eCommerce Web Development – K2B SOLUTIONS – Web Design & Mobile Apps Developement

A complete guide: Building a startup into a successful ecommerce business?

k2B Admin — Wed, 07 Mar 2018 05:00:40 +0000

Building an e-commerce business is not that simple. At the same time understanding the market is not that hectic. All you need is to understand how it goes in the long run. In order to help e-commerce Startups, we have come up with this post.

Would you be interested to know how it works in getting them down on track?

Let’s Get Started!!!

We have tracked a few processes in order to know how it goes on. Hope this helps you better,

1. How to conduct market research for your e-commerce business:

It is always good to make initial steps rather than regret later. Sparing your time on e-commerce business ideas is not just smart it is essential. This post will reveal things that are required to run a successful e-commerce business. We have come up with a few tactics that help you to identify the actual market.

Keyword research:

Are you trying to find a free and the simplest way to create a hike for your product or your business? Google keyword planner would be the best solution for your demand. The planner helps you visualize how people are looking out for your product or your business during a stipulated period of time.

The tools also provide various keywords which helps you to generate ideas that you would be able to use it in the following:

Product name
Description
Blog posts
Website

The keyword research helps you to understand your audience need. If your audience is not searching for the product that you sell then that is a negative sign.

Using Google keyword planner is one simple process. The planner helps you to know the number of individuals searching using a particular keyword under a certain period. Added the tool also gives you an idea of similar keywords which can help you generate ideas.

Google trends:

Now that’s an easy way to find what is trending around. Google trends allow you to search for product or ideas. You will be able to understand the demands throughout a week, month and even a year. Now compare the volume of searches for terms, geographic locales and even find how certain events affect search popularity.

Explore social media:

The best way to explore the volume of conversions is by exploring social media. Social media helps to discover the aspects of your target market and find ideas for marketing efforts later.

This helps you to learn and leverage it through your product description, ads, blogs and social media promotions. When you use the language of your local audience, it can flood traffic to your website, through which you can build a strong customer base and improve conversions.

You can probably use Twitter to find the hashtag that is trending
Make use of Instagram tools just as you use Google trends
Enter your product name to find how many are using the same hashtag and popular images.

By understanding all these stuff, you need to make use of similar keywords and images on your social media accounts that you may engage with the existing social community.

Search on Google:

This may sound common, but many fails to perform this check. They also fail to understand the market data nor survey on their own industry before launching their product.

By performing a quick search, you definitely will end up with a big picture of what market opportunity you have for your idea, by which you could land on a perfect decision whether to proceed or to trash your idea.

Find the list of e-commerce and retail industry publications on which you could perform a certain search,

Internet retailer

Inc
WWD
Entrepreneur
Business insider
First round review
Harvard business review

Once you have completed your intense research on finding the perfect market space and your idea on what your target audience expect from you, you need to choose an excellent domain through which you directly pull in your customers to purchase your product.

Now, let us have a look at how to choose a product defining domain name;

2. Finding a better solution in choosing a perfect domain name for your product:

As the domain name speak what the product is, you need to choose the one that describes your product and the one that attracts your audience. Let us walk you through certain steps that you need to follow while choosing your domain name.

Make it simple:

When you find a domain name in which you use multiple spelling and hard to type texts, then people will definitely find it even hard to search your website. That is why it is recommended to choose simple domain names that are easy to search.

Short is better:

It makes more sense when you make it short. Popular e-commerce websites like Flipkart and Amazon use short domain names that are catchy for people to directly type in the search bar.

Use keywords:

Hope you find relevant keywords for your business in your research. Now it is time to make use of those keywords on your domain name. When you choose a domain name with a relevant keyword that your audience search for, then it would be easy enough for your domain to appear on most searches.

Make use of appropriate extension:

Extensions are suffixes. It is included at the end of your domain name. Each extension has a specific use, so it is necessary to make sure that you use the appropriate one. Let us have a look at the different types of extensions,

.Net: Technical, internet infrastructure sites.
.co: An abbreviation for company, commerce, and community.
.me: Blogs, resumes or personal sites.
.biz: Business or commercial use, like e-commerce sites.
.org: Non-commercial organizations and nonprofits.
.info: Informational sites.

Now this gives you a better idea of how to choose your domain name for an e-commerce business. Try to find a domain name that meets these statistics.

The next step is to build an SEO-friendly website, Let us walk you through certain steps in which you learn how to build an SEO-friendly e-commerce website.

3. Steps to build SEO-friendly e-commerce website:

Step 1: Plan your site structure

Your site structure should generally look like the following diagram. Always try to remember the most search ranking page should rank at the top and filter down to the following pages. There can be exceptional pages and those pages can be unavoidable. Thus, navigation through your site becomes clear and simple.

The above example clearly explains how a simple and neat structure of an e-commerce website looks. The structure begins with the home page at the top. This is exactly the most important landing page, and that can be the only page you could navigate back to.

It is really important to plan your site structure before you proceed any further. By doing this you can avoid your site from getting messed up. If you have no idea of where to land your website in future then you can follow these guidelines.

Step 2: Your URL and site structure should be relevant

Make sure that your website URL and your site structure matches. In case if you are selling tan leather shoe then your URL structure should be as follows,

www.leathershoes.com/shoes/leather-shoes/tan-leather-shoe

The URL has perfectly broken down into category –> sub-category –> product. This makes it really simple for the crawlers to crawl down and your audience to navigate through pages.

Step 3: Develop low-depth website

The most important step is having a website that is shallow. This clearly states that the site should be accessible within few clicks. A good SEO makes sure that the website is 3 clicks deep or less. This makes it easier for website crawlability. When the site is short enough Google could easily identify your website and rank it.

On the other hand, when your website is short it builds up a good user experience. When the user is able to find the information in an instance then, the user will stay on the page for a long time reducing the bounce rate.

Step 4: Perfect internal linking

The internal links are an internal connection between two pages of the same website. Internal linking is a good sign of SEO. The fore most benefit of internal links is, it provides a better way to navigate through your website. By doing so you could avoid the number of clicks that are required to reach the destination page.

On the other hand, it is obvious that it makes it simple for crawlers to crawl pages and makes it simple for users to navigate. The other main advantage of using this technique is to make use of keyword anchor text.

Step 5: Add SEO weight to site navigation

Site navigation is often considered as a tool to navigate through pages but it actually adds up value to SEO. Internal links often behave as the external links. The more amount of links that pass to a single page, it adds more the value to that page. The same is done when a number of internal links pass to a single page.

Every website will have a certain domain authority. In case, if you have a single page on your navigation then most of the website authority will pass to that page. This indeed adds up value to the page to which you wanted to pass the link juice.

By following all these 5-steps you could build an SEO friendly website that could rank easily on search engines. Make sure that you never miss any of these steps.

Once you are all set to sell your product on your freshly demolished website you need to showcase your products with certain specific features that automatically grabs the attention of your target audience. Now let us have a look at certain steps in which we need to concentrate to improve audience interaction.

4. Provide offers:

What is the first thing that comes to your mind when it comes to e-commerce website? E-commerce websites are well-known for special offers. Providing your customers with the best deals ever could make them more interactive towards your website.

Before you could offer those prices you need to take an analysis of products that are similar to your product and compare its prices on the competitive market. On obtaining the complete data of the product you could furnish a better competitive price for your product and showcase it to your audience. Provided you could also give away offers and discount that values your products. By this, you gain the attention of your audience.

5. Compatibility:

The key factor of any website is the compatibility. At recent times people have switched to smart devices. Smart devices are the best mode of reach to your target audience. In case, if your website fails the compatibility test then all the above efforts will end up in vain.

So, it is always recommended to design a website that is compatible on all devices. When you fail to develop one such design then you would definitely fail to bring in your target audience towards your site. Never miss the compatibility test for your website at any cause.

6. 3-Step payment completion authority:

The 3-step payment completion authority is one of the most valuable and deserving processes flow that most crowds expect on e-commerce websites. But most e-commerce websites fail this. That is the biggest reason that makes people to leave website instead of making payments.

How payment processes proceed?

Every e-commerce website should actually learn this 3-step payment completion authority process. It actually winds up the checkout process in just 3-steps. The 3-step process is carried out in the following steps;

Select a product
Proceed to check out
Make payment

When people find buying any product in just 3 simple steps then they automatically start to prefer your website over any other website.

7. Social media sharing & marketing

Social media is one big platform that can carry anything to the peak. People also spare most of their time on social media platforms. Understanding the advantage of these platforms, businesses have decided to influence them for their growth. Once you have designed your complete e-commerce website, make sure that you promote your website and your business on social media platforms and its relevant groups. This could help your business reach the big crowd.

Social media platforms are the biggest anchors for marketing. They hold on businesses tight to the track. Make sure that you learn the perfect time to promote your business on these platforms that you could engage with your target audience.

8. Reviews and recommendations:

Reviews are the best builders of a business. Always be open to reviews. They could highly help you with recovering your mistakes and make it up for customer satisfaction. Try to respond to all the reviews that you receive, no matter what they are. Responding to every review that you receive from your customers could build trust among your customers.

9. Customer reviews through chat:

Providing a personal chat option to your customers is one essential thing that you need to have on your e-commerce website. This gives an opportunity for your customers to reach out to you in case of discrepancies. When you are capable to fix your customers discomfort, you will gain more trust from your audience.

10. Need for FAQs:

Do you know the actual purpose of an FAQ on an e-commerce website?

It is set up to answer frequently asked questions. Adding up an FAQ on your website is an essential addition to your website. This could serve the following functions such as,

Builds up purchasing anxieties
Relieves from common doubts by publicly answering common questions
Improve SEO and site navigation
Earns trust
Delights customers with practical answers.

The above features would have explained you the importance and the need for FAQs on your website. If you have no idea or haven’t planned for designing a page for FAQ, you should definitely process it immediately.

Wrap up:

Have you planned to work on your e-commerce startup business? Launching an e-commerce website alone does not pave the way to success. Rather processing all the above-mentioned strategies are really important.

The above guide would definitely get your e-commerce website on track. But never miss one. These are strategies that are filtered to obtain a successful outcome. Get them on the go and return to let us know your success stories.

#6 Steps to Improve eCommerce User Engagement for Faster Growth

k2B Admin — Fri, 22 Dec 2017 09:32:58 +0000

Making your marketing or shopping experience a worthwhile would improve user engagement. eCommerce user engagement is the root cause of increasing per customer. But when you do so, People always try to inquire the following things.

1. Is the platform useful?
2. Am I involved with the platform?
3. Inviting a personality would benefit me in any way?
4. Will bringing the personality to the platform improve my position?

The first two question would probably relate to the engagement. Because you find no one engaging with a platform. So let us understand the steps to improve user engagement through the following infographic image.

Aren’t these steps simple and interesting to perform? You could find a better engagement of your audience on your products or services on implementing this above-mentioned infographic.

Have I missed to tell you any of the important points then let me know through your valuable comments?

6 Proven Steps to Improve Your eCommerce Business

k2B Admin — Mon, 25 Sep 2017 06:44:49 +0000

eCommerce is eventually marking its place at the peak. And that is where competition arise. In case, if you are sailing on the same boat you need to be smart and trendy enough to make it up till the end. As surviving on eCommerce platform is not just a joke. One has to be updated enough to end up with great results.

No matter how big or small is your business, you need to be prepared to win the eCommerce market strategy. This involves engaging with new customers holding the old ones and carrying your business in all perspectives.

So let us have a deeper study and explore how newest eCommerce trends can help e-commerce site owners stay on top.

#1 Mobile Marketing Is Giving a Boom:

It is the smart phones that rule over everything across the world. People have highly switched from desktop searches to mobile searches. And that is where retailers had to take care of their websites. It would be necessary for them to ensure that the websites are responsive enough and run smoothly on all devices.

#2 The Most Important Points To Be Considered:

Reinventing a responsive site is not that enough to compete the crowd. In order to improve your conversion rate, you need to integrate mobile wallet functionality. This indeed helps your customers comfortable to make payments as they place their orders.

The secondary is the mobile application. You need to have a mobile application for your e-commerce website. Most big brands have already processed them to reach their biggest audience. And that has worked out very well. This has also contributed to business growth.

#3 Social Selling Has a Lot To Do With Ecommerce Growth:

Did you notice that social selling is making its way much better than any other platforms? As most of the online marketers have started to promote their brands through social media, thus this creates a wide range of social traffic along with generating revenue.

Why not you give it a try. You need to plan for a social media marketing in order to generate such revenues.

Make use of the Facebook live or video options to showcase your products and its features. At the same time, plan for events and get them updated on social media platforms.

#4 Drive Multiple Options In Payment And Shipping:

If you are planning to maximize sales this 2017 then you need to improve payment options. If you’re engaging your customers to make payments with different options then you are gaining their trust. This automatically helps to generate leads.

On the other hand, you need to improve your shipping features. As online shoppers expect to receive their ordered products in time. If you are capable to give away your customer’s orders in time within 24 hours, you will definitely recognize an improvement on E-business to a greater extent.

#5 Make It a Personalized Experience:

A personalized experience is a common factor that most e-commerce business owners have already identified. Through this experience, you could introduce new products and give away new deals to your regular customers. This could trigger their instant purchasing decision. This trend is highly expected to have its way this 2017.

With the updation of many new tools and technologies, brands can make possible moves and efforts to provide suggestive selling. As customers are kings of trade, you could convince them to purchase immediately.

#6 Voice Search Increases Engagement:

People have become too busy and smarter these days. And they are planning to have things that could be instant enough and time-consuming either. This is where voice searches could play a better role. Initially, voice searches were tools that involved fun factor. Now the same tool is getting better to boost your sales.

In order to maximize your selling benefits, voice searches could be added to your websites. This could be optimized with some quality content that they could even rank on Google searches. A recent analysis has proved that 20% of search results were through voice searches. If you are trying to adapt this functionality to your store, then I tell you, you are going to have a great result very soon.

Final Verdict:

Instead of making 1000 measures to improve your e-commerce business try out the few effective strategies that could have an immense effect on your business. Get them all implemented to your e-commerce website and optimize your website to rank better on search results.

Have I missed out any of the interesting or important strategies? Then let me know through your valuable comments. Do let us know on your success note. You could also have a look at the following content to have a better idea on your e-Commerce business.

Relevant Topic:

How to improve conversions through your e-commerce website?

k2B Admin — Wed, 23 Aug 2017 06:41:37 +0000

What strikes your mind when you hear the word “E-commerce website“?

Is it the poor images that get displayed on the screen?

The retarded delivery system?

Or any kind of issue that causes you regret on selecting the website.

These are some common mistakes that affect conversion. I have come across such experiences either. And that is why I write this post to help readers out of my experiences. This post could help you develop an e-commerce website that improves conversion rate.

Wish to hear it from me?

Let’s get STARTED!

Quality Images Grabs Attention:

Though stores are now placed had hand reach distance, people always love to buy online.

They buy products through looks.

That is why you need to present them in a way that grabs their attention. The product needs to communicate its feature and attribute within the two-dimensional scape.

There is no doubt at all, images can improve conversions. But it depends on the size and quality of the image that you present.

Let me explain you how could images have an impact on visitors.

Image Size:

When you are about to post images of products, bigger images are not advisable.

A study found that interest of people varied to the different size of images.

Image Quality:

You should be good enough at posting quality images with perfect lighting.

Make sure the image is large enough and not blurry. At the same time small enough that it does not consume loading time.

NOTE: Make sure that you optimize the image before you upload them.

360-Degree Image:

Curative set of images can increase conversions.

Make use of the dynamic image technology, that customers could rotate the image as the view them.

These images seem to improve conversion rates up to 27%.

Context Images:

Context images are responsive. These images create a scenario that visitors imagine themselves enjoying the benefits.

Eye-Tracking Images:

Did you know, eye tracking images are better interactive than normal images.

Whenever you chose to upload an image of a product with the model. Make sure that the model is looking at the image.

You need to notice all these strategies if you are willing to engage your customers with images.

There is another category where your visitors get engaged at a higher range.

YES! It is the videos.

Most of the times I have noticed consumers skip placing orders on certain goods. It is because they are unaware of how the product works.

A how to do video could make it better for consumers. As some products come with complex features people find it difficult on how it works.

At such cases, a video that explains how the product works could help customers in a better way.

Comparison Videos:

The most common thing which indeed everyone does is the comparison.

Everyone wishes to own a product that is best in the market. At times they try to be better than someone else.

We term the attitude as the comparison.

People compare products to know which would be the best one and opt for the one that has the best features.

So, if you post a comparison video that would have a better interaction with the audience.

Product Review Videos:

When someone reviews a product for customers it becomes simple to end up their decisions.

And that is why people go in search of reviews of their products.

Why not you provide them? This saves time and engages customers avoiding them to leave the site in search of reviews.

Post a review video of the product, this could definitely make customers stay on the page. At the same time end up with positive decisions without leaving the page.

Best Design Practices:

Since it is an e-commerce website, it doesn’t mean that you need not concentrate much on design.

No matter what kind of website you launch, you should always stick to the best design practices.

You should make sure that you make use of definite color palette and stick to one consistent design.

Customer Care:

A pre-sale customer care option can have a good impact on regular customers.

Customers who make regular visits to your website are blind in placing orders. But on a certain product, they might have persistent questions that create hesitation.

At such cases, a pre-sale customer care who can answer questions at an instant can break barriers. This pushes customers to place orders with 100% hope.

Free Shipping:

This is one of the most important functionality even I look for.

Many customers who visit the website in search of product first peep into the price tags. The very next thing that they look at is the free shipping.

As most dealers fail to impress customers with such tags end up with losing the customer.

It is like, they are very close to place orders yet so far as there is no free shipping.

Are you offering your customers FREE SHIPPING!!!

No?

Then you should definitely give a try and am sure you will find improvement in your conversion rate.

Call-To-Action:

Finally, you need to call your customers to make some decision, if not there is no use of making all these efforts.

I have come across websites that fail to highlight the call to action button.

Try to make the button different from all the other ones.

Your customer should be able to differentiate the functional button.
Make sure that the button stands out of the other content.

Final Verdict:

You need to be unique and appealing to the crowd.

To do so it is not required to overcook your dish.

There are many other strategies to make an e-commerce site more effective. But not all are required to improve your conversion rate.

All you need to do is communicate with your audience. Make sure you create your e-commerce website for your customers and you need to make it user effective.

Implement these strategies to make differences. But, do not fail to tell us about it.

If you feel that I have missed any of the strategies that could help with better conversion rate. Remind me of them through your comments.

You could also refer these posts on e-commerce websites,

Developing a eCommerce website? Consider Avoiding the Following Mistakes

k2B Admin — Sun, 22 Jan 2017 22:13:23 +0000

Web and mobile app design industry is becoming hot shop for business since the demand of website for every business in increasing proportionally. Customers expect a certain standard of website design and usability, especially when shopping on eCommerce websites. eCommerce industry is getting the spotlight as the people have move towards a online world where shopping is made easy and hassle free. Nearly half of the world’s population is shopping online in which nearly 90% are doing it through their mobile device. If you make too much design and functionality mistakes, you will not only lose your customers but also, harm your long-term reputation. Fortunately, most mistakes are relatively easy to fix.

Mistakes to Avoid While Developing eCommerce Website:

If you want to improve your current eCommerce site, or you’re thinking of creating a new eCommerce website, here are some of the most common design mistakes to avoid.

Information Overload

Although it’s tempting to cram each page – especially the homepage – with your red-hot products and promotions, you don’t want to visually overload your visitors. Make a good first impression. Avoid pop-ups, animated graphics, and background music. A clean, self-explanatory structure is more likely to convert visitors into customers.

Poor Product Descriptions

Too many eCommerce stores feature generic, uninspiring, and meager product descriptions. Make sure you answer all the questions a shopper may ask about a product. Use emotive language that stirs emotions in the reader. And highlight the product benefits – don’t just give a list of technical features.

Vague Contact Information

Before customers make a purchase, they need to know they can trust you. By making your contact details clearly visible on every page, they’ll be reassured that they can contact you if they have a problem. Consider adding a separate help request form, or at least include an FAQ section.

Lack of Error Reporting

It’s very frustrating for shoppers when a page error occurs during site navigation. Technically, it’s easy to set up notifications when unexpected errors occur. Ask your webmaster to install automatic email alerts if a 404 (page not found) error occurs, for example. Then fix it.

Not Displaying Related Products

Look at the displays in any brick and mortar store and you’ll see related products grouped together to increase the chances of add-on purchases. If you don’t design your website in the same way, you could lose many potential sales. Consider using an e-commerce platform that also allows you to manually add related products to the product pages.

An Ineffective Site Search Engine

Many e-commerce sites have inadequate site search facilities. Make sure customers can filter their search results. For example, can customers refine their searches by price, category, and popularity? Help visitors find exactly what they’re looking for by including a highly visible search box in the top right hand corner of every page.

A Lengthy Checkout Process

The quicker a customer can complete their purchase, the better. Don’t give customers too much time to reconsider with long forms and a confusing checkout process. If you can, combine checkout pages by using two-column layouts. And offer the option of registration after the order is complete.

Not Enough Trust Indicators

Trust seals and security badges such as VeriSign, BBB, and Truste will help strengthen your credibility and should improve conversions. Testimonials, customer reviews, and displaying a client portfolio will also boost the confidence of visitors.

Lack of Mobile Friendliness

Mobile friendliness has now become a part of every design and development phase as Google started penalizing websites that are not mobile friendly. Moreover, user will get frustrated if they have a website that is not responsive as most of the shopping is done through an online interface.

Know more: Google launched its new algorithm – Make your website mobile friendly or stay out from search results

Confusing Navigation

If customers can’t find the product they’re looking for in a few clicks, you may have lost a sale. Carefully plan your navigational links and product categories to maximize site usability. And have a clearly visible and highlighted “checkout” options that might please your customers.

eCommerce will emerge to a new level in 2015

k2B Admin — Fri, 10 Apr 2015 12:17:14 +0000

The ongoing digital trends are taking the world of commerce to a new level. As 2014 proved us that the ecommerce market will be on the rise, 2015 is sure to hit the shores of every retailer with a massive growth in business. Also the increasing trends in web and mobile technology will create a great impact on the sales of ecommerce business.

Things to Concentrate in 2015

eCommerce giants call 2015 as the year of eCommerce rise. To get ahead of the competition, one needs to predict the future of the industry which is really a crucial thing to do. Stay prepared to meet the challenges you face in 2015. Few important preparations that needs attention to make your business more successful in this year are explained below

User experience and customer service is more important

Internet technology has created a revolution over the years especially in the field of eCommerce. The growth of online stores is massive when compared with that of the traditional in store selling. It has been predicted that in 2015 eCommerce stores will have a responsive website design and be concentrating more on reliable customer service and there will be a great change in the user experience. It has been proved that better service and experience will increase the sales and will be a key to eCommerce success.

Same day delivery

A couple of years back, the major difficulties faced by the eCommerce providers were the prominent delivery. But this year is not going to be the same. Amazon has unveiled its plans stating that it is going to take prompt delivery to a striking level with the help of delivery drones. Delivery is relatively cut down to around 30 minutes by these delivery drones. The traditional delivery vendors are failing to deliver the items on the desired time. People like Lufthansa in Germany are deploying their logistics platforms to help retailers to achieve the delivery time.

The world is moving towards mobile

2014 was really a good year for mobile commerce. It turned out to be one the key factors for the increasing sales and also it helped many on-the-go customers to stay updated. In recent times, the mobile OS vendors like Android, iOS and Windows are taking necessary steps to keep mobile experience safer by getting ahead of the hacking world invents. In 2015, shopping experience will be optimized for mobile users to make them feel comfortable while shopping online through their personal mobile devices. The companies that hesitate to use this will be in the ground of the ladder.

Impact of Social Media

As in 2014, Social Media Marketing will continue to play a major role in the eCommerce business on the year 2015. It not only makes productivity but also some reliable profits. Facebook and twitter has already started to integrate eCommerce functionality like ‘Buy Now’, ‘Shop Now’ and ‘Sell Something’ and also will try to add more to them as the most effective shopping tool. Not only these two media platforms but also many other are planning to get in to the world of eCommerce.

The very new Omni-channel Retailing

Even after many new implementations in eCommerce, few customers find it difficult to choose a product by its features. But after the introduction of Omni-channel retailing, the difficulties were solved. Omni-channel retailing uses all the available channels like online stores, retail stores, mobile stores, mobile app stores and many other available resources to help customer decide which product to go with according to their features. To explain it more in general, it is just shopping a product from a in-store with the detailed and information-rich content of online world. In 2015, Omni-channel will be a great influence for online sales.

2015 – A Year of Emerging Markets

eCommerce giant, Alibaba made the top billing in 2014 which was closely to 40% of the world’s eCommerce market. Jack Ma, Executive Chairman of Alibaba Group stated that 2015 is going to be the year for emerging market like Asia Pacific, Africa, Latin America and the Middle East.

In Asia Pacific, the eyes are just on the India’s eCommerce market as it the local player like Flipkart and Snapdeal are climbing the ladder flattening the giants like Amazon and eBay. They are sure to invest on digital marketing, responsive ecommerce web design and web analytics. In a Forbes India report, Pragya Singh of Technopak said, “Urban India’s increasing shortage of time is fuelling the growth of online grocery”. E-grocery in India is also growing and sure to hit the market in upcoming years.

There is no doubt that in 2015, eCommerce is sure to offer many opportunities for the sellers and even the buyers.

Create an Online Store using CS-Cart

Nithish Kumar — Wed, 25 Jun 2014 05:52:48 +0000

Technology improvisation makes people smarter and showers heaps and heaps of benefits to the users. To top as a victorious online store, it should be capable of managing an infinite number of categories and unlimited products to gain quality response from the end users. These user-friendly websites can be utilized by the users even without any technical knowledge. The virtual interface and the exclusive features of these stores dig out the shopping needs of the people and enchant them completely.

E-commerce, a booming industry in today’s market has a lot of scope and this is mostly preferred by most of the marketers to promote their sales to a higher level. Creating an eCommerce site to attain a great reach in the bazaar without the help of the developers is possible nowadays. If you’re in search of a classy and stylish shopping cart for your start-ups to meet up all your needs, then CS-Cart will be the right choice for you!!!

What is CS-Cart?

Cs Cart is one of the most excellent shopping cart solutions to design an online store despite the size of the business. This amazing tool helps to administer your online store wherever you’re. Sustain your customized online eCommerce website on your own server to manage your business with maximum comfort.

Why CS-Cart?

CS Cart is available in three standalone editions:

Professional
Ultimate
Multi-vendor

This is the reason why, this tool suits all the businesses of any size. This can be used for a new standalone project or it can affix more functionality features to the existing one.

Create an Online Store using CS-Cart

If you wanna start up a business and develop a website on your own? Don’t be worried that you’re not aware of the HTML and CSS codes which are the basics for creating a websites. Your creativity is quite enough to create an online store using CS-Cart.

Follow the below instructions to craft your own desired website to augment your business:

Installation & Setup

Create an account in CS-Cart Customer Help Desk system. Place an order for CS-Cart license. Then download the software in your system.
Register a domain name with the affordable CS-Cart hosting packages.
To offer a safer environment to all the customers, get an SSL certificate installed on the server.
Then install CS-Cart software on your server.
Give your entire company address which is given to calculate shipping costs.
Then, list out all the languages in which the site will be available.
Quote the prices to be displayed and the payment methods to be accepted.
Give the mode of shipping methods.
Create and set up taxes applicable and the necessary terms and conditions.
Set up all general settings like minimum order amount, weight symbol, one-page checkout, extended search, etc.
Once the installation and setup was over, you can add the products manually or import the whole product database in CSV format.

Home Design

Pick the captivating design from a list of design themes available.
Provide the essential information like title of the page, welcome message and meta-information in the home page.
Pop in your own logo. Then in CS-Cart admin panel, change the default language to date and time format.
CS-Cart default functionality has to be changed, if your company has some special features. This can be done easily if a person is well-versed in Smarty Templates, MYSQL, and PHP.

Endorsement

This part is only to attract the customers towards your business. You can do so by adding additional and striking features like reward points, gift coupons, promotions, etc.
Use a resourceful and innovative content management system (CMS). This helps to store large number of products classified under various categories and this in turn, promotes your business by attracting many customers to your store.
Different information pages like featured products, related products, bestsellers, listing as per price, listing as per category can be used to group the products in a structured way.
Then focus on the target audience by advertising your site on the social media.

Kick start your own dream business and bring all your imaginations into existence in the form of an online store with all your creativity!!!

What you need to do to make your e-commerce website mobile-friendly?

K2B Editor — Wed, 19 Mar 2014 13:19:59 +0000

You have an e-commerce website for your online business. Well done. But, is it mobile-friendly? If no, then that may be the main reason why your website is not preferred by most users for online shopping.

Because, in the recent past days, more and more people are turning to their handheld devices like mobile phones and tablets to access the web. So, it is important that your e-commerce website must not only be user-friendly but also be mobile-friendly.

Furthermore, the web design must be conductive in order to make the e-commerce portion of the website navigation-friendly, i.e., easily accessible for users. Always keep in mind that the users may not have enough patience and also may easily get frustrated. So, make sure that the users must stay on your e-commerce website, and they can able to complete the purchase or transaction in a timely manner.

So, are you ready to make your e-commerce website mobile-friendly? If yes, here are the three ways to go about achieving your goal.

Keep everything simple: Never make the navigational system overly confusing; always make it simple and easy. Ensure that the users can able to view a clear and concise navigational path towards buying your products or services. Once your e-commerce mobile website is developed, imagine that you have never used the website and look out the website at your customer’s perspective. Then customize your website to meet all your customer’s requirements. Always make your website simple, fast and easy, and also make your navigational links obvious. If everything in your e-commerce website is concise, quick and smooth, then the number of purchasers using your site will be increased, which in turn increases your retention rate and profits.
Make your e-commerce website responsive: A responsive web design is an approach in which the information from a website is converted to fit different types of devices such as mobile phones and tablets. To provide an optimal viewing experience to your users, make your e-commerce website responsive. When your website is responsive, it makes it much simpler for the users to access what they need from your website. The most important things, such as products, services and the e-commerce portion, have to pop right out at the customer, allowing them to have a quick and on the go access to the mobile commerce portion, and hence successfully complete their purchases.
Use WordPress to build your website: WordPress is an open source blogging tool that provides a huge variety of plug-ins and enables you to build an effective mobile-friendly websites easily. For example, WP touch is one of the plug-ins that will make your e-commerce website mobile-friendly and accessible. That is, this plug-in allows the users to see a mobile version of your e-commerce website on their mobile phones. In case, if you don’t have WordPress, then you can still use other ways to make your e-commerce website mobile-friendly. So many methods and approaches are available to make an e-commerce website mobile-friendly. So, choose a best one for your e-commerce site to achieve what you need.

At K2B Solutions, our expert web design and development team can help to make your e-commerce website more mobile-friendly for your users. We set up WordPress through your e-commerce website to make the entire process simple. Also, we make the navigational links simpler and concise, and thus make your e-commerce website responsive, which can help retain your customers and maximize profits for your online business.

PSD to Oscommerce Conversion Services Work as a Helping Hand for Your Business

k2B Admin — Fri, 12 Jul 2013 08:23:33 +0000

OsCommerce or Open Source Commerce is a free online store management software program generally used on any web server that has both MySQL and PHP installed on it. With the help of OsCommerce, businesses can be easily done on the internet all around the world.

As OsCommerce is open source software with various advanced features, people can have an enjoyable and reliable online shopping without any difficulties. So, to attract a huge number of customers to their online shopping website, business owners prefer to have OsCommerce to build their online stores.

OsCommerce helps both business owners as well as their customers by providing them with customized online shopping system. Generally, people love to do shopping through internet as they can able to shop by simply sitting at home and getting their items or products at home easily. Thus, OsCommerce has become more popular among the people who have an interest in online shopping.

Even though developing an e-commerce website or a web store is simple, you need to seek assistance from a professional web developer or a professional web development company to get a competent e-commerce website.

Because, creating an interface for an e-commerce store is a great dispute. Suppose, if you want to have an OsCommerce store for your business, then you need to have a great looking website with an appealing design and attractive interface with a catchy idea on the website that grabs more number of customers to your business.

In order to represent your business, products and services to your customers in an attractive manner, you need to prefer PSD to OsCommerce conversion method for your e-commerce website development or online store development.

By using a PSD to OsCommerce conversion method, you can able to get a perfect shopping cart with advanced features like user-friendly functionalities, multilingual support, multiple browser compatibility, limitless products storage and maintenance of database, etc.

Thus, PSD to OsCommerce conversion provides you effortless maintenance options for your shopping cart and advanced online shopping facilities for your customers. Hence, PSD to OsCommerce conversion gives you a superior edge among all the rivals in the online world and also augments your business presence in the competitive market.

There are some professional OsCommerce development companies who provide excellent PSD to OsCommerce conversion for seamless online store management. Only the experienced OsCommerce development companies can able to deliver you with the largest measures of PSD to OsCommerce conversion services based on all your business requirements.

The professional OsCommerce development companies remove all bugs and errors during the integration of PSD designs for your online shop. Suppose, if they find any errors, they can help their clients by providing them with the most suitable solutions that makes them feel good about their web store.

As almost all businesses need to get their data converted into a web supportive format, the services provided by OsCommerce development companies including the PSD to OsCommerce conversion services have become more imperative among business owners who want to build their online shopping store.