Mobile Apps Development – K2B SOLUTIONS – Web Design & Mobile Apps Developement

The best ways to improve your app visibility

k2B Admin — Tue, 19 Jun 2018 10:27:36 +0000

Nobody wishes to have their app developed and get them hidden. Rather people try to display it or even promote it that their users could find them. Making it visible to your audience involves a lot of effort these days. They can either be organic or artificial. Improving app visibility artificially may be simple and fruitful for a few days, but organic results last forever.

In this post, let’s see some of the best ways to improve app visibility among users. The following techniques are literally tested and proven to be result oriented ones.

Let’s Get Started!!!

Ratings:

Ratings are the most valuable thing that every user expect before he/she could download the app from the app store. It is because every user wants to know how the product performs. A review from the existing user could help it in a better way.

Most businesses do not consider it more important as they think reviews are no way a benefit to their business. But the fact is your app review could play a lot better than what you expect. Businesses fear reviews because of the negative comments that they might obtain. In reality, we do not neglect chocolates because of the poor quality brands. Rather, we prefer high-quality brands. The same is applicable when it comes to reviews.

Here are two simple ways through which you can obtain reviews that can help improve your app visibility,

– Reward users for their reviews:

It is something hard to rethink the entire process, rather you could make use of the opportunity to trigger them to post in positive reviews. If you are application is a game, you can offer your customers reward points. These rewards motivate them to add a review to your apps. If your application something different you can make use of the strategy but with some different rewards.

– Include “Rate our app”:

Have you come across a “Rate our app” pop up when you install an app from the store? You definitely would have. Many of us ignore it. But this is a real way of improving your app visibility. You can allow your new users to identify your app and how good it performs by following this technique.

Let user’s review your app:

Apple introduced an app review method in 2014 and that became the best way for users to review a product before their purchase or usage. So by using this technique, you can allow your customers to completely recognize how your app works. This improves trust on the product that you launch.

On the other hand, people suggest their friends about the products that they have already experienced good out of it. In case, if the customer is not satisfied they neglect the product. So it is good to share your product with your customer that they find it more comfortable to decide on the product or app. It checks your confronts.

Test your in-app behavior:

The foremost question that rises about your applications is, “how is it performing among your customers?” Most of us are so much eager to know the performance of our product and that is why we happen to check them with the help of analytical tools.

These tools are not just meant to check the interaction of the product or app, it also helps you find what type of audience are interested in downloading your app, what are the expectations of your audience? On what basis they download your app? which age category shows more interest in downloading the app? and many other queries falls under this category.

With the help of an analytical tool, you will be able to analyze all the above-mentioned queries and that may help you to confirm whether your app serves all these requirements of your targetted audience. By this, you will be able to meet around 20% of your audience’s requirements and come up with a product that completely satisfies them. Further, you can compare it along with your competitive apps to enhance the performance of your application that it may excel in the competition and conquer the visibility of the audience.

Showcase your application:

This is something really more important. Many businesses assume that boarding their application on the store is more than enough. They think the description and the review column has a lot to do with the app and its visibility among the customers.

The assumption is not going work. It is really important to have a website and a banner for your application. A recent analysis has stated that a website is an online hub for an app and it can help customers to approach the website in case if they have any queries about the app. The app website should completely have the description of the app, screenshots and complete review video of the app. This helps your user to visit the website on any doubts. You can even give away the latest update of the application on your website. This may add some more credibility to your application and your business. For example: Hope you have come across Apple’s smartwatch banner, this helped the company to publicize not only the product but also its functionalities and other stuff about the watch. The same technique is recommended for a better investment in the product.

Make your app viral:

Have your heard viral circle? It is for the most part a promoting strategy to welcome your application clients to end up its advertisers. I wager you’ve found out about viral recordings on the web, which means everyone was discussing them. Be that as it may, an indispensable circle is more confused, let me clarify.

Viral circle application showcasing system:

Welcome your application clients to end up its advertisers.

When you publicize your application, your displaying materials use phrases like “Please download the application here,” “Look no further, download yourappname here,” and so forth.

This is positively not a viral promoting. If your application is setting off a reaction from customers like, “This is to a great degree cool application, so I better prescribe it to my friends!”, this would be viral yet not a viral circle. Regardless, if your application customers understand that by sharing your application they improve their own particular association, this is a viral circle.

On the off chance that your application clients realize that by sharing your application they enhance their own particular experience, this is a viral circle! >> Click to tweet

As the self evident truth, there is a recipe that portrays the Viral Coefficient. It would appear that this: VC = N x P1 x P2, where:

VC remains for a viral coefficient

N – the normal number of your application clients who are welcomed by every dynamic client of your application

P1 – the extent of welcomed clients who join and end up dynamic clients (which means they really do what you need them to: make an in-application buy or buy in to your administration, for instance)

P2 – the extent of dynamic clients who welcome other individuals.

In light of the qualities for N, P1, and P2, VC can be either more than 1, equivalent to 0 or under 1. On the off chance that your application’s Viral Coefficient is more than 1, arrange a gathering—your application is really turning into a web sensation! In the event that it’s equivalent to zero, you’re in a bad position, there is no popular circle occurring. Return to the planning phase and see what you should change in your viral methodology. Presently, if it’s short of what one, remarket your substance, and screen the circumstance intently.

Here is the manner by which you can actualize a viral circle. You should get ready for your application improvement organize. Fundamentally, you can pick one of the three noteworthy approaches to make a viral circle without gambling a dismissal by Apple.

Expanding application downloads:

Plan your application’s viral circle in the improvement structure.

Beat my scores:

This is the way that works the best for recreations, and it has very basic structure. After clients introduce your amusement, they accomplish some level in the diversion and get a specific score. At that point they send their own records to her companions and test them to beat it. Their companions get a pop-up message on their cell phones or tablets and endeavor to address the difficulty. As you may figure, these companions will take after a similar way and test different companions.

Assistance from companions:

By and by, this procedure works extremely well for diversions. This time as opposed to testing others, you make a barricade in your diversion or a troublesome level. At that point you give players the alternative to request assistance from companions.

Hop the line:

This technique works for any sort of application. You set up a line for individuals to get your application ahead of time of your application discharge. At that point you give them an alternative to bounce up in the line on the off chance that they share their line number and a message about the application on their online networking channels. This is a basic and exquisite approach to get the message out about your application before its discharge and get natural downloads. Allowed this technique will work just for brilliant applications. Look at to perceive how this procedure worked out for well known Mailbox application.

Making a viral circle enables you to develop your client base in a brief time frame and spares cash on costly CPI crusades by getting downloads for nothing. Ensure you track KPIs inside the application and each internet based life channel you’ll be utilizing to perceive what particular message or picture drives the most commitment.

Wrap up:

If you have planned to build an application for your business, you should definitely plan for its visibility among your customers and in order to help you out at such circumstances, we have introduced a few techniques that are essential for your app’s visibility.
In case, if you have already developed an application and found that there is no user interaction, you should definitely follow these strategies to make your application viral among your customers. Never miss one as these strategies are proven to be the best one to improve user interaction.

All You Need To Know About Mobile App Trends To Kickstart 2018

k2B Admin — Wed, 03 Jan 2018 04:30:01 +0000

Hope it was a good start for you all this 2018. Wish to add some more flavor to make this New Year a better one with mobile apps. As there is increased use of mobile devices day by day, developers are trying to bring more and more advancements in Mobile Applications Development that engage users in a better way.

In this post, we are going to have a look at some of the mobile app trends before we kickstart 2018.

Let’s get started!

Mobile App Trends In 2018:

Accelerated Mobile Pages:

We all know that accelerated mobile pages are already trending and many have started to make use of it in a better way. So I decided to add it at the top of my list. AMP pages are one of the latest projects of Google in collaboration with Twitter. AMP is a sliced version of the HTML which is intended to fasten the loading time of mobile pages.

This indeed makes developers to build beautiful and lightweight mobile pages. The open-source tends to improve the publishing technology and increases the performance of web contents.
Augmented Reality Surprises Users With Its Performance:

This isn’t something new! We have experienced it right from 2016 when Pokemon go was introduced. But still, why I tend to write this? It is further expected to play better in 2018. You wouldn’t believe, even your purchases would be a better experience without having the necessity to visit stores.

Isn’t that amazing? Yes, brand companies are trying to implement this technology in order to make working and inspecting products a better experience. The same is expected to happen in online shopping. People could check their products and know how it looks and feels in reality. Eager to use this technology? Hold your expectations, 2018 is ready to surprise you much more with augmented reality.
Blockchain:

People have misunderstood that blockchain is something under bitcoin. But it is nowhere related in a way people have assumed it to be. The blockchain is a technology that is highly related to protection and security system. This technology is an unalterable ledger that records company information, which is listed as blocks.

Data tyrants find this technology to be something strange and scary as they fear that it may discharge the scope of data tampering. A legitimate business can still gear up by offering a minimal access to the blockchain.
The Bang Of Business Bots:

Business bots were something that was an elementary source which later turned up to be a wild revolution in the recent days. On analysis, it was around 2.3 million Android applications and 2.1 million on Apple’s store. But how many have engaged chatbots to make a better UI/UX services in their application? Maybe a very few.

Apps are improvising on user experiences, yet there is something required more than that. Things have to change better like playing with heartstrings, which is completely dependent on applications that need to be upgraded with perfect bot observation.
Lazy Loading An Emerging Technology:

An interesting trend that is expected to have emerged this year is lazy loading. The slow loading images could prevent users from opening the entire post and not allowing them to stay on the page for a long time. Further resulting in increased bounce rate. This is where lazy load images could help you with.

Technological experts have witnessed that with lazy loading, images load only when their turn on the page arises. Else, the page does not overload.
Cloud-Based Apps:

In spite of devices becoming more efficient and smart, people always tend to install applications that holds more gigabyte storage on devices. This is now replaced by cloud-based applications.

CISCO VNI global forecast (2015-2020), have analyzed that 90% of mobile traffic would be driven by cloud-apps within 2019 globally. And mobile cloud traffic will improve by 11 times with compound annual growth rate of 60%. Cloud-based apps exclusively attract enterprises as they are intended to resolve the data security issues essential in BYOD (Bring Your Own Device). It is always a concern for corporates to secure data in regards to employee devices that are insecure. Thus, the entry of cloud-based technology could guarantee companies on data security.
Internet Of Things (IoT):

Internet of things is not an untold story or an unfamiliar technology. Moreover, it is something that is highly practiced by most manufacturers. The integration of internet of things and mobile apps has improved significantly and indeed influences sectors such as education, automobiles, and healthcare.

On the other hand, analysts have also predicted a major change in the internet of things. Things that are existing allows managing Arduino Or Raspberry Pi on your smartphone. In this year there are lot more expected in the development of the internet of things.
Artificial Intelligence:

Apple’s Siri has gained a lot of attention from its users. The voice assistant has now turned to be a live assistant. Artificial intelligence is expected to have more impact in all other areas. As of now, enterprise companies are the ones that have so far invested in artificial intelligence, but this year it is going to be completely different.

At the same time, a recent report from International Data Corporation (IDC) states that AI market would experience a revenue growth of more than $47 billion by 2020. As the contention for AI-chips have increased globally and it is expected to be integrated with smartphones in the mid of 2018.

Final word:

It is really amazing to get in touch with you all at the very beginning of this year. As I had so much to convey on the important mobile trends of 2018. With these advancements in the mobile apps, life is going to get much better and easier. I suppose this information is much more enough to leave you inspired and help you work on your own mobile app. What do you think?

How Geofencing Helps To Improve Your Business Value?

k2B Admin — Tue, 12 Dec 2017 09:37:51 +0000

Have you been working hard to push your business front? Did nothing work out well so far? Now here is a solution that gets you on track with your business. Rather than wasting your investments over unnecessary resources, grab a chance to implement the geo-fencing integrated mobile application. Find the best mobile app development company to get your business on track.

But have you ever tried geo-fencing or atleast heard of it? Let me help you out with this topic in today’s post.

What is geo-fencing?

Geo-fencing is a trigger that operates or triggers at reaching certain boundaries. The boundaries are certainly destined by the administrator. Geo-fencing integrates Google-Earth which helps administrators to define boundaries above satellite view over a specific geographical area.

There are virtual barriers that a geo-fencing has. They can be one of the either,

Active geo-fence
Passive geo-fence

Active geo-fence:

Active geofencing requires end-user to opt-in to location services and needs a mobile app to be open.

Passive geo-fence:

Passive voice is entirely dependent on Wi-Fi and Mobile Data rather than depending on GPS or Radio Frequency Identification (RFID). Hence they work in the background.

Added there are various other functional advantages:

Fleet management: Alerts the dispatcher when a truck driver breaks his route.
HR management: Alerts when an employee enters a prohibited area.
Marketing: A coupon code could be generated when a customer enters the specified geo-fencing.
Law implementation: Ankle bracelets alert authorities when individuals under house arrest try to escape from the premises.
Drone management: Sporting events can have geo-fencing to create a temporary no-fly zone to avoid drones crossing defined area.

So let me tell you how does it differ from normal beacons or NFC.

Difference between geo-fencing and beacons:

If you have come across beacons and iBeacons already then you would wonder what would be the difference. A beacon is a transmitter that delivers information to mobile devices when a user goes near it with an authenticated mobile app. This might sound similar to geo-fencing yet beacons do not indicate the location on your map.

Beacons could serve only small areas and can be used for monitoring. Geo-fencing is less accurate for small locations but serves best for entry and exit to large areas especially for sporting events.

How geo-fencing works?

An administrator or a developer needs to set up a boundary to make use of geo-fencing. This might spare a mobile app in order to notify the user on reaching certain areas that are geo-fencing specified.

For example, if you are visiting a venue, they might have an app that you can download and deliver you information about the event. This is where the geo-fence that is managed by the retailer is programmed into the app. There are possibilities for an end user to set up a geo-fence using geo-fence capabilities in their mobile apps. Geo-fencing is not just meant for mobile apps. It can also be used to control and track vehicles.

Geo-fencing applications:

With Geo-fencing applications and with the improving popularity of mobile devices it has become a standard practice for numerous businesses. This has reached a spectacular position in marketing and social media channels. I would like to display you a set of geo-fencing apps that could help you better understand the purpose of geo-fencing,

Audience engagement: Geo-fencing can be used to engage the audience with the organized event. For example, a geo-fence in a concert venue could carry information to the set of audience heading the concert venue.

Smart devices: As appliances with smart capabilities overloaded now it is possible for your fridge to notify you that it is running out of milk when you cross a grocery store. This gets your work more simple and effective with the geo-fence.

Human resource: Companies engage geo-fencing to monitor employees especially for those who work off-site. This application can also be used to automate timecards and clocking employees in and out time.

Security: Geo-fencing might be interrupting yet they are certainly used to overreach based on their usage. A geo-fencing technology can also be used to provide security for mobile devices.

How could geo-fencing help businesses?

A simplest and the most effective strategy that can be used even by small business owners. If you are one such owner then you should definitely get on board with this amazing marketing strategy. This helps you to engage your customers and grow your business bottom line.

Why is it necessary to adopt geo-fencing?

With the emerging technology, you need to serve evidence to support the hype. The number expresses volumes,

40% look for information as they travel
60% look for local information on mobile devices
70% share location with you in exchange for something

But how could location data help you? Let us have a brief view about this.

How can location data help?

How can this technology help you with your business? There are enormous ways you can make use of geo-fencing. As geo-fencing could improve customer interaction, productivity, accountability, and profits. It can also have your property and assets safe.

In order to kickstart, you need to have an application that best supports this technology. There on, the opportunities are endless. Try to find the steps that are utilized by businesses who have started to use geo-fencing.
North face is one of the leading companies when it comes to outdoor apparel. The biggest advantage of the company is that it does not fear to implement new strategies.

The company recently experimented geo-fencing to attract its customers to its stores through push notifications about the weather. The company boasts a 79% increase in store visits out of which 65% made purchases. It was likely to be understood that 86% of people use smartphones most of the time.

So this is where you need to pay attention to know how these big sharks are playing their game. Very important thing is, do not ignore any powerful resource because you will not understand it initially, hence you need to learn how to apply it to your business. There are several other companies that make use of geo-fencing and have excelled in achieving their targets in the long run.

Conclusion:

It is safe to use geo-fencing as it is powerful and affordable to reach consumers. It is just simple as having a look at some of the well-developed companies who have already adopted geo-fencing into their businesses and have achieved great success. This could give you a great insight of how you can implement the same towards your business.

Anything that is affordable can be explored boldly and when you build an app that is equipped with geo-fencing capabilities can help you improve your current status and even stay ahead of the competitive crowd.

How mobile apps play a huge role in improving your business standards?

k2B Admin — Mon, 31 Oct 2016 09:31:48 +0000

Change is the only thing that never changes. The mobile market is one of the most important sectors which provides a large opportunity to meet the future requirements and is changing the face of how we see the future. This shift is making a huge improvement in the technological sector making tasks easier and permeable. A recent survey found that some people use the internet from their mobile device which is the contrast to the number of people using computers to browse the internet. In this, nearly 43% of the smartphone users download apps for different aids. Here are some of the fun facts and number games about the increasing mobile apps demand:

Number of mobile phone users: Nearly 4.61 billion mobile users as of October 2016 and is expected to cross 5 billion in 2019.
Number of connected devices: 22.9 billion till October 2016 and expected to touch 50 billion at the end of 2020 which show how the world is approaching the technology.
Number of applications in the respective app stores: Google Play Store is said to have nearly 2,200,200 apps hosted till now, and Apple App Store has nearly 2,000,000 apps.
Number of mobile apps downloads: As of October 2016, nearly 102,062 million apps are downloaded and is expected to reach 268,692 million by the end of 2017.
Worldwide mobile apps revenue: in 2016, the mobile apps revenue was 50.9 billion US dollars, and by the end of 2020, it is sure to become double i.e. 101.1 billion US dollars.

Almost all enterprises have a dedicated ‘mobile apps for business’ as that help their customers to know more about their business without launching their website. Nearly 90% of the mobile users use an app to know about their preferred brand or company or services as they see that to be more useful and handy than launching the website. The mobile phone users are growing every day in large number which directly increased the pressure for every business to have their own mobile application. Mobile apps are sure to become a must-have for the business of almost every industry. The CEO of SellMyApp.com, Stav Zilbershtein said, “ mobile apps are the future. First laptops replaced desktops, and now laptops have been replaced by mobile devices that widely use mobile apps. We’re entering the future, and mobile apps are going to be the norm.”

Important Facts of Mobile Apps

So, here are some of the top facts about how mobile apps can help your business grow in this fast moving technological world.

Improve branding
Engage customers
Attract clients

Improve Branding:

Mobile applications are playing a vital role in improving business standards and also helps in creating the brand awareness. To be more precise and practical, users will not forget the most things displayed on their mobile screen. Mobile apps for business come with many different features like push notifications which allow the companies to share information with the customers via the mobile application. With the help of push notification, the business can do personal branding, but that can be done only if the enterprises have a close understanding of their customer.

Engage Customers:

Mobile apps are the easiest and the best way to engage your clients regarding getting feedback and suggestion from them about your brand or company. Also, these apps offer a place for the companies to have the full conversation with the customers. Recently, a report stated that users spend almost 30 hours per month on mobile applications. For example, people take the much important decision like what to wear, what to see, or even what to eat based on the data available on mobile apps. Mobile apps also allow social sharing which engages the customer with their close network.

Attract Clients:

Mobile apps are the great marketing agents to attract more customers. To attract more customers, first, the app should be marketed. A study found that only 40% of the apps are downloaded from search engines or the mobile apps platforms and the rest is downloaded from the official platforms. Then, how the mobile apps will be the first source when itself needs to be promoted? If a company doesn’t have a mobile app, they are likely to miss few potential customers. The truth is that nearly 20% of the internet users use the only mobile phone to surf the internet and the 20% is a large group of customers. They will never use company services that don’t have a mobile application.

The sad fact is that many business owners are yet to recognize the potential of the mobile applications regarding the improvement in the branding and increase in the revenue.

Do you need a quotation management system? The answers is pretty interesting.

k2B Admin — Wed, 11 May 2016 09:17:39 +0000

The automation is ruling every industry as it helps in reducing the overall time and also improves the accuracy of the work and data involved. No matter what the industry is, the automation of any process is sure to help the overall business process of the industry. When it comes to sales and finance, the process automation is little complicated, and when automation is done successfully, then it is sure to yield a better result when compared to the manual process. The automation has taken the center stage to revolutionize the process of manually updating every record. The market is now improving every system right from the content management system to the quotation management system.

So, what is a quotation management system?

The important factor affecting the growth of a company or industry is the accuracy and efficiency in handling the sales, management and operations process. Growth is virtually impossible in almost every way when the process doesn’t have the desired efficiency. The real challenge arises when this happens. That’s where the Quotation Management System is sure to help deliver accuracy efficiently. A quotation management system is easy to use the web or mobile application which helps the company or the organization to create, submit and track the invoices and quotations. Many companies consider quotation management as the focal point of sales and sometimes as the bottleneck.

Ok! Why quotation management system then?

In many instances, quotation management system has proved to be the best solutions to handle quotes and payments with accuracy, and this is the reason why these systems are getting the first place when it comes to automation. Many quality management systems identify the most relevant and feasible solutions to automate the quote management process and here are some of the most reliable and valuable services that a quotation management system offers.

Quote generation and management with an interactive user interface.
Integration with other application for easy and fast sharing of contents and data.
Capability to handle billing and shipping information (mostly for commerce industry).
A common/central repository for all the quotes.
Advanced payment calculation engine with currency conversions.
Integrated roles and permission management for multiple users.

The solutions differ with individual systems, and they are never restricted to any single constraint as they are easily customizable according to the user needs.

Good! What else then?

The quotation management system offers various services with outstanding features using which you can easily structure your quotes and invoices. This system is ideal for almost every industry starting from travel to healthcare, from construction to IT services, from shopping to automobile and more. Using quotation management system is sure to help your business benefit from it and here are some of the proven reason to say so.

The conversion rate increased as it turned open quotes into contracts.
Forecasting a business model went onto the center stage after deploying quotation management system.
Many companies from customized web application company to eCommerce stores reported that they have gained a lot after deployment.
Reporting system helped to plan for future business.
The turnaround time was reduced from day to minutes.
Categorization helps to learn more about customer’s business.

Company-bio: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS, eCommerce, WordPress and more technologies. We have a very good expert team of qualified professionals who provide customized web and mobile app services to our global clients.

How to win clients and influence markets with 2016’s enterprise apps trends?

k2B Admin — Thu, 28 Jan 2016 06:43:12 +0000

The business world has started evolving towards a more technical base called as the mobile applications. They have started realizing that this is the appropriate time for them to shift their base apps to the mobile platforms to help support their future of the business. A recent survey states that most of the organizations are tending to develop and deploy more than ten mobile apps for their employees and customers in the next couple of years. The increase in the percentage of sales turnover resulted in the changes happening recently.

Enterprise Applications and the Monkey Year – Relationship:

Gartner says that the old school style of development and marketing is not going to yield the result for a digital enterprise. Mobile apps development has now become the hottest topic in the information technology (IT) industry as the number of mobile phones users are increasing every day, and also, it plays a significant role in every business. To get the advantage, business are forced to adapt to upcoming, modern development trends.

As Gartner predicts, the demand for enterprise apps development is about to increase five times than that of the company’s capacity to deliver. So, what is going to trend in 2016 on enterprise apps development?

Security will be more important than anything:
Director of web marketing – SEOPlus+ – Brock Murray said, “I think the biggest web application development trend we’ll see in 2016 is a push toward better security.” Cyber crime is increasing as the technology marches towards a different future. It has become a dangerous threat as the cyber attack levels are way beyond imagination. A recent report stated that nearly 86% of the web applications have vulnerability issues with regards to confidentiality, access control, authentication, etc. 53% in the same are so poor to some of the common attacks like cross-site scripting, SQL injection and more. As a result of these happenings, applications especially enterprise web and mobile applications are sure to get the attention concerning security. Security is expected to be a top priority in 2016 as data and information are more important for businesses and individuals.
Microservices will enter the race at full speed:
The monolithic approach was the best till date for web and mobile apps development. But, now the future is expecting to switch over to a good know and under-rated experience called as microservice. So, what is a microservice? Rather than building all the features of the mobile applications into the core, the app can be united using many smaller services. “The shift to a microservices approach to organizing internal development teams is extending to mobile app development teams,” said the IDC report. Developers have started their journey to the new world with the microservices approach in hand.
Huge bye to the trend called the ‘responsive design’:
Seriously? Why? Jordan Warzecha, CEO of Backstitch stated, “I think one of the biggest things we will see is responsive design is no longer a “thing” and is just a part of normal web development & design.” The responsive/adaptive design is not going to be a trend anymore, and it is going to be a design (mandatory design feature like other default features of designing). This effect is just because of the increase in the number of mobile phone users and the mindset of people. Responsive design is now a mandatory part of every web design technique.
Hybrid apps adoption will hit the expected heights:
Consumers and mostly employees like to access their enterprise apps right form their mobile device. Even the web applications have got the expectation of users as they are likely to use the apps mostly on a mobile device. This is why the hybrid apps are now in the spotlight, and also, the world is moving too fast, and the native-app development process is time-consuming. Native app development is now losing the spot as native apps are cost-effective and offers better performance. As a result of the demand, the web apps are more likely to become hybrid that supports mobile devices. The Co-founder of Ovid corp – Lingke Wang said. “One major shift we are seeing in application development is the growing dominance of hybrid mobile apps over native mobile apps.”
DIY mobile platform is the very new trend:
The demand for mobile applications is increasing rapidly as the mobile market is leveraging heights. Many businesses don’t have a dedicated in-house time to develop mobile applications. What do they do in such case? They hire either a freelance or seek the help of a mobile apps development company. The trend is now moving towards a service called as DIY mobile platform. Using the platform, a company can design and develop their mobile app with ease. The DIY mobile platform is expected to drive much enterprise app development in the coming years. The CEO of NiLi, Dylan Osborn said, “The DIY Platform solution is perfect because it delivers a fully functioning product for a fraction of the time and cost.”

Success at the end only if…
These are the important enterprise application trends of 2016, and there are also many other that are least focused. Staying and implementing the updated and upcoming trends is sure to win trophies in the web and mobile market. If you have something to add, we love to hear it.

Author-bio: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS, eCommerce, WordPress and more technologies. We have a very good expert team of qualified professionals who provide customized and quality web and mobile app services to our global clients.

Restaurant owners – Here is something that you would love to use

k2B Admin — Wed, 23 Sep 2015 05:54:02 +0000

Food! Food!! Food!!! Tasty! Delicious!! Yummy!!!

We are sure that no one hates food. That too a dish from one of the people’s favourite restaurants – no one never dares to hate it. But unfortunately, some of the favourite restaurants are not online, and they don’t take door delivery orders. That’s frustrating for someone who can’t order food online from their favourite restaurant. Do your want to make your customer’s happy? Then this is the right time for your to act.

Why should you go online?

Here is a small infographic on the facts and numbers to help you understand the impact of online on businesses.

The role of Smartphone in restaurant businesses:

The mobile innovation is almost taking up everything in every aspect of the business. Unfortunately, many businesses find it difficult to keep up with the pace of mobile and application markets. Nearly 71% of the people in the world own a Smartphone, and almost everyone uses their Smartphone to surf through the internet and to make online purchases.

The following are few stats that retailer says about using mobile phones for their business

62% of the retailers say that the mobile will rule the whole of 2015 and future.
Sadly, 32% of the retailers say that they couldn’t keep up with the pace of the consumer who use Smartphone to do stuff like online purchases, food orders, etc.
Nearly, 56% of the limited-space restaurants are likely to spend more on technologies like WiFi, Smartphone, Apps, iPads, tablets and more to make their customers go onboard.

As said earlier, the restaurant business is a profit turning business and is becoming the hotspot for newcomers. But, when it come to online, many restaurants owners doubt what mobile can do in their business. Here are some numbers to make you feel the advantages of having an online or mobile ordering system.

39% of the people make online food orders through Smartphones
99% of mobile payers are repeated customers
65% of people like to do mobile ordering and payments.
24% of the restaurants have their mobile app in which 47% accepts online orders and payments.
38% of the restaurants say that the online ordering system has increased their sales tremendously in which 26% of the kitchen is overloaded with orders.

Online ordering system – To sweep the restaurant industry with profit flood:

The online ordering has revolutionized the old-school style food takeouts and helped people avoid unwanted hassles. Also, it eliminated the misunderstandings of the order details and its serve specifications. The traditional call-in orders failed many times as a result of poor accent, and the special instructions are many times left out. Because of this act, the customers often gets dissatisfied and most likely move to other places. Thanks to the modern online ordering system that helped avoid everything from hassles to misunderstandings.

Business/Marketing tips for your restaurant’s ordering system:

Now, you would have realized the importance and the impact of the online ordering system on your restaurant’s overall business. To have a successful online ordering system deployed for your restaurant, follow the tips listed below.

One step order or checkout will allow your customers order in no matter of time.
Accept customer’s reviews as they will help other people trust your restaurant.
24×7 ordering system will never miss out any order at any time.
Online menu with all your updated dishes.
Accept bulk orders to win customers.
Avoid delivery delays and errors to never disappointment your customers.
Various options to make customers select their favourite taste.
Convenient payment options like Cash On Delivery, payment through eWallets and more will improve customer’s trust.

The most important of all having a mobile application will help your on-the-go customers order food online. The mobile application should have online payment and various options to make food processing easy.

Benefits of having Online ordering system:

The online ordering system has opened up many possibilities and helped customers order at their convenience. It has many advantages in its plate and here are some that you can taste.

The internet is everything. One can order food from anywhere with internet’s help.
Easy and hassle free ordering avoiding the crowded queue.
Mobile app lets you order from anywhere at any time.
Special instructions help customer pour their taste on to the restaurant
Opened 24×7, so can order food at any time.
Saves money and employee cost.

Clinical applications will benefit the hospitals with awesomeness

k2B Admin — Wed, 09 Sep 2015 09:05:20 +0000

The impact of Information Technology (IT) on almost every field is now turning mandatory as they are lending much help in improvising everything. In health or patient care industry, the role of IT is crucial because of many factors like the need of access to information for many reasons, pharmacotherapy, etc. The time has changed, and everything is becoming digital now, even in the healthcare industry. Digitalizing your hospital means that you are securing your resources and also improvising the standard of your organization.

Practitioners/Doctors started using personal digital assistants (PDAs) or handheld computers (HCs) to record details as they are comparatively easy to use, portable, fast, updated and has a huge store space to save necessary information. Now, we witness the same in many of your local clinical organizations and the need for clinical applications are rapidly increasing its demand.

What are clinical applications?

Applications that are designed to be used in clinical institutions like government hospitals, private clinics, medical and other pharmaceutical companies are commonly referred to as clinical applications. These applications help in monitoring rural and critical access hospitals and clinics and also help urban and rural hospitals to improve in areas like care, operations, financial results and more.

Challenges faced by the clinical organizations while using apps:

Clinical applications are available on both web and mobile versions. They mainly focus on collaborating every department of a clinical organization to reduce hassle and to improve error free treatment. But, clinical organizations face many challenges while deploying an app in their hospital or clinic.

Securing the patients records as they are vulnerable to being hacked because of the wireless security.
Deploying a Electronic Health Record (ERH) in the hospital is a tiring task and also mapping the system with the hospital’s needs.
Size of the hospital indirectly affects the ERH.
Major challenge is faced when the information and details are shared with the patients and other clinics.

Fortunately, the technology has improved a lot and many vendors, app developers and even web and mobile app development companies are striving hard to improve the security lacks and to personalize the overall usage of the clinical applications.

Why have clinical applications? – Benefits:

As described earlier, IT is taking everything to a new level especially the healthcare industry. When it comes to web and mobile apps, the clinical organizations are making necessary steps to hold on to the modern world. Why have computerized or clinical applications? Clinical applications offer a broad range of benefits to larger hospitals and smaller clinics. There are many types of applications and here are few majorly used applications

In-house applications for the doctors and staffs
Applications for scheduling appointments
Pharmacy applications

Benefits of using in-house applications:

In-house applications are mainly used for the hospital administration purposes like attendance, staff and patient management, inventory and more. The major advantages of using in-house applications in clinical organization are

Operational cost will be comparatively reduced as the whole system has been automated and made error free.
Efficient and effective process that manages every small work done with perfect redemption.
In-house clinical applications supports a lot in report management and make thing easy to record.

Benefits of patients using clinical applications:

Since we are in the digital world, most of the things has to been done digitally. Even booking an appointment is now done through a mobile or web applications. So, what are the benefits of using these applications?

Patients don’t have to wait in a long queue to for scheduling an appointment.
Avoid unwanted rush ups as everything is automated and systemized.
Easy interactions through the builtin contact options like call, message or even mail.
Patients can view their records and reports just form the application (Web or Mobile)

Benefits of using pharmacy applications:

Pharmacy applications are mainly used by the patients and the pharmacy owners. The benefits of having a pharmacy application in your digital device will help you in the following ways

A patient can easily find out nearby pharmacies and their operating hours. Not only the operating hours but also the availability of medicines.
Few pharmacy applications lets you scan the tablets and medicines to identify the name and details of the medicine.

Marketing Aspect: Comparing RFID and iBeacon

k2B Admin — Tue, 08 Sep 2015 06:44:54 +0000

Everyone is witnessing that the world is moving towards a generation where people tend to stay connected using the smart devices. And it officially proves that Smartphone and smart devices like communication devices, artificial intelligence (AI) devices will be a paramount staple of next generation people. Concepts like virtual reality, augmented reality are being adopted by leading tech and gadgets giants such as Apple, Google, Samsung, Sony, Facebook and the list continues.

To make marketing communication even better, devices like radio-frequency identification (RFID) and iBeacons are been implemented by people for their related market. These devices are short communication devices that help achieve the desired marketing goal. What exactly are RFID and iBeacons? Here are the self-explanatory answers.

What is RFID?

RFID otherwise called as Radio Frequency Identification uses electromagnetic fields to transfer files wirelessly. It also automatically records the tags attached to the transported objects. These tags have electronically stored information that might be of help in future transmissions. RFID is optimally used in Automatic Identification and Data Capture (AIDC).

Radio-frequency Identification tags are used in industries like pharmaceuticals to track the medicines throughout the warehouses and also in automobile industry during the production of the autos which helps to monitor the progress of the process in the assembly line. Not only these two industries but also in many other industries, this RFID tags play a significant role in the tracking process.

What is iBeacon?

Apple has always been the pioneer in creating new devices to support everyday needs of the ordinary society. As one such invention, the iBeacon is now becoming a hot machine to make intercommunication possible.

iBeacons are low-powered energy device that transfers universally unique identifier to the nearby receiving devices like iPhones, iPads, and even Macintosh. These devices are Bluetooth Low Energy (BLE) devices that broadcast exclusive messages in the form of machine receiving signals. iBeacons are used in industry like shopping, travel, communication, information technology, etc. and in places like shops, bus stops, airports, railway stations, etc.

Comparing RFID and iBeacon:

As the result of iBeacon technology been added to the iOS7 a couple of years back, many marketers and retailers have started testing the low energy device for their business needs and many of us also witnessed iBeacons been used in places like airports and shopping centers to transmit tiny messages.

About another remarkable device called RFID, Ben Davis from eConsultancy said, “Radio frequency identification (RFID) has been around for yonks, the tags only transmit information, to an RFID reader (an NFC-enabled phone or tablet such as an Android can be used as a reader, but for an iPhone a separate reader is required).”

The Comparison:

iBeacons use Bluetooth technology and RFID chips use radio frequencies to transmit data and information.
iBeacons allow two way communication between the iBeacons and the Bluetooth enabled iDevices.
Whereas, the RFID tags are more of active and passive tags. These tags just transfer tiny information to the RFID reader and there is no two-way communication possible.
iBeacons require Bluetooth enabled devices to send and receive informations while the RFID tags can transfer information to NFC enabled mobiles phones like Android phones.
iBeacons cannot be attached to any device but RFID tags can be attached to devices and products for more convenient communications.

The Aspect: Which device is more apt for Marketing?

Marketing has been a plane source of every growing and established business. Without marketing, a business cannot withstand. The following points are sure to explain the use of both the devices with respect to marketing, especially retail.

RFID in Marketing:

RFID chips help the most in retail marketing as the remote scanners scans the products and their location to keep track of the quantity. RFID tags are majorly used in the following areas of retial marketing.

Inventory Tracking:
The task of tracking the on-store inventory is a hard task as the individuals need to scan the bar codes of each product to find the stock left. But, RFID tags or chips automatically scan the product details and can send information like the stock left, expiry date, etc. to the RFID scanners. It helps avoid unwanted human errors and also reduce human costs.
Security:
Shopkeepers commonly face the shoplifting problems. To avoid such problems, the old school style was deployed i.e. the shopkeepers employ a resource to look manually after the customer. This process was costlier when it comes to big shops as the owners need to employ number of resources to avoid shoplifting. RFID chips helped a lot to reduce shoplifting and the employment cost. An alarm is triggered if a shoplifted product crosses the scanner.

iBeacon in Marketing:

After the launch of iBeacon devices, the marketing campaigns have become modern and innovative as the devices connect the online and the offline world. Apple explains the proximity marketing this way:
“Your iOS device can alert mobile apps when you approach or leave a location with an iBeacon. iBeacon uses a Bluetooth low energy signal, which iOS devices detect. In addition to monitoring location, an app can estimate your proximity to an iBeacon (for example, a display or checkout counter in a retail store)”.

The following are some of the area in which the iBeacons become the major part of the organization’s marketing.

Beacons as a Guide:
Marketer or organizations now use beacons to guide people in their premises i.e. Beacons now acts a personal guide in larger places. One major place where beacons are used as the guide is the famous Antwerp Museum. The Rubens House offers visitors with tablets that has an application that helps them to start their tour and direct them in the correct path of the museum. This application helps the visitor to take a complete museum tour without missing anything.
Beacons in Retail:
Offers and products alert are directly pushed to the customer’s mobile devices like iPhone , iPad etc. But, the individuals should have the beacon supported applications on their phone or tablet and with Bluetooth switched on. Here are some of the major retailers who use beacons in their marketing strategy.
- Macy’s: Beacon devices are used in this major US department store to help in-store customer to find the now-running offers in the store.
- American Eagle Outfitters: This store uses a app called Shopkick that welcomes the customers with the greeting message, rewards, deals and discounts when they enter into the store
Beacons in Events:
Beacon devices also started supporting annual events. Pause Fest, an annual digital event in Australia deployed around 50 beacons all around the event premises to display the event analytics and to enhance festival experience. The mobile application triggered information when the user or attendee enter the proximity location, This helped people in the event to get customized notifications when they move around the event premises.

Not only the above but also in many other industries, beacon devices started supporting marketing campaigns. When analyzing the advantages and disadvantages of both the devices, one could come to a decision of choosing the iBeacons over that of the RFID chips as the beacons device can send and receive signals i.e. two-way communication. Beacons are sure to lend an helping hand in marketing your service or product.

Android M is officially named as Marshmallow – A sweet treat for Android lovers

k2B Admin — Mon, 31 Aug 2015 06:21:55 +0000

Android M! Android M!! Android M!!! It was M all over the mobile world, and there was an enormous discussion about what would be the Android’s Next? Whether it would be Milky Way or M&M’s or Mint or Mousse or Mustard or Marshmallow. Finally, after a long wait and buzz, Google’s mobile division named the Android M as Android Marshmallow. Marshmallow – a sweet and soft sugar based candy. Marshmallow will be a sweet product as that of its predecessors KitKat and Lollipop.

Android 6.0 Marshmallow was officially announced a couple of days back, and it received a massive response. Now, the final preview of the next Android is available now, and Android application developers are asked to stay focused on its improvements. Initially, the Android M features were revealed during the Google I/O 2015, a conference that share about Google product updates.

As the final version of the developers preview is available now, the original OS is expected to have many new and creative features. A blog post in the Android forum stated, “Compared to the previous developer preview update, you will find this final API update somewhat incremental.”

Creative Android Marshmallow and its reliable features

The Android has now become the most used mobile operating System (OS) in the market and also it is considered as the most user-friendly mobile user interface. Here are some of the features that will come along with Android Marshmallow.

Application Program Interface (API) advancements:

Android Marshmallow is said to have the most interesting APIs as from the news of the Developer Preview 3 (final version) community. Google said, “Final Permissions User Interface – we updated the permissions user interface and enhanced some of the permissions’ behavior.” The fingerprint API has been updated which helps in better usage of fingerprints for error reporting and also in the enhancements of greater readability.

Pay using your Android mobile:

Following the success of Apple Pay, now Android is also ready to launch its mobile payment feature called as “Android Pay”. Your Smartphone interacts with the NFC device to make the desired payment. This process doesn’t store the real account number instead it uses a virtual account number to make the payment from your account, It increases the ability of secure payment and the retailer will not be able to store your account number.

Inside features in Android Marshmallow:

Google has now intentionally concentrated on the APIs and the new look and feel of the user interface (UI). Here are some of the features that are sure to impress the Android Marshmallow users.

Rotating home screen
Visual voice mail
Lighter shade menu background
Status bar icons customization
New look for the storage manager
Fixed app drawer

So, when will the update be available for the standard end user? Google is set to launch the Android Marshmallow operating system (OS) in fall, and the dates are now tentative. Let’s keep our fingers crossed to put our hands on the new Android Marshmallow.

Mobile apps and SEO – Relationship that grows strong to meet the future

k2B Admin — Fri, 31 Jul 2015 08:56:09 +0000

The days are never the same. The period changes. Same for Search Engine Optimization (SEO). In the past, it was like the SEO was only for web pages and the web page related items. But the present and the future is all about mobile and SEOs should focus more on indexing apps and also the play store ads.

Many tech gigs officially call this year (2015) as the year of mobile. As it is evidently known that 80% of the search takes place on mobile than that of desktops, it is the right time for the SEOs to concentrate more on the mobile side. Justin Briggs deliver a speech about the future of SEO at the Search Marketing Expo (SMX) conference 2015. He said that Search Engines should act on behalf of you to start the marriage between the structure data and mobile applications.

Recently in Google I/O 2015, Google revealed “Now on Tap” and the magic it does with the micro-messaging. The announcement gave a definite statement of the relationship between the SEO and the mobile app market. And also recently, Google launched it mobile-friendly algorithm that apparently targets only on the mobile market. This also directly stated the importance of the mobile market.

Why Mobile app should have a relationship with SEO?

The answer is so obvious that if your mobile app is not found in the search results, then the app is sure to get out the race resulting in no conversions. That’s where the new era of the mobile SEO comes in and it is called as the app discoverability.

There are more that 1.4 million apps in the Google Play store and to find your app in this sea is merely an unreachable task unless you have an appropriate named as SEO. Promoting apps in many ways like advertisements, following the Play store algorithm, and many other are quite resourceful. But, the effective of all these is Search Engine Optimization (SEO) and that’s why SEOs have to concentrate more on the mobile market.

What is App Indexing and how will it help?

App indexing is same as that of web page indexing i.e. letting Google index your mobile apps just like what it does to web pages to make sure that your mobile apps are getting listed top on the appropriate search result pages. What does this mean in natural terms? When a user search for a keyword on a mobile device, the Search Engine Rank Page (SERP) displays not only the web pages but also the relevant mobile apps.

As a result of the recent Google Now on Tap launch in the Google I/O 2015, many brands like to have their mobile apps indexed. App indexing helps index your mobile apps and their related content via deep links to make sure the mobile crawlers consider your app to be listed on the search results page.

How to enable app indexing?

Google always keeps everything straight forward and easy to make developers play around without any hassle. To enable app indexing, the following practices has to be employed.

Enabling Deep Linking: Add intent filters in your app manifest to enable deep linking to specific content in your app.
Opt-in to Googlebot Crawl: To index app content, opt-in and allow Googlebot to crawl and index your app content through the app’s APK in the Google Play store.
Annotate: The app links can be annotated to the web pages on the website or even in the sitemap.

For SEOs who didn’t get with the process of indexing, this is the apt period to consider app discoverability since everything is going mobile. Don’t restrict yourself to web pages only; the future of mobile marketing and branding is in the hands of Search Engine Optimization (SEO).

The hype for Android next has started – Here are some interesting facts about Android’s M

k2B Admin — Wed, 27 May 2015 10:02:55 +0000

Android!!! The name that most people like to hear. The way they name their versions is something that is unique and attracts people. Yes. The versions are been named in the alphabetical order, and it would be related to some tasty food product.

Android Versions Line-up

The initial version of Android haven’t been named in the series, and the name sequence started from the third version of Android i.e. Cup Cake.

Android 1.0
Android 1.1
Android Cupcake 1.5
Android Donut 1.6
Android Éclair 2.0
- Android Éclair 2.1
Android Froyo 2.2
Android Gingerbread 2.3
Android Honeycomb 3.0
Android Ice Cream Sandwich 4.0
Android Jellybean 4.1
- Android Jellybean 4.2
- Android Jellybean 4.3
Android KitKat 4.4
Android Lollypop 5.0

What will be Android’s next?

There is a huge buzz going in the tech world that what will be the next OS from Android and what will be its name. Everyone know that the Android is following names in alphabetical order, and the next Android name will be starting with M as the previous one was L (Android Lollipop). What does the M stand for? No one knows until Google reveal the name, but people around the world have started predicting the next Android’s name. It might be one from M&M, Milky Bar, Milky Way, Mud Cake, Marshmallow, Mars and many more. But, Google has a habit of naming the internal codes and the name for the Android M’s internal code is Macadamia Nut Cookie.

What will be the new features in Android’s M?

It has been only a few months from the roll of Android Lollipop; the OS have gained many advantageous features like improved UI and notifications, better security, and the list still extends. But, what will Android M bring us? Improved UI? Advanced notifications? High security? Yes. All these with some advanced features too. Android Police and Androidpit have been few of the reliable sources to know about Android’s recent news. According to them, Android M is something that is going to turn some new feature ON.

Security Updates

Security is one important thing to be considered as we do everything online from banking to shopping. The increase in the Smartphone usage has brought us so close to the security threats as it leverages the chances of your personal information getting hacked. Google is taking up the important steps to keep our information safe and secure. In the recent Android 5.1 launch, Google has added a Kill Switch option that makes you stolen phone useless. Google also added a new feature called “Find My Phone” to the Chrome browser to help find your phone.

It has stated from a reliable source that Google will add one-touch login features to Android M that is reportedly to be launched in next few months. Also, the role of fingerprint reader will play a major role in the security of newly launched Smartphone.

Notifications Improvement

Notifications are something that needs frequent updates as it gets more and more complaints from the users. It has always been a problem with notifications as it is displayed on all platforms from PC to your Smartphone e.g. an email viewed on a system has still been notified in the Smartphone.

Google has now taken up the necessary steps to take over this issue as it is now emphasizing on unifying the notification system. A notification viewed on your system will not been displayed on your other devices. This notification will be available on all your devices that are about to run on Android M.

Smart System and Gadgets

Google is looking to connect all the Smart devices (Smart TV, Smart home system, etc.) with each other to make an integrated, single control system. Android Lollipop 5.0 has already started focusing on this feature, where Android M is likely to implement on the whole. It allows Smartphone to control all the available Android powered systems.

It’s reported that Apple has shipped over one million units of Apple iWatch that is an iOS powered Smartwatch. It is a huge number when compared with that of the Android-powered Smart watches. Android M is likely to improve the interactions between the Smart watches and the Smartphone. There is a huge buzz about Android application development which is sure to target the release of the new Android version.

When will Android M be released?

Android M is said to launch in August or nearby months. It is also evident that Android M is about to be discussed in Google I/O which is scheduled to happen later this week. There Google is likely to disclose the performance details of the Ram and the battery Performance. It’s just a few more days to expect the official word until then let’s stay tuned.

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