Digital Marketing – K2B SOLUTIONS – Web Design & Mobile Apps Developement

The best ways to end up with successful guest posting

k2B Admin — Mon, 02 Jul 2018 09:57:27 +0000

The most important and beneficial techniques for building your online presence is guest posting. When you do it exactly the way it should be, you can drive a huge traffic. Even after knowing the benefits of guest posting most business invest very less in this technique.

Our company has also done a few guest posts and we even accept guest post for one of our child domain. We indeed find great results through this technique. We would like to help you out either to build a better audience for your business.

We have come up with a few techniques that can help you to build guest posts that eventually end up successful for your business and drive great subscriber counts.

Let’s Get Started!!!

#1 Explore blogs in which the audience are interested in your niche:

The biggest reason behind preferring guest post is, many wanted to be featured on the top listed blogs. This can improve the blogger’s credibility and efficiency. Still, the secondary level blogs and blogs that are outside of your niche could bring more leads and traffic.

LinkedIn is one of the most important platforms that promote your content in a better way. There is less necessity to spare for promotions when it comes to LinkedIn. The audience on LinkedIn is broadly targeted when compared to digital marketing blogs. A few people who read our articles subscribe to our network.

When it comes to industry blogs you will have to compete with a huge crowd as there would be many experts who write the same. When you are capable of targetting outside your niche you will be able to excel your attempt, as your competitors aren’t guest posting there.

You should definitely try this out for the sake and check how your to deliver performs. But never eliminate publishing on blogs since you were not able to find the most well-known blogs of your niche.

#2 Introduce readability to your blog articles:

The second most important thing that should be taken care of your blog post is the readability. You can also add screenshots, analytical data, results, infographics and much more that boosts your readability in your reader’s sight.

Most of the time when bloggers frame a blog post, they concentrate much on the content and fail to come up with credibility boosters.

The first time when we shared our company blog on the zest.is network we were not up to the expectations. But later when we shared the article on “How to reclaim lost link value in just #3 steps” the network accepted it. They had our post featured for the week. Including screenshots and data about the research we do improves the readability when compared to other bloggers.

Most bloggers do this only to their certain blogs. But make sure you provide the same to all your blogs and articles.

Do you find our readability in this article?

#3 Optimize your guest post for better searches:

While creating content most guest bloggers do not concentrate on the SEO. In common, guest bloggers highly focus on content for every domain’s audience or just to get featured.

People normally come up with the following question,”After all, it is someone else’s blog and what is the need to care for SEO?” One common answer to people who raise such questions is, blogs that rank on search engines can help in driving traffic, which clearly states that your business gets easily exposed to the crowd.

Taking it further, a well-written guest post on a popular blog can pull natural links from blog readers. And if the post ranks on the search engine, then it can further bring in more links through people who discover it.

Especially if your blog post is featured on an authority website, then it can add more value and even passes link equity to your site.

#4 Find blogs that publicize your post for free:

If you want your blog post to sustain its value for a long time, then all you need to do is find websites that promote your old blogs.

You may also have a look at the following strategies,

Linking old articles: Internal links are one of the most important strategies in SEO and it can help drive visitors to explore your old content. There are a few famous sites that include internal links in their articles.

Social media: A few blogs schedule social shares of old blogs. To know if they really exist you could check their Twitter or Facebook feeds to find out whether they really share their old posts.

So, when you try to post a blog on such sites, you need to make sure that you pick a topic that other writers would love to refer every now and then.

#5 Commit long-term guest posting:

When it comes to search engine optimization every single strategy takes a long time to process its results. And that is why it is recommended to wait to notice results and even process those strategies for a long time.

The same way, guest posting is also a long time strategy, and it definitely requires consistency.

Planning for guest posting on the same blog gains more exposure to the blog’s audience. It requires more than 5 impressions for someone to remember your brand. So it is required to guest post multiple times that you could notice better results.

The guest post may not bring in the expected traffic towards your business. But we assure it brings the right traffic for your business, especially the ones that convert.

Wrap up:

Guest posting is one of the most important strategies and grabs more attention of your targeted audience. Most brands fail to know the importance of guest blogging and a very few are keen on getting them implemented for better results.

If you are among the non-users, make sure that you start guest posting on high authority sites. This could highly help you in obtaining the biggest results ever. You also improve the subscriber count for your feeds that you post on regular basis.

How to build an SEO based site structure for your website?

k2B Admin — Mon, 25 Jun 2018 07:09:58 +0000

When a website is perfectly framed there are chances to rank better. Users prefer well-furnished websites and that which provides the better user experience. Such sites perform well on search engine results.

As artificial intelligence has evolved in Google’s ranking algorithm, voice searches, and mobile first indexing, there is a lot of importance towards websites appearance.

It is no more the same way as expected to be. You will no more just drop in pages on the internet rather it has to be bundled up into categories that search engines can understand on which topic you refer them for and for what category they should be ranked.

But it is really important to concentrate on the keywords for better ranking. On the other hand, topic relevancy plays a furthermore. All these fit together when the website structure is properly designed.

Now let us see why is it important to have a good site structure.

Reason to have a good site structure:

As stated earlier, the structure of the website is really important both in terms of visibility and SEO. A genuine website should be easy to navigate, user-friendly and must serve its purpose. Only then the website will be able to obtain more subscribers, make sales, generate revenue and even present the information in the best way.

SEO benefits behind good site structure:

The following are the SEO benefits of having a perfect site structure;

#1 A good site structure helps you to obtain site links on Google search:

Doesn’t that sound amazing. Look at the following image, you will be able to find TCS’s complete links beneath it.

This can be automated by specifying which parts of your website to be shown as site links. The best way to obtain site links is by making your site structure look better.

#2 Helps search engine understand the website content:

A good site structure can help Google search engine crawlers to read, and index your website faster which obviously improves your site speed. This highly improves the chance of ranking better on Google search engines.

Now let us examine how search engines work,

They track your website on the web
They crawl your home page and the links on it
They figure out your site structure

This is where the site structure plays an important role. When your site has a perfect site structure, then it becomes more easy for the crawlers to crawl onto your page. In contrary, if the website has a poor site structure, still the search engine indexes your website. But it takes a lot of time for the search engine to complete its understanding of the website.

Reduces bounce rate:

When your website has a good site structure it automatically improves user-experience further reducing the bounce rate of the website. We all know high bounce rate would affect the normal performance of the website in SEO perspective.

High bounce rates are indeed a negative signal for the search engines. And this eventually leads to a poor ranking of your website.

When you have a perfect site structure, your users will not only be able to find your website, but they will also find it easier to navigate. Thus, this improves usability and reduces bounce rate.

How should a website look?

Before moving into the optimization techniques let us first understand what needs to be achieved and what is the genuine site structure?

The site structure is strongly based on the content of the website. In case, if we happen to segregate website then we can divide it into the following,

Blogs
Corporate websites
News websites
eCommerce websites

Blog structure:

Apart from home page and all other important pages, blog posts should be classified into categories. For example, if you own a music-based blog, you need to categorize it into folk genre, western genre, classical genre and so on.

Small business/corporate site structure:

In case, if you own a small business website or a corporate website it is required to provide more information about the services and product that you offer. Make sure that you have a main category that further classifies into several other sub-categories.

News site structure:

Say you have a news website or an online magazine, group it into a number of categories according to the type of content that you put in them. This helps users to easily navigate into your website and find their relevant content.

E-commerce site structure:

Finally, if it is an e-Commerce store, this can be a little more complicated one than the rest of the websites. As this includes a number of products in them. When compared to other site structures, you will have to create a home page, which further classifies into various other sub-categories and further into categories.

But make sure no matter how many ever main categories your create the list shouldn’t exceed 3 levels of depth.

Optimizing site structure:

Hope you have obtained an ideal site structure of your website. Now it is time to know how to optimize your site structure based on SEO. The following is a few important steps that you need to make a note of,

Plan your site structure
Optimize your categories
Use HTML and CSS navigations
Create SEO friendly permalink structure
Create the sitemap for users

Plan your site structure:

As stated earlier, if you are planning to build a new website, make sure that you will build a perfect site structure as shown in the above classifications.

If you already own a site, it is recommended not to change your site structure as your site is already indexed and has some ranking. Changing any of the existing might affect your current ranking position. So it is better to sustain what you hold now.

Optimize your categories:

Whenever you create a new category make sure that you optimize it according to SEO. Make sure about the following,

Optimize title and description of the category according to keyword
Include short introduction
Add images with ALT text
Slug optimization
Include sitemap
Add internal links that point to categories

When you are optimizing your website according to SEO, make sure you concentrate on all its stuff. Missing even one or two could really impact the normal ranking positions. Ensure that the entered meta tags are relevant and keyword oriented. This would help your website to rank better for the keyword that you have targeted on the meta tags.

Use HTML and CSS navigations:

It is recommended to avoid using Javascript and AJAX while building navigations. To turn it simple and easier for search crawlers to navigate easier is by implementing HTML tags along with CSS formatting.

Also, avoid using images for navigation, rather make use of text. Which means, if you wish to link a category to the home page, then do not add an image and link it rather have some text link on the page.

Create SEO friendly permalink structure:

The most important thing that you need to remember is the permalink structure. You should be mindful to create SEO related URLs that match your site structure.

For example:

Let’s assume that you have decided to adopt this site structure for your music blog:

Homepage
music Category -> Articles
western music Category – > Articles
Your permalink structure should be as follows:

mymusicblog.com
mymusicblog.com/articles/music
myfitnessblog.com/articles/westernmusic

So the example of permalink structure would have helped you much better to design a proper site structure for your website.

Provide XML sitemap:

It is really important to create a sitemap for your website and share it with the search engine. At the same time, you can include an HTML sitemap at the footer of your website that your users could use them to the know the hierarchy of the website.
Here is an example of sitemap from K2B Solutions,

Wrap up:

We do not know how far you were aware of the techniques, but we intended to write this post in order to help you out and many others to build a website that not only your users would like but also the search engines would like.

Make sure to follow all the above-mentioned techniques to rank better on Google’s search engine and make your website appear on the top ranking of most search engines.

The most important digital marketing trends of 2018

k2B Admin — Wed, 14 Mar 2018 13:17:49 +0000

Planning to check what works for your business and what not works this year? As you are busy working on these experiments we would recommend you to involve these tactics to know if it works for your business. We have summed up a list of digital marketing trends to keep an eye on and to implement them this year.

Optimizing it for voice search:

Voice search is already on the go. People find it comfortable to make use of this technology. Most smart devices are already equipped with voice search techniques. Google also considers it really important when compared to normal searches. On the other hand, IoT is also taking its track parallelly with Google home.

What makes voice search so unique?

Voice search makes it simple when it comes to searching an information on the web. Normally when people are on the go, they would find it really hard to type their queries all the way on the search tab. Earlier, when Siri was introduced by Apple, it made users really more comfortable to find information on the web.

This eventually had an impact among all other technologies and platforms. But that is where many found it difficult to manage. Because whenever a user mentioned a typical word that the voice analyzer wasn’t able to recognize, it generated a wrong information. This indeed tested the emotions of the user. Understanding the pain points of the user, the AI bots were further furnished for a better performance. Now all this have paved way for improving marketing techniques.

As voice searches have become the most important aspect of searches, people started to expect the same on websites which they visit. Most businesses have already optimized their websites for voice search. Still, business owners are trying to make it more natural for the user. It is also expected that SEO will shift towards natural searches. That is why businesses tend to concentrate more on voice searches and to make it more efficient along with AI.

Mobile first indexing is becoming authoritative:

We believe many of you all would be peeping into this post from your mobile. Yes! mobile searches are turning out to be authoritative which made businesses to highly concentrate on the same. It is recorded that 58% of searches and visits were done on mobile devices. People depart timely and they wish that it would be more convenient if mobile could make it up for all their online needs.

And that has already come into existence. Most websites have turned to be mobile friendly which indeed improved their conversion rates. And it is expected that mobile-first indexing would continue year-over-year. There are certain benefits that really matters for business owners,

Influence a best-in-class user experience strategy that makes customers to complete the final payment
Stay ahead of competitive websites and trends
Builds an optimum experience across devices that build flexibility and reliability for your customers to adapt
Improves search engine ranking that automatically floods in traffic

With all these benefits businesses are trying to upgrade their websites to the next level meeting both customer needs and Google’s requirement.

Google AMP will influence digital marketing:

Google AMP is the latest technology that was found to instantly track mobile devices. It relies on a specific form of HTML which is so-called the AMP HTML. It strips down the presentation of the content. This technology was considered very important for SEO at the very instance when it was launched. It is because of the speed update that Google released.

Every business was in an urge to transform their website. It is because, Google’s update was predicted to ruin all the websites that lack instant loading speed. In order to overcome, business owners started to update their websites to the AMP version. This indeed improved their ranking.

The following are the positive effects of AMP on digital marketing:

1. Google AMP is common to all publishers
2. AMP is an open source
3. Paid search impressions are likely to improve
4. AMP enabled articles ranks higher on SERP
5. Analytics is expected to arrive soon at AMP
6. Content will obtain more readers
7. It is expected to have more features and formatting options shortly

With all these features on AMP, businesses that adapt AMP version of websites will soon find its best way to SERP. If you haven’t planned for it, then this would be the right chance for you to upgrade to AMP. Make sure that you get it done before the speed update hits the web on June 2018.

Chatbots on the move:

This year there would be an intense need to think about the social media bots. Chatbots are in existence for the past few years but we have found a huge AI improvement in recent days. At recent times, companies have started to make use of these chatbots for their customer support and marketing strategies.

Chatbots are highly used for customer service. The analysis states 61% of consumer chatbot’s interactions are focused on customer-service related questions. We find a bright scope for the future bots too which is estimated as 85% of customer interaction managed by chatbots by 2020.

You might be thinking, how effective these chatbots implementations be? We could challenge you on this. Many of us would have come across bots that made us blind. We would find it difficult to differentiate between a human and the bot. Why not use the same strategy on your website? Make it more fun and engaging to start the conversation. Because it might find them harder to trust these bots initially.

Data-driven techniques could really work well with audience engagement. For example, if you are sending some 1000 messages via chatbots tool, it is sure that at least 800 people will see your message. These rates are highly appreciable when compared to email open rates. Thus, making it a unique channel that cannot be ignored.

Reviews:

Organic traffic from SEO is considered to be the biggest source of traffic for businesses. In spite of various factors and elements that are involved in ranking, reviews stay ahead of any other strategies. The search engine giant analyzes all your Facebook reviews, Google reviews, Yelp reviews and more.

The ultimate purpose of Google analyzing all these reviews is, “what is the need for Google to prioritize a business in search engine which holds a single star rating”. And that is why Google reviews are considered important as they could build or even break a sale for you.

On research, it is found that most adults under the age of 50 regularly check on online reviews before purchasing a product. Do you wonder what would they find? A set of positive reviews could build them trust and help them make bold decisions. Trying building a healthy plan for obtaining positive reviews for your business. But make sure that you are safe to incentivize people as this method is not recommended.

Media assets:

No matter what type of business you’re in. You need to consider your business as a media company. Where do you gather your information about what’s going on in this world? What would you prefer reading news online or reading a newspaper? The news that you gather handles the conversation for the day, week and month.

The only way that you could handle an effective conversation with your client is by getting quality content in front of them. Build a platform that is completely focused on providing authentic content to your end customers. This content could be of any form either a blog, podcast, video or even a live stream that you could post on regular basis. Any business that posts authentic, relevant and informational content will stand ahead of its competitors.

Marketing automation:

Marketing automation has become a powerful source to automate marketing processes. On either side, there is a lot of myth on marketing automation which makes it a popular choice for most B2C marketers. Let us have a look at some of the benefits that marketing automation has,

#1 Workflow automation:
A successful digital marketing campaign requires assets like forms, call to action and conversion pages. Now all these could be automated through automation workflow. There are chances for human errors to occur while performing repetitive, routine tasks. With workflow automation, it is easy to handle things simultaneously for a smooth marketing workflow.

#2 Increased ROI:
Investing in marketing automation when properly utilized can benefit the upfront investments. The following are a certain statistic that needs consideration.

About 78% of high performing marketers have identified that marketing automation is the key contributor to improved revenue.
An analysis report states that between 2012 – 2015, 84% of marketers have started to implement or have planned to implement marketing automation software.
By 2020 it is expected that most customer relationship businesses will be handled through marketing automation software.

#3 Relationship marketing:
Relationship marketing is a form of marketing that highly focuses on achieving high customer satisfaction scores, which improves better retention rates. Marketing automation helps businesses to personalize their relationship with their customers and each lead through relevant strategies, digital footprint analysis, lead scoring models and techniques.

Broadcasts have taken the floor:

The most important aspect that goes viral in these days is the video content. No matter how you market your business online or on social channels video engagement are going to take over the market in 2018.

If you object it then the following statistics would provide why the video is worth implementing;

Youtube viewers watch billion hours of video every day
Facebook users obtain around 8 billion videos every day
Around 82% of Twitter’s audience consume video content from the platform

You find a number of formats through which a video content could be carried. And the most engaging of them all is the 360-degree view. This further provides more flexibility when it comes to planning video campaign.

Out of all these, the most important thing is the mobile view adaptability. Analysis has proved that around 90% of Twitter videos and 60% of YouTube videos are viewed on mobile. Moreover, writing on feeds have transformed the most which made 65% of marketers to increase their budget for mobile ads and to focus highly on videos.

Wrap up:
Digital marketing is expected to have its way this 2018 and getting them on track for your business and its promotion is really important. Your business is in high time to kick start with digital marketing. And you really need to know what is trending in the digital marketing world that you could stand ahead of your competitors.

These trends are currently important and freaking strategies that most businesses have already implemented to compete the big crowd. What makes you stay behind? Grab this opportunity to get them implemented and move ahead.

The Ultimate Guide: How to get started with Search Engine Marketing?

k2B Admin — Tue, 21 Nov 2017 11:00:42 +0000

What is search engine marketing?

Search Engine Marketing is the process in which the individual gets into ‘hunt mode’ on the web. This reacts as an indication to the search engine that the person is looking for an information. This provides a hint to the marketer that the person is in any one of the stages of the buyer’s cycle, which is the start, middle and the end.

Let us have a deep research on what is Search Engine Marketing and how it works effectively,

Search engine marketing:

Search Engine Marketing is a whole term that includes Search Engine Optimization and paid activities. Most industries started to make use of SEM as it included both SEO and paid activities which helped their market research more convenient.

SEM for beginners:

Search Engine Marketing is a tool that is used to promote businesses through paid ads which appear in search engine results. Ad makers rely on keywords and they bid on specific keywords that are commonly used by customers on Google and Bing. This helps advertisers to make it up on search results.

These ads are often termed as Pay-Per-Click ads. And they come in different formats such as, text-based, product listing ads which are more visual. The product-based ads are more effective as they provide a brief description of the product.

The best advantage of using SEM is that it helps marketers to put on ads that grab the interest of visitors to buy them in an instance. There is no optional advertising medium that helps marketers in a better way.

Major strategies for search engine marketing:

There are two major aspects of search engine marketing:

Search engine optimization
Paid search marketing

Search engine optimization

Search Engine Optimization helps web searches to rank through natural searches and not through paid results. Many people are good at differentiating Paid vs Organic searches. And people are able to understand which would work better and they give priority to natural search options.

It is possible for website owners to improve search ranking through meta tags in website code, relevant content and we connect through quality resources.

Paid marketing

Paid marketing is through pay-per-click or pay-per-action. This helps search engine to display your website on search engine results and you need to pay when a click is done. Google Adwords program displays your ad on the top right side of the search results. There are chances that Google displays your ad on websites that run Adsense Program. There are various other options PPC ads that are run as Facebook Ads

Difference between SEM and SEO:

Search Engine Optimization, these practices are generally based on search engines but they are not paid as SEM are. The strategy that helps optimization is by having relevant content on your website with the rich keyword in it.

Both SEO and SEM are interrelated to one another. SEO is capable of driving natural traffic which is organic, whereas paid ads is a cost-effective way of generating traffic at the bottom of the tunnel.

How does it work for your business?

Some people are very good at analyzing how it works for their business. And that is why such people are able to utilize SEM in an effective manner. Let me tell you for what reasons people use SEM, the following are the reasons that people use SEM.

Sell products
Building brand
Inspire your competitor’s traffic
Generate Leads

Now let us see how to make use of Search Engine Marketing Effectively.

To get started:
Based on the search strategy you need to make changes to your website;

#1 Design your search strategy:

Make sure that you come to a conclusion based on your long time and short time goals. Though it may take time for results in organic rankings, it is easy to launch paid search campaign at once. You need to have a few more thing into consideration, your budget, marketing objectives, and the amount of traffic you need. On reviewing the abilities and disabilities you can frame your search strategy.

#2 Generate keywords:

Keywords are the essential tool generate traffic. You need be aware of what your customers are looking out for. So it is good that before you start your campaign you need to find the keywords for which you need to run your ads. You can make use of tools to generate keywords.

How to process SEM keyword research:

It is so much essential to run a keyword research process before you could process ad campaigns. You need to find those keywords targeting your set of audience and relevant to your business. The only way to perform keyword research analysis is through Keyword research tool.

You could make use of either paid version or free tools to process keyword research. Either of the ways is effective. But paid version is highly recommended as they come up with better results and search volume.

To initiate keyword research, you need to enter the relevant word for your business and that your targeted customers are looking out for. Now you will find ideas that are closely related to search engine marketing campaigns.

In addition to finding keywords you need to bid on you need to have a keen research to exclude negative keywords from your campaign. Negative keywords are the ones that are unlikely to result in conversions. The concept is so-called “search intent”. You get to know the exact intention of your target audience and present them the way they actually expect.

The following are the examples of high intent keyword,

Buy
Deals
Coupons
Free shopping
Discount

The following tree structure could help you better understand on keyword and account structure:

The SEM ad-auction:

The most lasting failure of Search Engine Marketing is the highest advertising budget wins. Though highest advertising budget is beneficial specifically for targeting on a high competitive keyword. But that is not going to make it up for a successful search engine marketing. As the ads undergo ad-auction process before they could appear in search results.

Now let us have a look on Ad-auction,

What is ad-auction?

The process of estimation of ads that will appear on the screen and the amount you could earn through it. The same way it determines the price that an advertiser is willing to pay for a click on ads or maybe for the impression that appears on the Adsense page.

How does it work?

Ad-auction takes place whenever the search query is entered on the search tab. To appear on the ad-auction advertisers find a set of keywords, and how much they would wish to bid on those keywords. In case if Google finds that the keyword you have bid for has appeared on the user search query then your ads are automatically added to the ad-auction.

How to win on ad auction?

It is not that easy to get your ad keyword to appear in all search queries. As ad-auction looks out for various factors which could determine your ad appears on SERP. And that not all keyword has the intent of appearing in all commercial searches. There are two main factors that Google evaluates is the maximum bid and quality score.

Quality Score is a metric which depends on the complete quality of advertisement. And Maximum bid is the max.amount specified for pay-per-click. Both together determines the Ad-Rank.

#3 Upgrade your website:

Ensure that the content on the website is present in an organized manner
Make your content keyword rich
Discard technologies that prevent your content to be read by search engines
Submit your website on important directories for better search results

#4 Produce inbound links:

Any search engine could reward you only when your website is valuable. If there are links passing through your website then search engines would consider your website more valuable. More links on your website would help your website rank higher. If you wish to generate links from top companies, recognized directories, and reputable organizations, then you need to have quality content on your website.

#5 Execute additional internet campaigns:

Make use of social media
Include blogs on your website
RSS Feed could help you generate content and distribute them across websites
Create Press Releases on web

#6 Now check your paid search:

To kick-start, your paid search do the following,
You need to create landing pages for each campaign
Generate ads
Developing an account on Search Engine platforms is really important as people look out for it
Create a campaign on that network
Now track your results

Final word:

Now you are almost done with the process of Search Engine Marketing. The Complete guide would have helped you understand and differentiate between Search Engine Marketing and Optimization process. Set goals to convert your target audience into customers and keep optimizing your website for better SEM campaign.

Get set and Kick-start your ad-campaigns in a better way. If I have missed any valuable points do let me know through your comments.

How to Reach the Cliffs of Digital Marketing

k2B Admin — Mon, 28 Aug 2017 07:36:09 +0000

If you are trying to improve your digital marketing standard, you could make it happen and even reach the cliffs of digital marketing with some of the powerful digital marketing techniques. Am sure it is not going to kill most of your time. I have framed a set of easy and interesting strategies that you might have missed all these days.

You could even think these are not going to be that effective. But am sure this is gonna pay you a much more than you expect. Give them a try and get instant results on digital marketing.

#10 Most Powerful Digital Marketing Techniques You Need To Know!

k2B Admin — Tue, 18 Jul 2017 07:48:05 +0000

Why is your digital marketing strategies, not that appealing? Trying to find a powerful digital marketing technique that could help you better?

Before we proceed to learn the powerful techniques, you need to know the following,

Which digital marketing strategy works more effective?
Which type of digital marketing is apt for your business?

Let us learn them in this session.

The Complete Guide That Works Out Digital Marketing In a Better Way For Your Business:

Digital marketing strategies are collective action. It helps to achieve long term goals for your business. Strategies may sound scary. But they are the enhancing part of your business.

To make it simple for you, strategies are nothing but action plan that achieves process goals.

What Actually Is Digital Marketing Strategy?

In the digital dependent world, turning out your business to be a successful one depends on what you do. Starting from SEO friendly Website to content marketing, it is hard to figure out where to start. Hence, this is where you need a strategy.

How To Build Inclusive Digital Strategy?

Once advertising boards where one of the important strategy to attract customers and now that has turn to be digital. Moreover, now-a-days no one is peeping through their window on their rides as many are engaged with their gadgets. So, to engage them in a better way, there should be a better strategy, this guide could help you with one such.

#1 Identify Long Time Goals And The Required Tools For Digital Marketing:

Setting up prior goals is essential for digital marketing. These goals should depend upon fundamental intentions of your business. No matter what your primary goal is, you should be capable of measuring them exactly. The way you measure your strategies will definitely have an impact on the business and the predictive goals.

All these metrics could help you on your future goals. But it is important that you do so.

#2 Estimate The Existing Digital Marketing Channels

Every marketer should be capable of calculating his statistics from the existing channels. This could be a clarity of the big picture to avoid overwhelm. The different media structure could help with categorizing channels that were existing.

Owned Media:
This involves digital aspects of your business. That may be your website, content, media profile, owned channels and so on.

Earned Media:
In simple words, the exposure that you have earned through your works. This may include content for other websites, PR work or earned media for recognition. There are other possible ways to earn media which is through reviews and press mentions.

Paid Media:
Paid media is anything that is self-explanatory. Whether it may be Google ad words, social media posts, and native advertising. You should be capable of categorizing all your paid, owned and earned media together.

This digital marketing strategy consolidates the elements of channels and assembles them together. This could help you to achieve your goal.

#3 Construct Buyer Persona:

It is obvious that you should know your audience to whom you apply your marketing strategy. The best is applicable only on perfect buyer personas and hence you need to create them.

To have a clear picture of your persona, you should not limit your searches to circles. You need to involve a mixture of the audience, prospects, and people other than your contacts. This includes your target audience.

Demographic Information:
Building a buyer persona is not an easy joke. You need to perform some of the statistic measures to find your perfect audience.

Location: The web analytics tool helps to find from where does your target audience come from.
Income: Gathering sensitive information of your persona that is not possible with forms.
Job Title: A rough idea of existing customer’s job title helps you with B2B companies.

Psychographic Information:
Tasks: You might have an idea of what your persona expects. There could be assumptions of persona and speaking to them could end up with better results.

Conflicts: It is good to have a direct conversation with customers, sales person. This gives a better idea to understand common problems that your audience face.

Preferences: The preferences could help to know the priority of your audience. In case, if you are a B2B company understanding that your customer values support, then it is one good data. There is a better prediction if you come to know that your audience relies on customer support.

#4 Plan And Examine Your Owned Media:

The heart of digital marketing is the owned media, which indeed is the content. Every single thing that speaks your brand is the content. No matter, whether it is your “About us” Or your “Product description” Everything is content.

In common, content is one which converts your visitors into leads and customers. This, in turn, improves your profile online. To construct your digital marketing strategy, you need to measure your content. As content is the only element that carries your business to reach goals.

You could learn how to process your content marketing strategy with the following,
How To Be The World’s #1 Leading Content Marketer?

#5 Review And Design Your Earned Media:

Evaluation of former earned media with current goals could help better. It is necessary to analyze your leads from where do they come from. It helps in getting them arranged from the high effective to the least effective.

To bring it to you in a better way, you need to analyze your audience and their platforms. You might find traffic from a specific platform. A particular set of an audience might come from LinkedIn, the other set of audience from another. So this is how it works. And it is your duty to examine and understand your set of audience.

#6 Inspect And Outline Your Paid Media:

This process is same as the existing process. You need to inspect and outline your paid media across various platforms. Here it is the same set of strategy that helps you to focus on platforms altogether.

You spend a hell lot of money and still find nothing paying back? You need to analyze the real cause. Have you ever analyzed where do your set of audience come from? No!! Then, this is the time to analyze your target audience.

Value your set of audience and get them on track. There is no use of posting content, making use of AdWords knowing nothing about where to get them posted. But, once you find the platform from where your audience come. Wrap all your information and get them on track.

#7 Mobile Marketing:

As per the latest search engine update, mobile first indexing is one good strategy. The most website fails this strategy, hence you need to make them responsive.

On another hand, we say mobile responsive websites are important. Because, they could help with marketing. At the same time, most users have started to use websites on mobile and tablets. Hence it is necessary to have mobile adaptive sites.

#8 Interactive And Viral Marketing:

Studies have analyzed that most companies had an interactive relationship with their customers. According to a survey, 55% preferred to tie up with companies that were interactive. And about 89% were loyal to companies that invited their customers to write feedback.

Whereas, viral marketing is all about content and that people like and share them online. The one possible way is to expand, drive traffic and start branding. To perform them, the only thing you need to do is “Be creative”.

#9 Email Marketing:

Covering your potential customers or audience through your commercial email is email marketing

You could follow a particular standard and use a regular tool too often to ping your customers. It is possible even to differentiate customer based on various factors. This also includes the likes and dislikes of your audience. Make sure that you send personalized emails. At the same time, make sure your emails do not end up as spam emails.

#10 Affiliate Marketing:

Affiliate marketing is performance oriented marketing. These are through reputed publishers who bring you audience. The performance includes promotions and leads.

It is eventual, that publishers give you space to advertise on their pages. And that is why marketers wish to take up affiliate marketing. To engage with a large network of publishers, you need to avail on affiliate network.

This marketing is effective and essential for startups. And affiliate marketing is now available for most online businesses. They run their own affiliate programs that benefit most businesses.

Conclusion:

Have you ever tried any of the above digital marketing strategies? Did you find them interesting? What do you wait for?

This is the right chance to get all #10 powerful strategies implemented to your marketing. Get them all wrapped to your business and find the drastic outcome in digital marketing.

Digital Marketing indeed is an active medium. You have chances of implementing different strategies in them. Try them all to find the best that works for your business.

Google Attribution Tool Measuring The Effect Of Online Market

k2B Admin — Wed, 31 May 2017 07:43:19 +0000

Google’s Attribution tool which measures the effectiveness of machine learning over online marketing is a recent information revealed by Google. This tool could help vendors to predict, what is impelling their customers to conclude their online purchasing decisions.

Attribution tool is to make things lighter weight and technology as performing heavy lifting. Google has analyzed various customs that were on implementation so far in online marketing. Now it has concluded with bringing up machine learning in measuring the effect of online market.

To implement the strategy, Google describes that online marketing strategies need some of these,

Loading time factor
Arriving shortly
Need for Data Points

Loading Time Factor:

A critical aspect that often has an impact on customers is the loading time of the website. It is always important for the vendors to hook their customers with a fast projecting website. The bounce rate increases, when these landing pages take more than one to seven seconds. A recent analysis has registered around 900,000 mobile landing pages that have such distinct drawback in more than 100 countries. Loading factor randomly affects the conversion rates.

Check here on How To Create a Landing Page That Drives Up Conversions?

Some of the drawbacks that have impact in common are,

losing customer journey while shifting between tools
Hard to implement
Not incorporated with ad tools

As a result of these drawbacks, vendors have a problem with using last-click attribution. Hence this affects most marketing touchpoints. Therefore, Google attribute tool integrates from Google Adwords, Google Analytics, Double-click searches which could help in driving required information for marketers according to Google.

This tool could help to exchange data-driven attribution which also includes Google Adwords, Google Analytics, and campaigns that may have an impact on company goals. Google has planned to give away attribute 360 to help with enterprise version for large advertisers. Thus, it is believed to launch Attribute tool in next few months.

Arriving Shortly:

As Google is planning to launch it for free of cost, it is currently working on a lot of aspects, which could be a challenging experience to use the tool, as it has no other comparative tool to know how it works.
It is yet to predict regarding the contribution of artificial intelligence until the attribution tool completes its analysis over web pages. It is very much privileged that no other internet organizations have come forward with such an effort. Machine language is ahead to provide the relationship between the clicks and the purchases made.

Need for Data Points:

Google had initiated with additional marketing data. It has already launched Adwords beta to involve fast loading Accelerated Mobile pages, which could fasten the browsing speed on the web.

Machine language could further promote the act of purchase by letting vendors analyze their customer requirements through their clicks. The tool analyzes clients who come to browsers with queries, the type of search queries they type in, along with website analysis on which browsers are close enough to make a purchase.

The company has come up with huge ideas that could support advertisers to measure the visits, searches, and revenue. Google has claimed that store transactions could be denoted into Adwords by advertisers while collecting email information under loyalty basis.

Thus, Google is awaiting its high launch on e-commerce platform to help out vendors in finding their customers on an Online market. Machine language could probably have its mark on online marketing.

Source – Ecommerce Times

3 Ways How Video Marketing Help Your Business Grow

k2B Admin — Mon, 09 Jan 2017 10:44:03 +0000

The Internet is continuously evolving making it easy for people to find the required information. The rise of the Internet turned up the heat in the marketing industry and the related trends. Now and then the trends keep changing resulting in the next big thing. The trends of the marketing industry stick around for a while, and one such trend is Video. In recent times, video marketing is becoming popular as it is said to be attractive and attention grabbing. 2017 is expected to be the year of video marketing.

Video Marketing – Why is it so concerned?

In simple words, video marketing is a mode of using video to promote or market a product or a service or even a brand. Video campaigns have the mix of customer testimonial, live event videos, training videos and the list goes on. Here are the most significant benefits of video marketing:

Video marketing is sure to help SEO as it promised to increase the search engine rank, CTRs, open rates, conversions, etc.
This form of marketing will boost the conversion rates. A recent study found that nearly 57% of the people make their purchase decision concerning the brand videos and the videos are easily accessible since the internet is available almost everywhere.
Videos are useful as they play an emotional role. Information that is seen and heard is 80% more efficient than any other marketing aspect. Using the music and video, the business can attract the humans with unforgettable and emotional thoughts.

What are the current trends of Video Marketing?

The video should be a part of your content marketing strategy in 2017 as it promises to be the expected return on investment (ROI). A statistics shows that nearly 300 hours of videos are uploaded every minute on YouTube, Facebook, Snapchat, etc. The following insights will helps you stay ahead in the era of video marketing:

Know more: Content Marketing Strategy – A Plan To Scale Up Your Business

Live streaming:
Last year we saw a massive hype in real-time videos. Live streaming apps are ruling the industry in recent months and are expected to be a leading trend of 2017. Twitter recently launched its newly acquired app for live streaming called as the Periscope. Many marketers are using videos to market their product or services, but they are mostly pre-recorded. But, the trend is moving towards real-time videos where live streaming is used to engage the audience in a more human way. Modern medias like Facebook, YouTube, and Instagram, are offering live videos and the content marketers who tend to use these opportunities sure to have rich communication experiences in the industry they pursue.
HD Videos:
Many smartphones have the capabilities to shoot 4K high-definition videos. Also, steady cam gimbals, shooting rigs, lenses, etc. have become more affordable helping the marketer pull their content with real high-production quality. With adoption to the smart market, people and marketer are sure to earn more credits with the aid of their mobile devices.
Fragmented media channels:
We are confident to see the media industry continuing to fragment creating a huge number of channels that ever before. These fragmented media channels are more likely to be content driven and will concentrate more on a specific target audience. Marketers are pushed to adapt and create specific video content to engage the audience across the growing list of channels. Traditional publishers are also forced to create video rather that writing boring old content to engage the targeted audience.
VR, AR, and 360 Videos:
Virtual reality, augmented reality, and the 360-degree videos remained infancy by the start of 2016, but things are heating up after one year. This year is likely to offer a full space to spice up things for VR, AR, and 360-degree videos. People are now ready to accept three-dimensional (3D) videos, and the content marketers are starting to understand better how to use this emerging technology to tell a creative and meaningful story. In 2017, marketers are expecting to see virtual reality trend to hit the eCommerce shore taking product buying experience to a new dimension.

Know More: 5 Ways To Master Content Marketing In 2016 Without Breaking a Sweat

So, how to make businesses shine with videos?

As we are in the early days of the new year, let’s look at what this year has for video marketing. Here are three ways how business can use video marketing to excel in the coming year:

Quick video series:

People are now inundated with stuff to read, watch, and listen online as the average attention span of humans is 8.25 seconds according to the NCBI. This is not a right call for the marketers, but the videos are doing a good turn in getting the attention of the digital customers. Keeping the videos short help getting the message to the right customer. The trick lies in knowing the targeted audience. The younger generation is more tend to watch a 10 seconds video where people over the age of 35 are more likely to watch 30 seconds videos. Know your audience and create a video for them.

Webinar:

Hosting a webinar is another way to succeed in business. Webinars are considered to be one of the most efficient ways to attract the targeted audience. This is because webinars let you:

Share valuable things with the targeted audience.
Engage the audience with information before asking them for sale.
Establish brand trust with the targeted audience.

Videos on the website:

When a customer lands on your website, what they see? A boring headline with series of content? Static images with yawn-inspiring content? Customers are now expecting to see the difference in everything they come across. Videos are sure to make an excellent first impression as they instantly grab the attention of the casual web surfers and make them listen to the message.

Everyone can benefit from videos. Whether you are new to marketing or you are an experienced marketer who can attract a crowd, videos should be a fundamental and a mandatory part of the marketing strategy.

How 2017 is going to be for digital marketing? The early Insights

k2B Admin — Wed, 14 Dec 2016 09:12:29 +0000

Considering the digital and online marketing in mind, 2016 was an excellent year and made a huge changeover regarding mobility. This industry tops the list constantly as real never go down or slow down. We are almost nearing the end of an incredible year, as it is time to know how the industry is going to perform in the upcoming new year 2017 and how to prepare for the effects. Marketing is a highly competitive field where the marketers have to think about the future trends and anticipate changes before the competitors jump into the same.

Customers are vital for any business. Customer experience in the single and primary criteria of the digital transformation. The primary focus should be on the customer experience and the Sitecore CMO, Scott Anderson insisted on the same. He also said, “Six in 10 consumers are not satisfied with the experiences delivered by brands. While it is easy to get caught up in the complexity of so many trends that are changing the game for marketers and business in general, the starting point is the customer his or herself. ”

The Early Insights of Digital Marketing in 2017:

Here are some of the predictions from the industry’s top experts about the trends that are ready to shape the future of digital marketing. It is not necessary that you have to deploy all but it is more useful when you are aware of the listed below. This helps in being competitive in the respective industries.

Everything is most likely to be live
Augmented reality is nearing its scope
Data visualization will expand its wings
Mobile will continue complete domination
Social conversion will take its space
Algorithms will frequently be updated
IoT will reach its mainstream

Not only these but there are many to increase the threshold of digital marketing. Let dig these predicts in detail.

Everything is most likely to be live

Many would have witnessed the social media giant, Facebook entering into the world of live streaming as a result of the user requiring more interactions in real-time. So the users are likely to peep into the in-the-moment content which gives them a view of the real-time world. The increase in the internet speeds along with the ubiquity of mobile devices led to this demand. Since the live streaming feature got a full acceptance, many apps are targeting to introduce the live streaming feature in one way or the other. Experts predict that 2017 is going to be the year for live streaming to get the exact spot to stretch its wings.

Augmented Reality (AR) is nearing its scope

In recent times, people are crazy about a game called Pokemon Go. The game went viral, and many users and gamers started playing this fantastic game that made a profit of $10 million a day as a new revenue. The hype is all because of the revolution called as Augmented Reality (AR). The game showed a vision of two major things to the online marketing. One is that it revealed that the users are ready for AR experience and the other is that the marketers can taste the potential of earning with it. 2017 is sure to see the real rise of Augmented Reality. In the digital marketing perspective, many brands are sure to come out with AR ads, AR games, and apps that use AR as the main feature.

Data visualization will expand its wings

Data and information are said to be the lifeblood of all the marketers. Marketers need a huge sort of information to detail us with the customer information like who, what, when, and why. Sometimes even very established data analytics fail to understand what the data is all about as our brains are not made to process the enormous amount of numerical data. To make this process efficient and interpretation part easier, there are many data analytics tools like Chart.js, Raw, Timeline, Exhibit, etc. But, what is the significant change in 2017? Few enterprises have already begun to use these tools, and in 2017, every business will be trying to use the potential of these tools. The companies that are going to omit this are sure to fall into the disadvantage zone. 2017 is the year where data analytics needs will be greater that expected.

Mobile will continue complete domination

Everyone knows and it is evident that 2016 was a year for mobile. In 2016, we saw changes like the search giant Google introducing a mobile-friendly algorithm which phased-out websites that are not optimized for mobile use. Many stats were released that insisted the high use of the mobile over desktop. The traffic was moving towards mobile leaving desktop behind, making mobile-focused Internet marketing an essential. Digital marketers predicted that 2017 is going to the year where concentration will be more on mobile search and mobile optimization.

Social conversion will take its space

The power of social media is huge and enough has been said about the potential and impact of social media over the internet. In 2016, companies were focusing more on company-consumer conversion and attracting new and potential prospects. But 2017 is going to be entirely different for businesses and digital marketers as they will start using social media to provide potential opportunities on how to improve conversion rates making the business profit a huge ROI. As per the statement from the industry experts, social media will now work as a new conversion channel and will offer many tools that help the businesses convert every prospect into potential buyers.

Algorithms will frequently be updated

This year we saw few frequent updates in search algorithm and the scene is going to be entirely different in 2017 as per the digital marketing experts’ prediction. This is because of the huge amount of data entering into the web every second. Search giants are likely to throw frequent updates on deciding which content to get priority to the search query. The only strategy for the companies to remain stable is with the help of original, useful and informative content. Many marketers stay active and concentrate more on the Google’s algorithm but the time has come to focus on Facebook’s and Bing’s algorithm

Know About: Google 2016: 3 most expected patents that alters search results

IoT will reach its mainstream

Sitecore’s CMO Anderson said, “IoT evolved form an idea to a foundational fabric in 2016.” The statement is true as the Internet of Things came to the big picture in 2016 and made a huge change in almost every industry from logistics to healthcare. Wearables becoming the essential part of everyday life, the importance of data and IoT has caught up the fire as they need to the in the mainstream for the companies and marketers especially the ones deploying the digital stances. LogRhythm’s Wong said, “Marketers will need to address the skyrocketing demand for online, and particularly mobile, interactions with customers.” 2017 will see a huge change in the world of connected devices.

Thoughts: Internet of Things (IoT) is winning races making others feel jealous

Not only these trends but there are also many which need to be focused. We have made this list from our past experiences with the online markets and the thought of the industry specialists. So, what will be your expectation for 2017? Share us your thoughts in comments.

Pinterest – A Great Platform To Bring Traffic Along With Potential Customers

k2B Admin — Fri, 29 Jul 2016 05:22:29 +0000

Social media platforms are now becoming a new member of every businesses’ marketing team as it is promising expected and valuable prospects along with a good number of conversions. Moreover, it is helping in building valuable trust between the company and the customers/clients. When it popular social media, Facebook stands first, and the rest follows. But the hard truth is, Pinterest is considered to be a social media search engine where people come and search for information before buying or opting for product or services.

Pinterest has evolved since last two years from a social network to a modern and powerful visual search engine. With more than 100 million active users pinning new post and re-pinning their favorite pins, Pinterest is considered to be an underrated social media platform when it comes to building traffic to your website. But, the assumption is completely wrong as this underrated platform, when used wisely and efficiently, is sure to do magic. To be popular on Pinterest, every business needs to make sure that their pins are easily discoverable, and that is where the Search Engine Optimization (SEO) plays a significant role in Pinterest marketing.

Boost your SEO on Pinterest to increase visibility:

A couple of years back, the CEO of Tailwind, Daniel Maloney said, “Twitter is mostly about what I’m doing; Facebook is about who I am; Pinterest is about who I want to be:.” He also added, “When you look at what people are pinning, it’s more about who they want to be in the future.” The following are the list of tweaks to improve your Pinterest presence.

1.Optimize profile, boards, and pins:

First and the foremost thing that you need to do is to optimize your profile first before pinning your first pin. The username matters a lot as the name appeals to the users first then only your pins. And for SEO, the username will serve as a keyword in the public URL of your page.

The next plan is to optimize boards before optimizing pins as your board will appeal to the users. The board should have a proper title with neatly packed images. When it comes to SEO, it is very necessary to pick a board title that approaches your users to engage.

Finally, it is time to optimize your pins as you are done with optimizing your profile and boards. Pins are said to be the representatives of your profile, and it needs to be optimized as much as it can be optimized. Being descriptive is nothing wrong while playing around Pinterest pins.

2.Descriptions are important:

Yes. The descriptions are imperative for every pin as they increase the chance of getting re-pinned by the Pinterest users. All you have to do is to give a precise and thoughtful information about the images that you post. In simple words, you have to describe neatly about your pin. Don’s use hashtags as the pinners are not concerned about the hashtags used

3.Keywords should be researched:

Keyword research is vital as they play a significant role in the visibility of your pins. Perform extended searches to find the perfect keyword that matches your pin. Mobile search should be considered as 70% of the Pinterest users use their mobile device to search the pins they wanted to view.

4.Choose images wisely and pin consistently:

Vertical pins are said to be more attractive as they have more chances to get noticed. These pins occupy more space than any other pins that have horizontal images. And when it comes to mobile devices, vertical pins offer a clear display on the mobile application. Pinterest in all about how consistently you pin. Content curation is also important as a part of optimizing your pins and boards.

Company-bio: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS, eCommerce, WordPress and more technologies. We have a very good expert team of qualified professionals who provide customized web and mobile app services to our global clients.

How To Create a Landing Page That Drives Up Conversions?

k2B Admin — Tue, 22 Mar 2016 06:58:08 +0000

The website is the primary source of the brand popularity, and now, it has become one of the most trusted ways to know information about every business. And when it comes to ads, the landing pages play a vital role in determining the conversion rates. So, what is a landing page?

Landing Page:

According to Wishpond, “A landing page is a distinct page on your website that’s built for one single conversion objective. In other words, a landing page should be designed, written and developed with one business purpose in mind.” In simple words, a landing page is a web page where users or ad clickers are sent specifically to create conversions. The landing page will not be navigable through the main website, and the navigation is restricted to achieve the maximum goal objective.

Landing pages are categorized into two as follows

Click-through landing page: As the name implies, the main scope of this type of landing page is to make a customer click on a link that is directed to another web page. It is ideal for eCommerce businesses.
Lead-generation landing page: This type of landing pages are used to capture user data like name and email address that can be used for further marketing.

Don’t break these rules – Rules are meant to be followed:

Rule 1: Home page is not your landing page – don’t send ad traffic to it.
The home page doesn’t have all the necessary and detailed information about your product or services. The chances are high that some of the customers might get missed as they might click and follow some other link. The potential target of the ads is to convert browsers into buyers and not the vice-versa.

Rule 2: The relevancy and the clarity of the page are important:
The world is moving fast, so as your visitors. They don’t have much time to read irrelevant content. If the customers don’t find anything relevant to what they are looking for, they are likely to move to some other website. All you have is only a few seconds to attract your customers/visitors. For perfection, ask the following questions what they have in their mind.

Does this page have the information what I am looking?
Can I believe the site?
How good are they?

Rule 3: Follow the global structure:

Every landing page has a structure that people develop globally. Breaking it might work for some business, but it often results in failure. Follow the structure to achieve the maximum from your landing pages. The structure/features of a landing page are explained below.

Most converting landing pages has these features:

Here is the list of the most important features that every landing pages should have to draw in customers/visitors.

Page title and relevant ad content – Both, the ad title and the body content should complement each other to attract customers.
Clear headlines on the landing page – The landing page headlines should be clear and concise that should compel/impress the visitor to take a closer look.
Proper grammar – Proper language is crucial to gain the trust of the customer. A sloppy grammar or an improper spelling might lose the trust along with the conversion.
Testimonials and other trust indicators – Incorporate testimonials of your clients to gain more confidence and also you can make use of the press mentions, third-party trust certificates and more.
Strong call to action – Call to action is vital as they will look for what to do next after reading the content. Conversion button should stand out. Make sure the button is big, bright and orange or yellow to grab user’s attention.
Clean images and video – Motivational speeches, testimonial videos and mostly the product images engages user attractions.
Crisp and above the fold – Keep all the important elements of the landing page above the fold i.e. the space the visitors sees before scrolling. Also, place the call-to-action button above the fold to get more conversion.

Important things to follow:
Here goes the approach that most of the web designing companies and many freelance web developers follow to create a killer landing page.

Create guidelines that meet the requirements.
Always optimize the page for organic search.
Design an illustration explaining your product or service.
Create a ‘how it works’ video to help your customer understand more about your product.
Highlight the key information.
Explain the feature briefly.

Author-bio: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS, eCommerce, WordPress and more technologies. We have a very good expert team of qualified professionals who provide customized and quality web and mobile app services to our global clients.

Know The Basics – Digital Marketing And Internet Marketing

k2B Admin — Wed, 09 Mar 2016 09:37:46 +0000

They might sound the same, but digital marketing and internet marketing are not the same. They are unique and often confused and misused. These marketing techniques have strategies that are entirely different which requires the particular knowledge base. Let’s see how they are different or unique from each other.

Digital Marketing: The umbrella of modern age marketing strategies

In simple words – Digital Marketing is a marketing campaign that involves and invokes the digital platform usage. Many top marketers say digital marketing as the push/pull marketing technique. The push marketing part includes the process in which you directly get in touch with the customers and invoke & inspire them to buy your product/service. Push technique is done either using instant messaging, podcasting, text messaging, content marketing, mobile marketing and also email marketing. The pull marketing is exactly vice-versa of the push marketing technique. In this marketing technique, customers search for you over the internet to locate your business via search engines.

Internet Marketing: The market dealer forms the digital marketing school

Internet Marketing or commonly know as the online marketing is a part of digital marketing. It uses the Internet to deliver promotional messages to the customers. For example, marketing your promotions through Facebook is internet marketing since Facebook marketing cannot be done offline. Here are some of the online marketing techniques

Website
Email
Search Engine Optimization (SEO)
Pay-per-Click (PPC)
Display advertising
Mobile advertising
Social media marketing (SMM)

Which is the best to make money?

The below Google Trends graph shows the interest over time for the digital marketing and internet marketing keywords.

The latest trend in the marketing industry can be easily found by understanding the marketing budgets allocated to the enterprise companies. Understanding them gives you a bright idea to skeleton your marketing campaign. Last year, Gartner did the same to prepare the Digital Marketing Spending Report. The report gave the marketing industry a clear statement on the budget spent on the Digital Marketing strategies and the results are fascinating. Most of the marketing budget is spent on internet marketing. Here is the finding of the Gartner’s report

On an average, 17 percent of the total revenue is spent on digital marketing budgets which are almost half of the total marketing spends.
50 percent of the digital marketing activities are outsourced to digital marketing companies in India, Philippines, Ireland and Singapore.
Web presence, social media marketing, and digital advertising are the most targeted digital marketing activity.
Content will play a significant role for the next five years; that’s why content is king,

What matters here? Difference?

The truth is, the difference doesn’t matter a lot and it is just for the technicalities. It is vital to understand that the internet marketing is a subset of digital marketing and not entirely different. Also, digital marketing has SMS, WebTV, and digital advertising.

Have something to add? Kindly lets us know in comments.