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-Ethan Marcotte, Father of Responsive Web Design

A receptive website is one which reformats itself to provide a productive and a better user experience regardless of what device it is. In simple words, A site with responsive web design is one that adapts to the screen on which it displays.
Standard practices involved a combination of flexible grids and layouts, images and smart use of CSS media queries. Aforementioned is also known as adapting or responding to user’s requirement, just avoiding the need for different design and development on each new gadget. If you wish to have an award-winning website, you can blindly choose responsive web design.
There is no necessity to create a design that needs a change every time you switch among devices. For example, we do not afford to build a house depending on every single personality’s requirement of our family. Likewise, it is not necessary to create a custom design for individual users. Implementing this technique on a web design can come up with a new idea. The web design is not only about custom screen resolutions or resizability of images rather it is a different perspective on design. Here is where the responsive website could help you.
Custom Web Design:
Responsive Web Design:
Thus all of these advantages in comparison with custom web design has made responsive web design more accessible.
A responsive web representation is the frameset of your website. For example, the foundation of a building can define its frame and shape for decades. Likewise, the design of the site could define its worth.

Ethan Marcotte has come up with great ideas in his second edition of responsive web design. He has sculptured it as, “an outcome of the responsive web design is intense.” He has concluded that the following principles could help much more about the Internet model,
He also believes that these 5 techniques could mean a lot in building up an exclusive flexible web representation. Now let us see in brief, “how these techniques work with flexible web design ?”.
Recent experiments involved art installations and wall structures that make websites more flexible and expands when the viewers approach them. People likely prefer systems that are interactive.
It is highly preferable in comparison with disconnected designs for each developing web devices. Rather could be recommended to use them as features for a similar experience. It is possible for an optimal design but embeds standard-based technologies into designs, not only turning them flexible but adaptive that fits all media. The only solution is responsive web design.
The first and foremost step is the flexibility of the website. The technique is through obtaining pixel variation based on the width with percentage-based widths. Initially, margin and padding use px; later they begin with em. Finally, they are concluded to use as font-size that it helps the grid stay flexible.
One of the major concentration on developing a responsive web design is by using flexible models. Re-sizing images are proportional, and most of it were easy. Until the width based images overruled the images loaded in its original format.
Later, the idea behind the fluid images with the help of CSS proved that no matter whatever size you upload an image, the browser can resize the picture according to the requirement. The idea was considered to be an excellent technique for resizing images. Picture determination and download times ought to be the essential contemplations. While resizing an image for cell phones can be extremely basic, if the first picture size is applicable for substantial gadgets, it could fundamentally moderate download times and consume up room superfluously.
The media queries that Ethan Marcotte has mentioned in his article are self-explanatory. For example, if the browser displays an image on the screen and if the width of the screen is comparatively less then it loads as shetland.css
There are chances to create multiple style sheets, at the same time necessary layout modifications defined to fit ranges of the widths. You can find more examples on Ethan’s article. There is a brief information that could explain on the flexibility of images that best tried with CSS 3 and Java Scripts.
A recent practice involved the “responsive architecture.” Still, technicians were experimenting with art installations and wall structures which can bend and expand as when viewers approach them.
Michael fox and Miles Kemp have explained about the adaptive concept as the multiple-loop system that interacts with the conversation. With the combination of embedded robotics and tensile material, technicians are experimenting with art installations and wall structures that are flexible.
Why do you wait still? You can put them all into action. Ethan’s article would speak briefer on all the above. Implement all of these principles to make your website an award winning website and turn it to be responsive than ever.
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As a measure of bringing in more relevant results for the users, Google rolled out mobile intrusive interstitials penalty on January 10th, 2017. This penalty defaults pages that have extraneous content that appear over the relevant information that the user has been looking for.
In straightforward words, Intrusive Interstitials are popup ads that tend to block most of or all the content of a web page resulting in a bad user experience for both the desktop and mobile users. These types of ads frustrate the user as it hides the content of the page that the user intended to look. But, there is an exemption to this rule when the ads are legally required notifications. Here are some of the cases of this annoying popups:
Many users find the popups more annoying as they hide the content what they have been looking for. But, why are they being used in web pages even though the users find them to be irritating? They are effective. WHAT? Yes. A recent study of nearly 15 billion popups showed that there is approximately 3.08% conversion. A couple of years back, the mobile searches started trending, and last year, the traffic went on to 56% beating the number of searches on the desktop. Marcus Andrews, a senior product marketing manager at HubSpot, said, “Marketers are always looking for hacky ways to increase traffic and conversion rates, and every once in a while, Google needs to make a correction to improve the user experience.”
As always, Google is focusing more on giving seamless user experiences and mobile-friendly interfaces. Google Accelerated Mobile Pages (AMP) project and this project are proof of the above statement as it wanted to the users enjoy hassle-free experiences on mobile devices. Google has clearly stated that it is looking only for interstitials that land between the search link and the web page and not on interstitials that pop-ups when users try to close a tab or something similar that annoys the users.
Google stated that it would be penalizing interstitials that are likely to annoy users and now, there are three types of interstitials in the radar that are sure to get penalized.
Last week, Google had officially confirmed the roll out of its intrusive mobile interstitial penalty and the webmasters haven’t claimed any issue till now.
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Smartphones have revolutionized the way we work and access information from the web. Nearly, 72% of the world’s population is using the mobile phone in which more than 80% people use their smartphone to browse information on the web. As an advancement, publishers are now using the mobile web to reach this set of customers. But, the major drawback is that the web page takes a hell lot of time to load on mobile devices because of one reason or the other. Because of this problem, the users are likely to leave the page resulting in higher bounce rates and loss in revenue.
After an intensive research with the publishers and technology companies, Google came with the Accelerated Mobile Pages (AMP) project to overcome the difficulty of page loading time. The primary aim of the accelerated mobile pages is to improve the performance of the mobile web.
Google is concentrating more on the simplified user experience (UX) through unified user interface (UI) and they are the pioneer in implementing new trends that help users. AMP is a collaborative project from Google and Twitter developed to make website load fast. It is fundamentally an HTML page designed keeping in mind that the page should be lightweight and with faster loading time. The AMO project was released, and the competitors are Facebook’s Instant Article, Apple News and much more. Not like other services, Accelerated Mobile Pages (AMP) project is open source and available to the crowd seeking mobile website with faster loading time.
But, how AMP is so fast and why not the standard HTML pages? The answer is simple. Accelerated mobile pages don’t include certain tags that slow down the website, and also the forms are out on AMP. A big NO-NO to JavaScript and CSS has few restrictions. AMP is purely for better readability and speed, and the pages are heavily cached by Google as they can be hosted from there.
AMP is important because it offers possibilities for the web page to load faster as a result of which it improves usability. This directly convinces the readers to stay longer on the web page they read. But. AMP doesn’t improve any engagements on it own as it doesn’t make your content engaging. Loading time and the content clarity attracts the reads. Boring content on an AMP page won’t increases your SERP as the bounce rate might be high. To make AMP work for your page, the main criteria will be to have the best of both worlds i.e. Fast loading time and engaging content.
AMP has the potential to make your readers smile because of the faster loading time which means a lot to Google and other search engines. When the search engines like Google are pleased, your content is sure to have a rise in the SERP.
Looking at the big picture, here are the pros and cons of this wonderful project:
Accelerated mobile pages offer fast load time and better user experience but still have some lags that make developers hesitate.
]]>Responsive web design is a design approach used for creating a website that automatically adjusts or adapts to the devices of various screen sizes. This method is already at its peak and in the current design strategy, it is said to be mandatory as more and more people are searching for information on the internet using their mobile devices. Following are the best practices of responsive web design:
Responsive website design process is mostly carried out with the help of frameworks like Bootstrap, Foundation, Skeleton, and many other. Even though there are many advanced and efficient frameworks available for front-end development, Bootstrap remains the favorite choice of best responsive web design companies and top freelancers as it has been promising since the release. Frameworks are not so mandatory to design a responsive website but they have many benefits and here are some ways that frameworks can help:
Read more – Advantages of responsive websites over the mobile websites
Bootstrap is one of the most modern front-end development framework used by most of the top web developers in the world. Designed by a designer and developer from Twitter, it was initially identified as the Twitter Blueprint and later made into an open source framework. Bootstrap is mobile first front-end framework developed along with technologies like HTML, CSS, and JavaScript. Bootstrap is stripped down into three major files
Bootstrap needs jQuery which is the popularly and widely used JavaScript library used for simplifying and adding cross-browser compatibility to the JavaScript.
The bootstrap framework has the primary advantage of having a large number of accessible resources. Here are the most popular reasons why to choose Bootstrap over other frameworks.
Bootstrap is a sleek, powerful and intuitive framework used for designing responsive websites in fast and easy manner. Unleash the features of Bootstrap to build a creative and full-functional responsive websites.
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Change is the only thing that never changes. Everything has evolved since the discovery, and nothing has remained the same. The Internet is one such thing that has changed a lot and made everything possible right from the information to every discovery.
Since the deployment of World Wide Web (WWW), the web has become a part of the human life, and the demand for information started increasing every day. HTTP was first launched in the year 1991, and everything started from there. Here are the things that happened since the onset of hypertext transfer protocol (HTTP).
(Know more about the future of web designing)
Web design industry is booming since the evolution of the internet and comparing the very first website with the website of the current generation says everything about the massive transformation. Web design companies and freelance web designers are ruling the industry with their creativity and professionalism. The following are some the eye-catching stats about the web design industry
(List of free tools for web designers)
Smartphone sales are increasing every day, and the number of mobile device (phones, tablets, iPad, laptops, etc.) users is growing rapidly. People are now moving to the more-mobile environment where they started accessing information from the internet through their mobile devices of various sizes. A recent research stated that there are more than 78% of mobile users in this world in which nearly 92% use the internet on their mobile devices. This clearly states the need for responsive web design.
Responsive web design is nothing but a website design that adapts its layout according to the device screen size i.e. no matter what the screen size is, the website looks neat and clean without any breaks in the content and design. This design structure allows the user quickly to view any content of the website without any hassle.
(Choose the best – web designers or web builders)
Search Engine Optimization (SEO) has now become an important aspect of website design. But, Why? Even an award winning website will not be on top in the search engine results page since it has poor SEO elements. This is the main reason why a website should be SEO friendly. These websites rank well on search engines making business find potential customers through organic results. Choosing an SEO-friendly web design company is not an easy task as many novices and amateurs are running a website development company. Here are some of the tips to choose a website design company that offers SEO-friendly design services.
(How to choose the right partners for web design services)
As said earlier, finding a web design company is not an easy task as it has many things that have to be noted. But, now you are on the right page in the search of web development service providers. K2B Solutions is the leading Website Design Company in India having more than a decade of experience in servicing the website design and development industry. With a team of more than 70 employees, it offers services like eCommerce website design, mobile website design, CMS website development, logo design and much more.

Choosing K2B Solutions as your technological partner is a wise choice and here are some of the reason to justify it.
Following are some of the major technologies that K2B Solutions services.
K2B Solutions has secured a valuable place in the customer’s heart with its following qualities that states its uniqueness which is different from, other competitors.
K2B Solutions has a comprehensive database of clients across the world and following are some of the valuable customers.
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The world is now moving towards mobile and eventually there are many users who actually access internet from their Smartphone and mobile devices rather doing it on desktops/PCs. A recent survey stated that around 80% internet users own a Smartphone and also 7 out of every 8 minutes of media consumption activity is done using a Smartphone. Smartphone has overcome the media usage when compared with that of tablets.
This is why now Google is on the track of updating its algorithm. This mobile-friendly algorithm is sure to create a huge impact than that of the impact created by Panda and Penguin, Google’s previous algorithms.
You might have few questions like how this algorithm will create an impact on my business? and how to check whether my website is mobile friendly? Here are few things which help you get clear.
It is pretty easy to find whether your site is mobile friendly or not. Just by running Google’s Mobile-Friendly Test.
Another way is by using your Smartphone. Search your website on your Android, iOS or Windows device and if you find the Mobile-Friendly Label on the search engine result page (SERP), you are safe and your website is mobile friendly.
Google has used the word “Significant” which does mean a lot. This is what Google said, “This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.” Neil Patel, co-founder of Crazy Egg did a small dig in the Google’s Webmaster blog archives and found that Google used the word “significant” for algorithms like Panda 1.0 in 2012, Crawling in 2012, Linking in 2009 and Markup in 2010. And as per his predictions, non-optimized mobile pages will drop from the mobile search rankings and eventually in the desktop ranking too.
Here are few significant features that this algorithm offers
Conclusion:
Google is leading the way in taking up the search to a new level i.e. it is spreading its word to make every possible solution come true on mobile. The following is what we need to do to be in the race
Few years ago optimizing the website to a standard screen resolution and running them on few browsers to test their credibility, was enough to be confidently publish the site and expect all the visitors to experience a roughly similar web experience. Some of the users may notice minor issues such as greater display resolution or different fonts, etc. However, mostly the appearance of the website was constant overall, in spite of OS difference or browser difference.
But, in today’s world people are not confined to just few different browsers and even fewer OSs on their desktop or laptop computers, they are now free to access the web for anywhere through any of the mobile devices available with hundreds of different display capabilities – smart phones, tablets, of course PCs and even TVs. Also, people have become accustomed to accessing these different devices simultaneously and syncing them between each other.
So, how do we ensure that the browsing experience is uniform and best for all our website visitors? Here are few steps that you can take in order to ensure that.
Analyzing your traffic and customer interactions
It is of primary importance to immediately understand the visitors to your website. What type of device they are using? What type of content they are accessing? Etc. When, with your analysis you realize that the visitors using mobile devices to access your website averages above 10% of the total, then it is time for you to make the necessary changes to your website to make it mobile optimized. And optimizing the contents of your site to be more customers centric (i.e. contents for which visitors access your website) will grant you better traffic flow.
As we have seen, to improve the user experience of visitors using mobile devices to access your website, it is important we make our websites mobile optimized. And one such way of optimizing our website is using Responsive Web Design(RWD.) RWD ensures that the contents of the existing web pages are uniformly displayed on various screen sizes and across different platforms. This is all done without having to create a separate website for mobile viewing alone. This is a much simpler option which can be used when you do not require advanced features on your web pages. RWD resizes your web pages to perfectly fit within all the different screen without the need of zooming or side scrolling.
Certain websites require more complex functionality such as user interactions, etc in such a case we recommend the development of mobile specific websites. A website with pages that are specifically designed to be used on mobile devices – higher visibility, faster load time, seamless design, easy form interactions are some of the features this option allows. Websites selling products on the web or websites with requires constant interactions with other visitors can make use of this type of mobile optimization optimally.
Apart for optimizing the websites to be compatible for mobile device viewing, it is also necessary to optimize them to be compatible with the browsers available to the users without any issues.
There were days when you had to have all the different browsers open individually, and check for issues or incompatibility between your website updates and the browsers. When found, you had to again individually make the necessary changes to the coding based on the issue, on a complete setup. This was a time consuming process as multiple changes to multiple page layouts meant, work on them forever.
However, with the advent of newer technologies – HTML 5 and CSS 3 – and better means to make the changes, this process has become much easier. Now, coding the contents based on the browser market you want to engage or conquer will allow you to successfully optimize you web contents to be compatible with the different web browsers.
It is a known fact that with regards web technology, it is possible for the websites to work as good as it can even when something is quite not right. Which when compared with other programming environment is above notches, as even the mistake there will completely cripple it.
Hence, make sure you make necessary change whenever any issue is found on the websites, to provide your customers with the best user experience; to keep your business or service going to greater heights.
]]>Feels excited to know more about Responsive Websites and how they work??? Let us have a concise study about it in this spot…
Responsive Web Design
Designing a layout and coding a website that results in finest viewing experience on a wide array of devices from desktops to mobile phones. It will fit all the screens regardless of the screen size and resolution. The layout will become accustomed to all the device screens – smartphones, tablets, desktop, laptop, smart TV, etc.
Mobile Web Design
Websites can be accessed only on the mobile devices. Some indirect platforms are used to redirect to the preferred site of the user. At most of the time, the sites may congregate on their own sub-domain.
Though these mobile websites are easier and easy on the pocket to launch, they target the screens of phone-sized devices and the maintenance cost is too high.
Advantages of responsive websites over the mobile websites
Responsive websites offers optimal viewing experience as it is loaded with the optimized markup feature. Apart from this attractive feature, it also includes pixel resolution, flash technology; click vs. touch, screen size and much more.
Cascading Style Sheets (CSS) – a most attractive and the enabled feature in the responsive design websites. These style sheets make the users to enjoy different varieties of experiences. This also helps to keep the content of site as such as they are without any modifications.
Google, the most popular search engine always favor this web design, as it gives real-time experience to all the new users.
SEO and internet marketing can be simplified with these web designs.In the current industry, most of the marketing and sales reach people at a very fast rate through the mobile-friendly websites. As the usage increases, the trend in mobile technology also escalates. Above all, mobile internet usage is high when compared to the desktop. Mobile compatibility is good in responsive design websites.
Flawless user experience across several devices helps in dealing with SEO strategies. One share can reach the mass audience to access the same content through different devices. Single URL is enough to access and no more replication. So, this link paced over social networks without any confusion and makes the sites more stronger by improving the page ranking in the world popular search engine – Google
Being a single code, managing and maintaining the sites are so easy. This makes you to stand out from all your competitors.
Most of the companies want their company links/domains to be conserved always. Responsive design implants the new code on the backend of the websites. Centralized control – changes made at one place will reflect in all the websites and applications.
Examples of responsive websites:
Location-based services, news or media sites use these sites for the scrolling, zooming, resizing features. Blogs and corporate sites make use of these sites for handling large number of users at a time.
Develop your websites using this responsive design, and get more greets from the end users to your business with its optimal viewing experience!!!
]]>It is obvious that the success of any company greatly depends on how decisively and frequently they hold their potential customers. This could be easily and promptly done by simply hiring a web development company or a mobile development company to develop a mobile website for your business.
Due to the popularity and proliferation of different sizes of mobile phones and most people have now started using their mobile phones to browse websites, a mobile strategy for websites has become more significant than ever.
A mobile website is the one that fits all latest gadget screen and provides users the readable and understandable format of your website’s content. It provides users with an amusing browsing experience by crafting your website based on the size of the gadget screen.
Hence, this is the right time to make decisions about your business mobile presence to compete with other businesses in your same niche. If you don’t have your website with mobile presence, then you may suffer loss of revenue and profit.
The mobile website allows users to easily navigate between different web pages. The fluid grid layout of mobile websites helps you to hold your customers from moving towards your competitor’s website.
As per the survey taken on internet users, around 40% of the users have switched to competitors’ websites as they felt very difficult to navigate pages in top listed domains. So, have you decided to enter into the world of mobile web browsing?
Before placing an order for a responsive web design, you need to figure out the important information on your website that needs to provide a complete focus to customers.
Based on the survival strategy, recognize the highest flying pages of your website that enhance your business and display those pages to the customers on your mobile website.
By doing this, you can able to create awareness about your selling products as well as your current offers and discounts prizes to your customers. This begets a huge number of customers towards your business and brings more revenue for your business.
If you built your website in a mobile format, then it shows the letter “m” associated with the website and hence the URL will automatically guided the primary website and this will be indicated in the browser’s address bar.
Moreover, this mobile web design is extremely uncomplicated to use and simple to grasp the users who visit your mobile website. Your mobile website may hold the huge bright-colored icons and buttons, thus the users can able to effectively and easily navigate the web pages of your website on their portable screen of mobile phones.
Suppose, if your website is not compatible for mobile devices, you can easily find out that the website is not optimized for features handsets. Because, if the users use their mobile phones and browse your website, then they can’t even able to view and know about your products or services.
So, all business owners must realize the reasons why they are losing their annual sale. They should recognize that they are losing their customers mainly because of their old-fashioned web appearance.
Then, the business owners should build their websites compatible with all hand-held devices or seek help from mobile website development companies and get effective mobile websites. This helps them to give their customers an enjoyable experience while browsing the websites and thus to uphold the customers for long period of time.
]]>The responsive web design uses media queries, flexible images and fluid grids find out the screen size and resolution of the user’s device and convert the website content to accommodate inside the screen.
Responsive websites provide users an optimal viewing experience, facile reading capability and flexible navigation across multiple devices ranging from desktop computers to mobile devices.
Responsive websites usually built for flexible usability. Responsive website designs provide user-friendly navigation for users using different screen sizes. It also supports features detection technology that enables users to completely utilize device-specific features.
Nowadays, the responsive web design has become more popular as the usage of tablets and smart phones is rapidly increasing. Users have started visiting websites from an increasing array of devices. Therefore, the usage of desktop computers is diminishing day by day.
According to the survey taken in the year 2012, the personal computer sales have been rapidly decreased when compared to the sales in the previous year. On the other side, it is anticipated that the tablet sales are going to exceed 100 million in this year. And, it is also noticed that the shift from old desktop computers to smart phones to view websites is also increasing at an extraordinary speed.
So, the boom in smart phones and tablets creates the necessity to build websites that automatically respond to user’s devices. In this situation, Responsive web design approach plays a major role. The responsive web design detects the type of device and adjusts the screen size, resolution and scripting abilities according to the device.
The responsive web design approach also eliminates the need for building separate mobile websites. It makes you to use a single website to maintain both desktop computers and small screen devices like mobile phones and tablets.
As almost all the web development companies have adopted this approach to design websites, it clearly shows that 2013 is the year that responsive web design takes off.
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