your Link Count:

There might be some strategies that differentiate Bing from Google. Yet, both values backlinks. The smallest differences they make are Quality Vs Quantity.

Google values page rank as one it’s important ranking signals.

As of Google:

Page rank is one of the Google’s opinions of importance based on the incoming links from other sites. In other words, the link from other site gains quality for your site.

In recent days there is a booming correlation between link count and Google ranking. In fact, the sites that rank does not own any inbound links rather they have an authoritative inbound link. To make it simple for your understanding, Google values high-quality links with more page rank rather than hundreds of low-quality links.

The same is considered when it comes to Bing, but here it is the quantity that plays the vital role. The strategy that Bing follows here is, the more the links that direct to your site the more trust you gain from Bing.

If you are in an urge of creating a lot of backlinks to your website, then mind this:”Quality Matters”. As when you go in search of links for your website, you might even end up with irrelevant or spammy links. So, it is advisable that you generate valuable links to your website.

How Many Links Are Essential?

A recent analysis has found that around 73% of suspects have generated around 1-20 new links every month. Well, that is a decent amount of links generated.

The other 21% have proceeded still better to generate from 20-100 links every month. This method of link building is encouraged only on Bing.

To be more definite,

For Google: It is necessary to have high-quality links.
For Bing: The number of links matters.

Make sure that you understand the limits to act wisely. As both Google and Bing are very conscious about spammy and reciprocal links. It is good to generate 20 links every month. Moreover, Bing values authoritative links. There is also an emphasis for Domain age than Google could have.

Conclusion:

BEWARE: Do not damage Google SEO while you build links for Bing.
It is theoretically easy to create links when compared to Google. But never forget that Bing doesn’t mind unless the number of links generated is authoritative enough. So, Instead of optimizing your website for one search platform it is good to create link building through content.

As good link building starts with trustworthy content. And that is how you generate trustworthy links through your content. On generating content that creates value among your readers. This could help further on sharing content with others. If you are ready to generate high-value content the above strategies could help you in a better way. Else, these strategies have nothing to do with your content.

Why do you wait anymore? Start generating your valuable content to implement these strategies and to rank better on both search platforms. Have I missed to tell you any of the essential secrets? Then let me know through your comments.

Also, Have a look into Google’s Algorithm,

Google’s new algorithm
Top 5 Killer Link Building Methods – Infographic